Social Media for Indian Businesses

A simple and effective way for a business to start leveraging social media for it's word of mouth marketing.

Transcript

1. Page 1 Social Media for Indian ßusiness by Mayank Sharma SmsTweet http://smstweet.in
2. Page 2 SMSTweet  Only unofficial channel to update tweets through SMS in India  Close to 2000 registered users in 6 months  Processes 50,000 Tweets a month  Thrives on simplicity of the idea and the fact that works on all phone without an app installed or GPRS connection  For more information just blog search for SmsTweet
3. Page 3 Social Media for business  Inherent need for customer facing businesses today to turn to social media  What does it mean? − Help customers spread your brand, and you reward them with freebies/discounts − Listen and respond to customers in a public forum (Social media – Twitter/Facebook) − Reward your followers with discounts
4. Page 4 SMSTweet for Businesses • Uses SMS as communication medium (simple) so everyone can use it while interacting with your brand (realtime) • Uses Twitter as social media. • Provides a loyal set of followers to your brand • Virally helps grow your brand when your follower talk/review in real time
5. Page 5 How does it work? • Lets say you own a restaurant called Bing • You publish the adjacent callout in your restaurant • Your customer start sending SMS to follow/review and the chatter now grows virally (on twitter) Bing is on SmsTweet SMS FOLLOW BING to know about offers, discounts and news about Bing SMS REVIEW BING <Your review> and tell everyone how you liked Bing Your review about Bing will be published on http://smstweet.in Additionally register your twitter account by sending SMS REGISTER <twitter username> <password> and publish review as tweet. All SMS to be sent to 9243000111 regular (not premium) sms charges apply Bing is on SmsTweet SMS FOLLOW BING to know about offers, discounts and news about Bing SMS REVIEW BING <Your review> and tell everyone how you liked Bing Your review about Bing will be published on http://smstweet.in Additionally register your twitter account by sending SMS REGISTER <twitter username> <password> and publish review as tweet. All SMS to be sent to 9243000111 regular (not premium) sms charges apply
6. Page 6 More to come  Once a business has a reasonable amount of success with this simple interaction they can add a lot more features to it – Taking intent to order over SMS (ORDER BING), Booking a table by sending a SMS (BOOK BING 4)  Reach out to your followers with promotional offers/discounts on SMS
7. Page 7 But.... • Is this not same as tones of review sites? – Need to review or provide feedback is high while you are using the service. Most of it dies down till you reach your home/office and logon to any of these review sites. – Hence channelizing review through SMS, and presenting them on internet and growing it over Twitter is guaranteed to motivate a lot more people • Is this not foursqaure? – Nice, so you do know about social media beyond twitter and Facebook. Yes you can call it foursquare, but the focus here is on review and simplicity (sms)
8. Page 8 Great !! Lets talk Phone: +91 98452 54603 Email: mayanks@gmail.com Twitter: @mayanks