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Tim Van Damme
October 11, 2011
Design
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Build 2010 (
http://2010.buildconf.com/
)
Tim Van Damme
October 11, 2011
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Transcript
FROM TO
FROM TO
None
WHY MOBILE?
IN 3 TO 5 YEARS: MOBILE > DESKTOP
1M TOUCH PHONES SOLD PER DAY
None
WHAT’S DIFFERENT?
CONTEXT
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP MOBILE MINDSETS CONTEXT
None
MICROTASKING
LOCAL
I’M BORED
SCREEN SIZE
None
320x480 1024x768
FOCUS
None
None
None
None
None
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP “In iPhone apps, the main function should be immediately apparent. Minimize the number of controls from which users have to choose.” FOCUS IPHONE INTERFACE GUIDELINES:
None
None
None
None
None
None
KEEP IT SIMPLE
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP ERGONOMICS KEEP IT SIMPLE
None
None
44px
44px 44px 44px
None
None
WORKFLOW
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP DESIGN WORKFLOW
None
None
None
None
None
None
None
None
None
None
iPhone 320x480 164ppi Palm Pre 320x480 186ppi MyTouch 3G 320x480
180ppi Motorola Droid 480x800 252ppi iPhone 4 960x640 326ppi
None
None
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP COLLABORATE WITH THE DEVELOPER WORKFLOW
None
None
None
None
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP AFTER LAUNCH WORKFLOW
None
None
None
PLATFORM
MOBILE WEB APP?
None
NATIVE APP?
Text
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP ‣ Charge Money ‣ Location ‣ File System ‣ Offline Access ‣ Built-in Marketing NATIVE
ONE APP WON’T CUT IT
BUILD A FLAGSHIP APP
None
KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO
TAP ‣ Keep it simple ‣ Think about context ‣ Use finger-friendly design ‣ Test in real-life conditions ‣ Pick a flagship platform TAKEAWAYS
THANKS