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From Click to Tap

443db578de712c1dbd71f04d0aab7c26?s=47 Tim Van Damme
October 11, 2011

From Click to Tap

443db578de712c1dbd71f04d0aab7c26?s=128

Tim Van Damme

October 11, 2011
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Transcript

  1. FROM TO

  2. FROM TO

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  4. WHY MOBILE?

  5. IN 3 TO 5 YEARS: MOBILE > DESKTOP

  6. 1M TOUCH PHONES SOLD PER DAY

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  8. WHAT’S DIFFERENT?

  9. CONTEXT

  10. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP MOBILE MINDSETS CONTEXT
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  12. MICROTASKING

  13. LOCAL

  14. I’M BORED

  15. SCREEN SIZE

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  17. 320x480 1024x768

  18. FOCUS

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  24. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP “In iPhone apps, the main function should be immediately apparent. Minimize the number of controls from which users have to choose.” FOCUS IPHONE INTERFACE GUIDELINES:
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  31. KEEP IT SIMPLE

  32. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ERGONOMICS KEEP IT SIMPLE
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  35. 44px

  36. 44px 44px 44px

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  39. WORKFLOW

  40. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP DESIGN WORKFLOW
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  51. iPhone 320x480 164ppi Palm Pre 320x480 186ppi MyTouch 3G 320x480

    180ppi Motorola Droid 480x800 252ppi iPhone 4 960x640 326ppi
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  54. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP COLLABORATE WITH THE DEVELOPER WORKFLOW
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  59. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP AFTER LAUNCH WORKFLOW
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  63. PLATFORM

  64. MOBILE WEB APP?

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  66. NATIVE APP?

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  68. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ‣ Charge Money ‣ Location ‣ File System ‣ Offline Access ‣ Built-in Marketing NATIVE
  69. ONE APP WON’T CUT IT

  70. BUILD A FLAGSHIP APP

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  72. KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO

    TAP ‣ Keep it simple ‣ Think about context ‣ Use finger-friendly design ‣ Test in real-life conditions ‣ Pick a flagship platform TAKEAWAYS
  73. THANKS