From Click to Tap

Transcript

1. FROM TO

2. FROM TO

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4. WHY MOBILE?

5. IN 3 TO 5 YEARS: MOBILE > DESKTOP

6. 1M TOUCH PHONES SOLD PER DAY

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8. WHAT’S DIFFERENT?

9. CONTEXT

10. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP MOBILE MINDSETS CONTEXT
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12. MICROTASKING

13. LOCAL

14. I’M BORED

15. SCREEN SIZE

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17. 320x480 1024x768

18. FOCUS

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24. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP “In iPhone apps, the main function should be immediately apparent. Minimize the number of controls from which users have to choose.” FOCUS IPHONE INTERFACE GUIDELINES:
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31. KEEP IT SIMPLE

32. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ERGONOMICS KEEP IT SIMPLE
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35. 44px

36. 44px 44px 44px

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39. WORKFLOW

40. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP DESIGN WORKFLOW
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51. iPhone 320x480 164ppi Palm Pre 320x480 186ppi MyTouch 3G 320x480

    180ppi Motorola Droid 480x800 252ppi iPhone 4 960x640 326ppi
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54. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP COLLABORATE WITH THE DEVELOPER WORKFLOW
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59. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP AFTER LAUNCH WORKFLOW
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63. PLATFORM

64. MOBILE WEB APP?

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66. NATIVE APP?

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68. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ‣ Charge Money ‣ Location ‣ File System ‣ Offline Access ‣ Built-in Marketing NATIVE

69. ONE APP WON’T CUT IT

70. BUILD A FLAGSHIP APP

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72. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ‣ Keep it simple ‣ Think about context ‣ Use finger-friendly design ‣ Test in real-life conditions ‣ Pick a flagship platform TAKEAWAYS

73. THANKS