Smoozの開発舞台裏 @ BP Study 2016.11.11

Transcript

1. 1
   ΞεπʔϧגࣜձࣾɹՃ౻༤Ұ
   Smoozͷ։ൃ෣୆ཪ
   

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2. 2
   1. Smoozͷ͝঺հ
   2. ૑ۀ·ͰͷಓͷΓ
   3. ࠔ೉
   4. ϩʔϯνɾάϩʔε
   5. ࠓޙ
   

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3. 3
   Search Entertainment
   ݕࡧΛ΋ͬͱָ͘͠
   

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4. 4
   ݕࡧ ৘ใ
   

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5. 5
   ݕࡧ ৘ใ
   ʰߦ͖ࢭ·Γʱͷϒϥ΢δϯά
   

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6. 6
   ਅాؙΛݕࡧ
   ૲מਖ਼༤Λݕࡧ
   ιʔγϟϧͰͷ
   ൓Ԡ͕஌Γ͍ͨ
   ૲מਖ਼༤ͷಈը
   ݟ͍ͨ
   ࢹௌ཰͸ʁ
   ڈ೥ͷେՏ͸ʁ
   4NPP[ʹ͓͚Δϒϥ΢δϯά
   

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7. 7
   ਅాؙΛݕࡧ
   ૲מਖ਼༤Λݕࡧ
   ιʔγϟϧͰͷ
   ൓Ԡ͕஌Γ͍ͨ
   ૲מਖ਼༤ͷಈը
   ݟ͍ͨ
   ࢹௌ཰͸ʁ
   ڈ೥ͷେՏ͸ʁ
   4NPP[ʹ͓͚Δϒϥ΢δϯά
   ʰҶͮΔࣜʱϒϥ΢δϯά
   

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8. 8
   ʰҶͮΔϒϥ΢δϯάʱΛ
   ࣮ݱ͢Δ͘͠Έ
   6* "* ιʔγϟϧ
   

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9. ࢸۃͷλϒૢ࡞
   ৽نλϒ ੾Γସ͑ ด͡Δ
   

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10. ࣗવݴޠղੳʹΑΔݕࡧ୯ޠ༧ଌ
    ಡΈࠐΈதʹݴޠղੳ ݕࡧ୯ޠΛ͓͢͢Ί
    

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11. εϚʔτϒοΫϚʔΫ
    ίϝϯτ͕ಡΊΔ ϒοΫϚʔΫ౤ߘ λΠϜϥΠϯ
    

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13. 13
    ڀۃʹͳΊΒ͔ͳϒϥ΢δϯάମݧ
    

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14. 14
    ݄೔ϦϦʔε
    35,000μ΢ϯϩʔυಥഁ
    

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15. 15
    ͳͥ৽͍͠εϚϗϒϥ΢β͕
    ඞཁͳͷ͔ʁ
    ୭΋͕ຖ೔࢖͏ΞϓϦ
    J1IPOF஀ੜ࣌Ҏདྷɺେ͖ͳਐԽ͕ແ͍
    ςΫϊϩδʔͷେ͖ͳਐา
    

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16. 16
    12%
    88%
    ࠃ಺εϚϗϒϥ΢βࢢ৔ɹ ສϢʔβʔ
    600ສ
    Ϣʔβʔ
    σεΫτοϓɾϒϥ΢βʢ೔ຊʣ
    ࢀߟ
    12%
    88%
    

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17. 17
    ͜Ε·Ͱͷϒϥ΢βͷՁ஋ͷ࡞Γํ
    ϨϯμϦϯάΤϯδϯ
    ෇Ճػೳ
    

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18. 18
    4NPP[ͷՁ஋ͷ૑Γํ
    ϨϯμϦϯάΤϯδϯ 8FC,JU
    
    ৽͍͠Ϣʔβʔମݧ
    User
    Interface
    AI ιʔγϟϧ
    

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19. 19
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ
    

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20. 20
    ݕࡧީิ
    ຊจநग़ ϥϯΫ෇͚
    ؔ࿈୯ޠநग़
    ෼͔ͪॻ͖
    63-
    ࣗવݴޠॲཧ
    ݕࡧ୯ޠϦίϝϯσʔγϣϯ
    

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21. 21
    νʔϜ
    CEO /
    Engineer
    Engineer Designer
    ౬ઙలو
    ιχʔɾָఱͰϓϩμΫτϚ
    ωδϝϯτʹ̔೥ैࣄͨ͠ޙɺ
    ಠཱɻ
    ݸਓͰ։ൃͨ͠TennisCore
    ͰAppleϕετΞϓϦΛड
    ৆ɻ
    Ճ౻༤Ұ ࢁቌॏଇ
    University of Maryland,
    Baltimore Countyֶ࢜ɻ ໊
    ݹ԰େֶେֶӃʢଟݩ਺ཧʣ
    म࢜ɻήʔϜ։ൃ ɺϑϦʔ
    ϥϯεΛܦͯɺSmoozϓϩ
    δΣΫτࢀըɻ
    SNAPɺָఱɺϚωʔ
    ϑΥʔϫʔυʹͯɺଟ͘ͷ
    αʔϏεͷσβΠϯʹཱͪ
    ্͛ϑΣʔζ͔ΒܞΘΔɻ
    ݱࡏϚωʔϑΥϫʔυࣾʹ
    ۈ຿͠ͳ͕ΒSmoozϓϩ
    δΣΫτΛαϙʔτɻ
    

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22. 22
    ૑ۀ·ͰͷಓͷΓ
    

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23. 23
    ΪʔΫগ೥
    

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24. 24
    खͷͻΒͷ্ʹ৘ใΛͷͤΔָ͠͞
    

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25. 25
    ιχʔͰੜ࢈؅ཧ
    
    

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26. 26
    ։ൃɾ੡଄
    ϦʔυλΠϜ
    ൢചऴྃ
    ग़ՙ
    ։ൃ։࢝
    ۚܕ
    ൒ಋମ
    ࿮औΓ
    ੡଄ྔ
    N
    N-5 N-4
    N-10
    ൒ಋମ
    TO
    N+10
    N-1
    ྔ࢈
    ൃ஫
    ൃ஫
    

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27. 27
    ݟࠐΈ ࣮੷
    ྦྷܭ100ສ୆
    Πχγϟϧ
    40ສ୆
    ઐ༻෦඼
    ൃ஫ࡁΈ
    50ສ୆
    ൢച࣮੷
    30ສ୆
    ྫ͑͹ɾɾɾ
    

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28. 28
    ઐ༻෦඼ࠩผԽϋΠϦεΫ
    ൚༻෦඼ίϞσΟςΟϩʔϦεΫ
    

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29. 29
    ιχʔɾΤϦΫιϯͰ঎඼اը
    
    

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30. 30
    ࡾํྑ͠ϢʔβʔϑΝʔετ
    

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31. 31
    ΠϊϕʔγϣϯͷδϨϯϚ
    

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32. 32
    ָఱͰϓϩμΫτϚωʔδϟʔ
    
    

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33. 33
    ਓͰ࡞ͬͯ̓ԯਓʹ঎඼Λಧ͚Δ
    

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34. 34
    ىۀՈ͸ಛผͳਓؒͰ͸ͳ͍
    

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35. 35
    ݸਓ։ൃ
    TennisCore
    

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36. 36
    Ξεπʔϧגࣜձࣾ૑ۀ ʙʣ
    

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37. 37
    ϛογϣϯ
    ਓؒͷೳྗΛ֦ு͢Δ
    ະདྷͷಓ۩Λ૑Δ
    

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38. 38
    4NPP[ͷ෣୆ཪ
    

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39. 39
    ൒೥͍͔ؒͭ͘ͷϓϩμΫτΛࢼ࡞
    ˣ
    Ϧηοτ
    ˣ
    ࢼ࡞࠶։
    ˣ
    4NPP[΁
    

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40. 40
    νʔϜ่͕յͨͬͯ͠ɺਐΈଓ͚Δ͔͠ແ͍
    

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41. 41
    J048,8FC7JFXͷ̏ͭͷ5JQT
    

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42. 42
    डୗΛଓ͚Δ͔ɺࢿۚௐୡ͢Δ͔
    

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43. 43
    ΋ͷͮ͘Γϓϩηεͱπʔϧ΁ͷ߆Γ
    

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44. 44
    اըɾσβΠϯ λεΫ؅ཧ վળ
    

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45. 45
    ϓϩμΫτεϖοΫ λεΫνέοτ
    

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46. 46
    ϓϩμΫτʹࠐΊͨࠢΛετʔϦʔʹ͢Δ
    

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47. 47
    ϏσΦͱϓϩμΫτΛ༻ҙ
    

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48. 48
    ϚεͰ͸ͳ͘ݸਓʹಧ͚Δ
    

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49. View Slide

50. 50
    App Store
    τοϓܝࡌ
    

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51. View Slide

52. 52
    όϒϧͷޙ
    

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53. 53
    69վળ
    άϩʔεɾϋοΫ
    ޿ࠂ
    άϩʔεϋοΫ
    άϩʔεͷߟ͑ํ
    13
    PMF
    

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54. 54
    Ճ఺ओٛͱݮ఺ओٛͷόϥϯε
    

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55. 55
    Value
    Proposition
    ग़ՙ࣌
    ͷՁ஋
    Ճ఺ओٛ
    ݮ఺ओٛ
    

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56. 56
    1
    2
    3
    4
    5
    6
    5.7ճىಈ/Day
    

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57. 57
    13
    27
    40
    53
    67
    80
    71PV/user
    ϝχϡʔʹURLίϐʔɺ࠶ಡࠐ
    ͷϝχϡʔ௥Ճ
    λϒͷݻఆɺӾཡཤྺɺ
    Ґஔ৘ใऔಘ
    

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58. 58
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ
    

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59. 59
    "QQFOEJY
    

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60. 1೔໨Ϧςϯγϣϯɹ8% up
    7೔໨Ϧςϯγϣϯɹ7% up
    

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61. 61
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ
    

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62. 62
    "QQFOEJY
    

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63. 63
    ͖ͭ͵͚ͨײಈΛͭ͘Δ
    

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64. 64
    ΞϓϦ಺νϟοτ
    αϙʔτ
    ฦ৴
    

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65. 65
    Ξϯέʔτ
    Mixpanel Notification
    

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66. 66
    ߋ৽௨஌ ϨϏϡʔ
    

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67. ίΞ
    Ϣʔβʔ
    

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68. 68
    ޷͖ͳϓϩμΫτͮ͘ΓΛͰ͖Δ޾ͤ
    

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69. 69
    ࠓޙͷల։
    

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70. 70
    ΤϯδχΞืूͯ͠·͢ʂ
    3BJMTɺࣗવݴޠॲཧɺػցֶश
    J04ɺ"OESPJE
    

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71. 71
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ
    

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72. 72
    ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ
    

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