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Smoozの開発舞台裏 @ BP Study 2016.11.11

Smoozの開発舞台裏 @ BP Study 2016.11.11

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Yuichi Kato

May 16, 2017
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  1. 1 ΞεπʔϧגࣜձࣾɹՃ౻༤Ұ Smoozͷ։ൃ෣୆ཪ

  2. 2 1. Smoozͷ͝঺հ 2. ૑ۀ·ͰͷಓͷΓ 3. ࠔ೉ 4. ϩʔϯνɾάϩʔε 5.

    ࠓޙ
  3. 3 Search Entertainment ݕࡧΛ΋ͬͱָ͘͠

  4. 4 ݕࡧ ৘ใ

  5. 5 ݕࡧ ৘ใ ʰߦ͖ࢭ·Γʱͷϒϥ΢δϯά

  6. 6 ਅాؙΛݕࡧ ૲מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ ൓Ԡ͕஌Γ͍ͨ ૲מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌ཰͸ʁ ڈ೥ͷେՏ͸ʁ 4NPP[ʹ͓͚Δϒϥ΢δϯά

  7. 7 ਅాؙΛݕࡧ ૲מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ ൓Ԡ͕஌Γ͍ͨ ૲מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌ཰͸ʁ ڈ೥ͷେՏ͸ʁ 4NPP[ʹ͓͚Δϒϥ΢δϯά

    ʰҶͮΔࣜʱϒϥ΢δϯά
  8. 8 ʰҶͮΔϒϥ΢δϯάʱΛ ࣮ݱ͢Δ͘͠Έ 6* "* ιʔγϟϧ

  9. ࢸۃͷλϒૢ࡞ ৽نλϒ ੾Γସ͑ ด͡Δ

  10. ࣗવݴޠղੳʹΑΔݕࡧ୯ޠ༧ଌ ಡΈࠐΈதʹݴޠղੳ ݕࡧ୯ޠΛ͓͢͢Ί

  11. εϚʔτϒοΫϚʔΫ ίϝϯτ͕ಡΊΔ ϒοΫϚʔΫ౤ߘ λΠϜϥΠϯ

  12. 12

  13. 13 ڀۃʹͳΊΒ͔ͳϒϥ΢δϯάମݧ

  14. 14 ݄೔ϦϦʔε 35,000μ΢ϯϩʔυಥഁ

  15. 15 ͳͥ৽͍͠εϚϗϒϥ΢β͕ ඞཁͳͷ͔ʁ ୭΋͕ຖ೔࢖͏ΞϓϦ J1IPOF஀ੜ࣌Ҏདྷɺେ͖ͳਐԽ͕ແ͍ ςΫϊϩδʔͷେ͖ͳਐา

  16. 16 12% 88% ࠃ಺εϚϗϒϥ΢βࢢ৔ɹ ສϢʔβʔ 600ສ Ϣʔβʔ σεΫτοϓɾϒϥ΢βʢ೔ຊʣ ࢀߟ 12%

    88%
  17. 17 ͜Ε·Ͱͷϒϥ΢βͷՁ஋ͷ࡞Γํ ϨϯμϦϯάΤϯδϯ ෇Ճػೳ

  18. 18 4NPP[ͷՁ஋ͷ૑Γํ ϨϯμϦϯάΤϯδϯ 8FC,JU ৽͍͠Ϣʔβʔମݧ User Interface AI ιʔγϟϧ

  19. 19 ϒϥ΢β͕ݡ͘ͳΔͱ ωοτ͕΋ͬͱָ͘͠ͳΔ

  20. 20 ݕࡧީิ ຊจநग़ ϥϯΫ෇͚ ؔ࿈୯ޠநग़ ෼͔ͪॻ͖ 63- ࣗવݴޠॲཧ ݕࡧ୯ޠϦίϝϯσʔγϣϯ

  21. 21 νʔϜ CEO / Engineer Engineer Designer ౬ઙలو ιχʔɾָఱͰϓϩμΫτϚ ωδϝϯτʹ̔೥ैࣄͨ͠ޙɺ

    ಠཱɻ ݸਓͰ։ൃͨ͠TennisCore ͰAppleϕετΞϓϦΛड ৆ɻ Ճ౻༤Ұ ࢁቌॏଇ University of Maryland, Baltimore Countyֶ࢜ɻ ໊ ݹ԰େֶେֶӃʢଟݩ਺ཧʣ म࢜ɻήʔϜ։ൃ ɺϑϦʔ ϥϯεΛܦͯɺSmoozϓϩ δΣΫτࢀըɻ SNAPɺָఱɺϚωʔ ϑΥʔϫʔυʹͯɺଟ͘ͷ αʔϏεͷσβΠϯʹཱͪ ্͛ϑΣʔζ͔ΒܞΘΔɻ ݱࡏϚωʔϑΥϫʔυࣾʹ ۈ຿͠ͳ͕ΒSmoozϓϩ δΣΫτΛαϙʔτɻ
  22. 22 ૑ۀ·ͰͷಓͷΓ

  23. 23 ΪʔΫগ೥

  24. 24 खͷͻΒͷ্ʹ৘ใΛͷͤΔָ͠͞

  25. 25 ιχʔͰੜ࢈؅ཧ 

  26. 26 ։ൃɾ੡଄ ϦʔυλΠϜ ൢചऴྃ ग़ՙ ։ൃ։࢝ ۚܕ ൒ಋମ ࿮औΓ ੡଄ྔ

    N N-5 N-4 N-10 ൒ಋମ TO N+10 N-1 ྔ࢈ ൃ஫ ൃ஫
  27. 27 ݟࠐΈ ࣮੷ ྦྷܭ100ສ୆ Πχγϟϧ 40ສ୆ ઐ༻෦඼ ൃ஫ࡁΈ 50ສ୆ ൢച࣮੷

    30ສ୆ ྫ͑͹ɾɾɾ
  28. 28 ઐ༻෦඼ࠩผԽϋΠϦεΫ ൚༻෦඼ίϞσΟςΟϩʔϦεΫ

  29. 29 ιχʔɾΤϦΫιϯͰ঎඼اը 

  30. 30 ࡾํྑ͠ϢʔβʔϑΝʔετ

  31. 31 ΠϊϕʔγϣϯͷδϨϯϚ

  32. 32 ָఱͰϓϩμΫτϚωʔδϟʔ 

  33. 33 ਓͰ࡞ͬͯ̓ԯਓʹ঎඼Λಧ͚Δ

  34. 34 ىۀՈ͸ಛผͳਓؒͰ͸ͳ͍

  35. 35 ݸਓ։ൃ TennisCore

  36. 36 Ξεπʔϧגࣜձࣾ૑ۀ ʙʣ

  37. 37 ϛογϣϯ ਓؒͷೳྗΛ֦ு͢Δ ະདྷͷಓ۩Λ૑Δ

  38. 38 4NPP[ͷ෣୆ཪ

  39. 39 ൒೥͍͔ؒͭ͘ͷϓϩμΫτΛࢼ࡞ ˣ Ϧηοτ ˣ ࢼ࡞࠶։ ˣ 4NPP[΁

  40. 40 νʔϜ่͕յͨͬͯ͠ɺਐΈଓ͚Δ͔͠ແ͍

  41. 41 J048,8FC7JFXͷ̏ͭͷ5JQT

  42. 42 डୗΛଓ͚Δ͔ɺࢿۚௐୡ͢Δ͔

  43. 43 ΋ͷͮ͘Γϓϩηεͱπʔϧ΁ͷ߆Γ

  44. 44 اըɾσβΠϯ λεΫ؅ཧ վળ

  45. 45 ϓϩμΫτεϖοΫ λεΫνέοτ

  46. 46 ϓϩμΫτʹࠐΊͨࠢΛετʔϦʔʹ͢Δ

  47. 47 ϏσΦͱϓϩμΫτΛ༻ҙ

  48. 48 ϚεͰ͸ͳ͘ݸਓʹಧ͚Δ

  49. 49

  50. 50 App Store τοϓܝࡌ

  51. 51

  52. 52 όϒϧͷޙ

  53. 53 69վળ άϩʔεɾϋοΫ ޿ࠂ άϩʔεϋοΫ άϩʔεͷߟ͑ํ 13 PMF

  54. 54 Ճ఺ओٛͱݮ఺ओٛͷόϥϯε

  55. 55 Value Proposition ग़ՙ࣌ ͷՁ஋ Ճ఺ओٛ ݮ఺ओٛ

  56. 56 1 2 3 4 5 6 5.7ճىಈ/Day

  57. 57 13 27 40 53 67 80 71PV/user ϝχϡʔʹURLίϐʔɺ࠶ಡࠐ ͷϝχϡʔ௥Ճ

    λϒͷݻఆɺӾཡཤྺɺ Ґஔ৘ใऔಘ
  58. 58 ϒϥ΢β͕ݡ͘ͳΔͱ ωοτ͕΋ͬͱָ͘͠ͳΔ

  59. 59 "QQFOEJY

  60. 1೔໨Ϧςϯγϣϯɹ8% up 7೔໨Ϧςϯγϣϯɹ7% up

  61. 61 ϒϥ΢β͕ݡ͘ͳΔͱ ωοτ͕΋ͬͱָ͘͠ͳΔ

  62. 62 "QQFOEJY

  63. 63 ͖ͭ͵͚ͨײಈΛͭ͘Δ

  64. 64 ΞϓϦ಺νϟοτ αϙʔτ ฦ৴

  65. 65 Ξϯέʔτ Mixpanel Notification

  66. 66 ߋ৽௨஌ ϨϏϡʔ

  67. ίΞ Ϣʔβʔ

  68. 68 ޷͖ͳϓϩμΫτͮ͘ΓΛͰ͖Δ޾ͤ

  69. 69 ࠓޙͷల։

  70. 70 ΤϯδχΞืूͯ͠·͢ʂ 3BJMTɺࣗવݴޠॲཧɺػցֶश J04ɺ"OESPJE

  71. 71 ϒϥ΢β͕ݡ͘ͳΔͱ ωοτ͕΋ͬͱָ͘͠ͳΔ

  72. 72 ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ