Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Smoozの開発舞台裏 @ BP Study 2016.11.11
Search
Yuichi Kato
May 16, 2017
Science
1
380
Smoozの開発舞台裏 @ BP Study 2016.11.11
Yuichi Kato
May 16, 2017
Tweet
Share
More Decks by Yuichi Kato
See All by Yuichi Kato
スマホブラウザ「Smooz」のマネタイズで得た知見
maxkato
11
5.5k
Creating tools for the future
maxkato
0
3k
ブラウザアプリ『Smooz』を作る中で会得した WKWebviewの3つのTips
maxkato
6
2.4k
Other Decks in Science
See All in Science
LIMEを用いた判断根拠の可視化
kentaitakura
0
430
Cross-Media Information Spaces and Architectures (CISA)
signer
PRO
3
30k
白金鉱業Meetup Vol.15 DMLによる条件付処置効果の推定_sotaroIZUMI_20240919
brainpadpr
2
680
How were Quaternion discovered
kinakomoti321
2
1.2k
オンプレミス環境にKubernetesを構築する
koukimiura
0
110
論文紹介: PEFA: Parameter-Free Adapters for Large-scale Embedding-based Retrieval Models (WSDM 2024)
ynakano
0
210
統計学入門講座 第1回スライド
techmathproject
0
220
眼科AIコンテスト2024_特別賞_6位Solution
pon0matsu
0
270
テンソル分解を用いた教師なし学習による変数選択法のシングルセルマルチオミックスデータ解析への応用
tagtag
1
120
トラブルがあったコンペに学ぶデータ分析
tereka114
2
1.4k
最適化超入門
tkm2261
14
3.4k
The Incredible Machine: Developer Productivity and the Impact of AI
tomzimmermann
0
530
Featured
See All Featured
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
4
330
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
29
1k
The Invisible Side of Design
smashingmag
299
50k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
RailsConf 2023
tenderlove
29
1k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Optimising Largest Contentful Paint
csswizardry
34
3.1k
Designing on Purpose - Digital PM Summit 2013
jponch
117
7.1k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
10
1.3k
Designing for Performance
lara
604
68k
Transcript
1 ΞεπʔϧגࣜձࣾɹՃ౻༤Ұ Smoozͷ։ൃཪ
2 1. Smoozͷ͝հ 2. ۀ·ͰͷಓͷΓ 3. ࠔ 4. ϩʔϯνɾάϩʔε 5.
ࠓޙ
3 Search Entertainment ݕࡧΛͬͱָ͘͠
4 ݕࡧ ใ
5 ݕࡧ ใ ʰߦ͖ࢭ·Γʱͷϒϥδϯά
6 ਅాؙΛݕࡧ מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ Ԡ͕Γ͍ͨ מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌʁ ڈͷେՏʁ 4NPP[ʹ͓͚Δϒϥδϯά
7 ਅాؙΛݕࡧ מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ Ԡ͕Γ͍ͨ מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌʁ ڈͷେՏʁ 4NPP[ʹ͓͚Δϒϥδϯά
ʰҶͮΔࣜʱϒϥδϯά
8 ʰҶͮΔϒϥδϯάʱΛ ࣮ݱ͢Δ͘͠Έ 6* "* ιʔγϟϧ
ࢸۃͷλϒૢ࡞ ৽نλϒ Γସ͑ ด͡Δ
ࣗવݴޠղੳʹΑΔݕࡧ୯ޠ༧ଌ ಡΈࠐΈதʹݴޠղੳ ݕࡧ୯ޠΛ͓͢͢Ί
εϚʔτϒοΫϚʔΫ ίϝϯτ͕ಡΊΔ ϒοΫϚʔΫߘ λΠϜϥΠϯ
12
13 ڀۃʹͳΊΒ͔ͳϒϥδϯάମݧ
14 ݄ϦϦʔε 35,000μϯϩʔυಥഁ
15 ͳͥ৽͍͠εϚϗϒϥβ͕ ඞཁͳͷ͔ʁ ୭͕ຖ͏ΞϓϦ J1IPOFੜ࣌Ҏདྷɺେ͖ͳਐԽ͕ແ͍ ςΫϊϩδʔͷେ͖ͳਐา
16 12% 88% ࠃεϚϗϒϥβࢢɹ ສϢʔβʔ 600ສ Ϣʔβʔ σεΫτοϓɾϒϥβʢຊʣ ࢀߟ 12%
88%
17 ͜Ε·ͰͷϒϥβͷՁͷ࡞Γํ ϨϯμϦϯάΤϯδϯ Ճػೳ
18 4NPP[ͷՁͷΓํ ϨϯμϦϯάΤϯδϯ 8FC,JU ৽͍͠Ϣʔβʔମݧ User Interface AI ιʔγϟϧ
19 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
20 ݕࡧީิ ຊจநग़ ϥϯΫ͚ ؔ࿈୯ޠநग़ ͔ͪॻ͖ 63- ࣗવݴޠॲཧ ݕࡧ୯ޠϦίϝϯσʔγϣϯ
21 νʔϜ CEO / Engineer Engineer Designer ౬ઙలو ιχʔɾָఱͰϓϩμΫτϚ ωδϝϯτʹ̔ैࣄͨ͠ޙɺ
ಠཱɻ ݸਓͰ։ൃͨ͠TennisCore ͰAppleϕετΞϓϦΛड ɻ Ճ౻༤Ұ ࢁቌॏଇ University of Maryland, Baltimore Countyֶ࢜ɻ ໊ ݹେֶେֶӃʢଟݩཧʣ म࢜ɻήʔϜ։ൃ ɺϑϦʔ ϥϯεΛܦͯɺSmoozϓϩ δΣΫτࢀըɻ SNAPɺָఱɺϚωʔ ϑΥʔϫʔυʹͯɺଟ͘ͷ αʔϏεͷσβΠϯʹཱͪ ্͛ϑΣʔζ͔ΒܞΘΔɻ ݱࡏϚωʔϑΥϫʔυࣾʹ ۈ͠ͳ͕ΒSmoozϓϩ δΣΫτΛαϙʔτɻ
22 ۀ·ͰͷಓͷΓ
23 ΪʔΫগ
24 खͷͻΒͷ্ʹใΛͷͤΔָ͠͞
25 ιχʔͰੜ࢈ཧ
26 ։ൃɾ ϦʔυλΠϜ ൢചऴྃ ग़ՙ ։ൃ։࢝ ۚܕ ಋମ औΓ ྔ
N N-5 N-4 N-10 ಋମ TO N+10 N-1 ྔ࢈ ൃ ൃ
27 ݟࠐΈ ࣮ ྦྷܭ100ສ Πχγϟϧ 40ສ ઐ༻෦ ൃࡁΈ 50ສ ൢച࣮
30ສ ྫ͑ɾɾɾ
28 ઐ༻෦ࠩผԽϋΠϦεΫ ൚༻෦ίϞσΟςΟϩʔϦεΫ
29 ιχʔɾΤϦΫιϯͰاը
30 ࡾํྑ͠ϢʔβʔϑΝʔετ
31 ΠϊϕʔγϣϯͷδϨϯϚ
32 ָఱͰϓϩμΫτϚωʔδϟʔ
33 ਓͰ࡞ͬͯ̓ԯਓʹΛಧ͚Δ
34 ىۀՈಛผͳਓؒͰͳ͍
35 ݸਓ։ൃ TennisCore
36 Ξεπʔϧגࣜձࣾۀ ʙʣ
37 ϛογϣϯ ਓؒͷೳྗΛ֦ு͢Δ ະདྷͷಓ۩ΛΔ
38 4NPP[ͷཪ
39 ͍͔ؒͭ͘ͷϓϩμΫτΛࢼ࡞ ˣ Ϧηοτ ˣ ࢼ࡞࠶։ ˣ 4NPP[
40 νʔϜ่͕յͨͬͯ͠ɺਐΈଓ͚Δ͔͠ແ͍
41 J048,8FC7JFXͷ̏ͭͷ5JQT
42 डୗΛଓ͚Δ͔ɺࢿۚௐୡ͢Δ͔
43 ͷͮ͘Γϓϩηεͱπʔϧͷ߆Γ
44 اըɾσβΠϯ λεΫཧ վળ
45 ϓϩμΫτεϖοΫ λεΫνέοτ
46 ϓϩμΫτʹࠐΊͨࠢΛετʔϦʔʹ͢Δ
47 ϏσΦͱϓϩμΫτΛ༻ҙ
48 ϚεͰͳ͘ݸਓʹಧ͚Δ
49
50 App Store τοϓܝࡌ
51
52 όϒϧͷޙ
53 69վળ άϩʔεɾϋοΫ ࠂ άϩʔεϋοΫ άϩʔεͷߟ͑ํ 13 PMF
54 Ճओٛͱݮओٛͷόϥϯε
55 Value Proposition ग़ՙ࣌ ͷՁ Ճओٛ ݮओٛ
56 1 2 3 4 5 6 5.7ճىಈ/Day
57 13 27 40 53 67 80 71PV/user ϝχϡʔʹURLίϐʔɺ࠶ಡࠐ ͷϝχϡʔՃ
λϒͷݻఆɺӾཡཤྺɺ Ґஔใऔಘ
58 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
59 "QQFOEJY
1Ϧςϯγϣϯɹ8% up 7Ϧςϯγϣϯɹ7% up
61 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
62 "QQFOEJY
63 ͖ͭ͵͚ͨײಈΛͭ͘Δ
64 ΞϓϦνϟοτ αϙʔτ ฦ৴
65 Ξϯέʔτ Mixpanel Notification
66 ߋ৽௨ ϨϏϡʔ
ίΞ Ϣʔβʔ
68 ͖ͳϓϩμΫτͮ͘ΓΛͰ͖Δͤ
69 ࠓޙͷల։
70 ΤϯδχΞืूͯ͠·͢ʂ 3BJMTɺࣗવݴޠॲཧɺػցֶश J04ɺ"OESPJE
71 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
72 ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ