WooCommerce: The Journey Thus Far

F8780f074f1bc6addf976227bd1e996c?s=47 Matty Cohen
September 26, 2015

WooCommerce: The Journey Thus Far

Telling the story of WooThemes, how we arrived at WooCommerce, and a few learnings we've had along this wild ride.

F8780f074f1bc6addf976227bd1e996c?s=128

Matty Cohen

September 26, 2015
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  1. @mattyza

  2. @mattyza Matty Cohen Woo Product Team Lead at Automattic

  3. @mattyza

  4. @mattyza A long time ago in a galaxy far, far

    away…
  5. @mattyza It started with an email Three desperadoes, setting forth

    on a new frontier.
  6. @mattyza

  7. @mattyza September 2011

  8. @mattyza 1 Engineer 1 Designer 1… Desire Better eCommerce for

    WordPress.
  9. @mattyza 3 Full-Time Engineers We grew to 5 million downloads

    with 3 full-time engineers on the project.
 Yep, that’s right.
  10. @mattyza 55 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/

    55 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/
  11. @mattyza

  12. @mattyza 4 Full-Time Engineers A design lead, a product manager,

    a support lead, a business development department and a team of passionate ninjas.
  13. @mattyza 8,853,999 Downloads WooCommerce Downloaded via WordPress.org, as of 4th

    August 2015.
  14. @mattyza 12,711 Commits WooCommerce has received 12,711 commits on GitHub,

    as of 4th August 2015.
  15. @mattyza

  16. @mattyza Understand The Markets You’re In Yes, there are often

    multiple markets a business plays in.
  17. @mattyza Hire Passion & Understanding Focus on a team member’s

    passion for, and understanding of, the markets.
  18. @mattyza Be Aware of Scale At All Times One method,

    one purpose. How does my code work at high volume?
  19. @mattyza Help People To Help Other People The key to

    sustainability is so very meta.
  20. @mattyza Key Partnerships To Solve Key Problems Teamwork makes the

    dream work.
  21. @mattyza Key Partnerships To Solve Key Problems Teamwork makes the

    dream work.
  22. @mattyza Develop For Your Ecosystem APIs, Webhooks and all the

    technical goodness.
  23. @mattyza Foster An Ecosystem Your product is bigger than the

    box you ship it in.
  24. @mattyza Businesses Built From WooCommerce These businesses began as a

    result of WooCommerce, and help to power the project.
  25. @mattyza 373 Contributors WooCommerce has had 373 active contributors on

    GitHub, as of 4th August 2015.
  26. @mattyza Expand Other Product Lines Around Your Product Complimentary products

    contribute to the growth of your core product offering.
  27. @mattyza Meet Storefront A flexible free theme, offering deep integration

    with WooCommerce
  28. @mattyza WooCommerce Storefront Sensei

  29. @mattyza WooCommerce Storefront Sensei

  30. @mattyza Don’t Be Afraid to Piggyback. Find an audience you

    identify with, and help them.
  31. @mattyza Listen. Learn. Iterate. Listen to customers. Learn their needs.

    Provide solutions.
  32. @mattyza @mattyza @woothemes
 @automattic matty.co.za woothemes.com automattic.com