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Smoozの開発舞台裏 @ BP Study 2016.11.11

Smoozの開発舞台裏 @ BP Study 2016.11.11

Yuichi Kato

May 16, 2017
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  1. 1
    ΞεπʔϧגࣜձࣾɹՃ౻༤Ұ
    Smoozͷ։ൃ෣୆ཪ

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  2. 2
    1. Smoozͷ͝঺հ
    2. ૑ۀ·ͰͷಓͷΓ
    3. ࠔ೉
    4. ϩʔϯνɾάϩʔε
    5. ࠓޙ

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  3. 3
    Search Entertainment
    ݕࡧΛ΋ͬͱָ͘͠

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  4. 4
    ݕࡧ ৘ใ

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  5. 5
    ݕࡧ ৘ใ
    ʰߦ͖ࢭ·Γʱͷϒϥ΢δϯά

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  6. 6
    ਅాؙΛݕࡧ
    ૲מਖ਼༤Λݕࡧ
    ιʔγϟϧͰͷ
    ൓Ԡ͕஌Γ͍ͨ
    ૲מਖ਼༤ͷಈը
    ݟ͍ͨ
    ࢹௌ཰͸ʁ
    ڈ೥ͷେՏ͸ʁ
    4NPP[ʹ͓͚Δϒϥ΢δϯά

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  7. 7
    ਅాؙΛݕࡧ
    ૲מਖ਼༤Λݕࡧ
    ιʔγϟϧͰͷ
    ൓Ԡ͕஌Γ͍ͨ
    ૲מਖ਼༤ͷಈը
    ݟ͍ͨ
    ࢹௌ཰͸ʁ
    ڈ೥ͷେՏ͸ʁ
    4NPP[ʹ͓͚Δϒϥ΢δϯά
    ʰҶͮΔࣜʱϒϥ΢δϯά

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  8. 8
    ʰҶͮΔϒϥ΢δϯάʱΛ
    ࣮ݱ͢Δ͘͠Έ
    6* "* ιʔγϟϧ

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  9. ࢸۃͷλϒૢ࡞
    ৽نλϒ ੾Γସ͑ ด͡Δ

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  10. ࣗવݴޠղੳʹΑΔݕࡧ୯ޠ༧ଌ
    ಡΈࠐΈதʹݴޠղੳ ݕࡧ୯ޠΛ͓͢͢Ί

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  11. εϚʔτϒοΫϚʔΫ
    ίϝϯτ͕ಡΊΔ ϒοΫϚʔΫ౤ߘ λΠϜϥΠϯ

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  12. 12

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  13. 13
    ڀۃʹͳΊΒ͔ͳϒϥ΢δϯάମݧ

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  14. 14
    ݄೔ϦϦʔε
    35,000μ΢ϯϩʔυಥഁ

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  15. 15
    ͳͥ৽͍͠εϚϗϒϥ΢β͕
    ඞཁͳͷ͔ʁ
    ୭΋͕ຖ೔࢖͏ΞϓϦ
    J1IPOF஀ੜ࣌Ҏདྷɺେ͖ͳਐԽ͕ແ͍
    ςΫϊϩδʔͷେ͖ͳਐา

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  16. 16
    12%
    88%
    ࠃ಺εϚϗϒϥ΢βࢢ৔ɹ ສϢʔβʔ
    600ສ
    Ϣʔβʔ
    σεΫτοϓɾϒϥ΢βʢ೔ຊʣ
    ࢀߟ
    12%
    88%

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  17. 17
    ͜Ε·Ͱͷϒϥ΢βͷՁ஋ͷ࡞Γํ
    ϨϯμϦϯάΤϯδϯ
    ෇Ճػೳ

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  18. 18
    4NPP[ͷՁ஋ͷ૑Γํ
    ϨϯμϦϯάΤϯδϯ 8FC,JU

    ৽͍͠Ϣʔβʔମݧ
    User
    Interface
    AI ιʔγϟϧ

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  19. 19
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ

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  20. 20
    ݕࡧީิ
    ຊจநग़ ϥϯΫ෇͚
    ؔ࿈୯ޠநग़
    ෼͔ͪॻ͖
    63-
    ࣗવݴޠॲཧ
    ݕࡧ୯ޠϦίϝϯσʔγϣϯ

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  21. 21
    νʔϜ
    CEO /
    Engineer
    Engineer Designer
    ౬ઙలو
    ιχʔɾָఱͰϓϩμΫτϚ
    ωδϝϯτʹ̔೥ैࣄͨ͠ޙɺ
    ಠཱɻ
    ݸਓͰ։ൃͨ͠TennisCore
    ͰAppleϕετΞϓϦΛड
    ৆ɻ
    Ճ౻༤Ұ ࢁቌॏଇ
    University of Maryland,
    Baltimore Countyֶ࢜ɻ ໊
    ݹ԰େֶେֶӃʢଟݩ਺ཧʣ
    म࢜ɻήʔϜ։ൃ ɺϑϦʔ
    ϥϯεΛܦͯɺSmoozϓϩ
    δΣΫτࢀըɻ
    SNAPɺָఱɺϚωʔ
    ϑΥʔϫʔυʹͯɺଟ͘ͷ
    αʔϏεͷσβΠϯʹཱͪ
    ্͛ϑΣʔζ͔ΒܞΘΔɻ
    ݱࡏϚωʔϑΥϫʔυࣾʹ
    ۈ຿͠ͳ͕ΒSmoozϓϩ
    δΣΫτΛαϙʔτɻ

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  22. 22
    ૑ۀ·ͰͷಓͷΓ

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  23. 23
    ΪʔΫগ೥

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  24. 24
    खͷͻΒͷ্ʹ৘ใΛͷͤΔָ͠͞

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  25. 25
    ιχʔͰੜ࢈؅ཧ

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  26. 26
    ։ൃɾ੡଄
    ϦʔυλΠϜ
    ൢചऴྃ
    ग़ՙ
    ։ൃ։࢝
    ۚܕ
    ൒ಋମ
    ࿮औΓ
    ੡଄ྔ
    N
    N-5 N-4
    N-10
    ൒ಋମ
    TO
    N+10
    N-1
    ྔ࢈
    ൃ஫
    ൃ஫

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  27. 27
    ݟࠐΈ ࣮੷
    ྦྷܭ100ສ୆
    Πχγϟϧ
    40ສ୆
    ઐ༻෦඼
    ൃ஫ࡁΈ
    50ສ୆
    ൢച࣮੷
    30ສ୆
    ྫ͑͹ɾɾɾ

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  28. 28
    ઐ༻෦඼ࠩผԽϋΠϦεΫ
    ൚༻෦඼ίϞσΟςΟϩʔϦεΫ

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  29. 29
    ιχʔɾΤϦΫιϯͰ঎඼اը

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  30. 30
    ࡾํྑ͠ϢʔβʔϑΝʔετ

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  31. 31
    ΠϊϕʔγϣϯͷδϨϯϚ

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  32. 32
    ָఱͰϓϩμΫτϚωʔδϟʔ

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  33. 33
    ਓͰ࡞ͬͯ̓ԯਓʹ঎඼Λಧ͚Δ

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  34. 34
    ىۀՈ͸ಛผͳਓؒͰ͸ͳ͍

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  35. 35
    ݸਓ։ൃ
    TennisCore

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  36. 36
    Ξεπʔϧגࣜձࣾ૑ۀ ʙʣ

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  37. 37
    ϛογϣϯ
    ਓؒͷೳྗΛ֦ு͢Δ
    ະདྷͷಓ۩Λ૑Δ

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  38. 38
    4NPP[ͷ෣୆ཪ

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  39. 39
    ൒೥͍͔ؒͭ͘ͷϓϩμΫτΛࢼ࡞
    ˣ
    Ϧηοτ
    ˣ
    ࢼ࡞࠶։
    ˣ
    4NPP[΁

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  40. 40
    νʔϜ่͕յͨͬͯ͠ɺਐΈଓ͚Δ͔͠ແ͍

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  41. 41
    J048,8FC7JFXͷ̏ͭͷ5JQT

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  42. 42
    डୗΛଓ͚Δ͔ɺࢿۚௐୡ͢Δ͔

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  43. 43
    ΋ͷͮ͘Γϓϩηεͱπʔϧ΁ͷ߆Γ

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  44. 44
    اըɾσβΠϯ λεΫ؅ཧ վળ

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  45. 45
    ϓϩμΫτεϖοΫ λεΫνέοτ

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  46. 46
    ϓϩμΫτʹࠐΊͨࠢΛετʔϦʔʹ͢Δ

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  47. 47
    ϏσΦͱϓϩμΫτΛ༻ҙ

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  48. 48
    ϚεͰ͸ͳ͘ݸਓʹಧ͚Δ

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  49. 49

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  50. 50
    App Store
    τοϓܝࡌ

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  51. 51

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  52. 52
    όϒϧͷޙ

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  53. 53
    69վળ
    άϩʔεɾϋοΫ
    ޿ࠂ
    άϩʔεϋοΫ
    άϩʔεͷߟ͑ํ
    13
    PMF

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  54. 54
    Ճ఺ओٛͱݮ఺ओٛͷόϥϯε

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  55. 55
    Value
    Proposition
    ग़ՙ࣌
    ͷՁ஋
    Ճ఺ओٛ
    ݮ఺ओٛ

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  56. 56
    1
    2
    3
    4
    5
    6
    5.7ճىಈ/Day

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  57. 57
    13
    27
    40
    53
    67
    80
    71PV/user
    ϝχϡʔʹURLίϐʔɺ࠶ಡࠐ
    ͷϝχϡʔ௥Ճ
    λϒͷݻఆɺӾཡཤྺɺ
    Ґஔ৘ใऔಘ

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  58. 58
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ

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  59. 59
    "QQFOEJY

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  60. 1೔໨Ϧςϯγϣϯɹ8% up
    7೔໨Ϧςϯγϣϯɹ7% up

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  61. 61
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ

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  62. 62
    "QQFOEJY

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  63. 63
    ͖ͭ͵͚ͨײಈΛͭ͘Δ

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  64. 64
    ΞϓϦ಺νϟοτ
    αϙʔτ
    ฦ৴

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  65. 65
    Ξϯέʔτ
    Mixpanel Notification

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  66. 66
    ߋ৽௨஌ ϨϏϡʔ

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  67. ίΞ
    Ϣʔβʔ

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  68. 68
    ޷͖ͳϓϩμΫτͮ͘ΓΛͰ͖Δ޾ͤ

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  69. 69
    ࠓޙͷల։

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  70. 70
    ΤϯδχΞืूͯ͠·͢ʂ
    3BJMTɺࣗવݴޠॲཧɺػցֶश
    J04ɺ"OESPJE

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  71. 71
    ϒϥ΢β͕ݡ͘ͳΔͱ
    ωοτ͕΋ͬͱָ͘͠ͳΔ

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  72. 72
    ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ

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