WooCommerce: The Journey Thus Far

@mattyza

@mattyza Matty Cohen Woo Product Team Lead at Automattic

@mattyza

@mattyza A long time ago in a galaxy far, far
away…

@mattyza It started with an email Three desperadoes, setting forth
on a new frontier.

@mattyza

@mattyza September 2011

@mattyza 1 Engineer 1 Designer 1… Desire Better eCommerce for
WordPress.

@mattyza 3 Full-Time Engineers We grew to 5 million downloads
with 3 full-time engineers on the project.  Yep, that’s right.

@mattyza 55 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/
55 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/

@mattyza

@mattyza 4 Full-Time Engineers A design lead, a product manager,
a support lead, a business development department and a team of passionate ninjas.

@mattyza 8,853,999 Downloads WooCommerce Downloaded via WordPress.org, as of 4th
August 2015.

@mattyza 12,711 Commits WooCommerce has received 12,711 commits on GitHub,
as of 4th August 2015.

@mattyza

@mattyza Understand The Markets You’re In Yes, there are often
multiple markets a business plays in.

@mattyza Hire Passion & Understanding Focus on a team member’s
passion for, and understanding of, the markets.

@mattyza Be Aware of Scale At All Times One method,
one purpose. How does my code work at high volume?

@mattyza Help People To Help Other People The key to
sustainability is so very meta.

@mattyza Key Partnerships To Solve Key Problems Teamwork makes the
dream work.

@mattyza Develop For Your Ecosystem APIs, Webhooks and all the
technical goodness.

@mattyza Foster An Ecosystem Your product is bigger than the
box you ship it in.

@mattyza Businesses Built From WooCommerce These businesses began as a
result of WooCommerce, and help to power the project.

@mattyza 373 Contributors WooCommerce has had 373 active contributors on
GitHub, as of 4th August 2015.

@mattyza Expand Other Product Lines Around Your Product Complimentary products
contribute to the growth of your core product offering.

@mattyza Meet Storefront A ﬂexible free theme, offering deep integration
with WooCommerce

@mattyza WooCommerce Storefront Sensei

@mattyza Don’t Be Afraid to Piggyback. Find an audience you
identify with, and help them.

@mattyza Listen. Learn. Iterate. Listen to customers. Learn their needs.
Provide solutions.

@mattyza @mattyza @woothemes  @automattic matty.co.za woothemes.com automattic.com

WooCommerce: The Journey Thus Far

WooCommerce: The Journey Thus Far

Matty Cohen

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@mattyza

@mattyza Matty Cohen Woo Product Team Lead at Automattic

@mattyza

@mattyza A long time ago in a galaxy far, far

@mattyza It started with an email Three desperadoes, setting forth

@mattyza

@mattyza September 2011

@mattyza 1 Engineer 1 Designer 1… Desire Better eCommerce for

@mattyza 3 Full-Time Engineers We grew to 5 million downloads

@mattyza 55 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/

@mattyza

@mattyza 4 Full-Time Engineers A design lead, a product manager,

@mattyza 8,853,999 Downloads WooCommerce Downloaded via WordPress.org, as of 4th

@mattyza 12,711 Commits WooCommerce has received 12,711 commits on GitHub,

@mattyza

@mattyza Understand The Markets You’re In Yes, there are often

@mattyza Hire Passion & Understanding Focus on a team member’s

@mattyza Be Aware of Scale At All Times One method,

@mattyza Help People To Help Other People The key to

@mattyza Key Partnerships To Solve Key Problems Teamwork makes the

@mattyza Key Partnerships To Solve Key Problems Teamwork makes the

@mattyza Develop For Your Ecosystem APIs, Webhooks and all the

@mattyza Foster An Ecosystem Your product is bigger than the

@mattyza Businesses Built From WooCommerce These businesses began as a

@mattyza 373 Contributors WooCommerce has had 373 active contributors on

@mattyza Expand Other Product Lines Around Your Product Complimentary products

@mattyza Meet Storefront A ﬂexible free theme, offering deep integration

@mattyza WooCommerce Storefront Sensei

@mattyza WooCommerce Storefront Sensei

@mattyza Don’t Be Afraid to Piggyback. Find an audience you

@mattyza Listen. Learn. Iterate. Listen to customers. Learn their needs.

@mattyza @mattyza @woothemes  @automattic matty.co.za woothemes.com automattic.com