Final Client Presentation

Transcript

1. Wood County Park District By: Kyle Michaelis
2. Client Information • Wood County Park District is a natural resources conservation agency with 20 parks and nature preserves since 1934. • Mission: Conserve, enhance, and protect the natural and cultural resources in Wood County, while providing quality outdoor recreational and educational opportunities for Wood County citizens. • Committed to the preservation of Wood County’s natural heritage for the benefit of future generations. • Volunteers can help improve the parks and the environment by helping with an assortment of opportunities available.
3. Why does the client need your help? • Promote the beauty of Nature and have people go outdoors to enjoy the parks: • Escape from the craziness of the world. • Learn more about the different plants and animals and how they interact in an environment. • Appreciate our life and its natural cycles.
4. Visual Communication Problem • Interactive & engaging content that compels people to enjoy the various parks that aren’t too far away from their homes. • Create eye catching visuals through video and/or photos for people to appreciate the wonders of nature and explore the great outdoors in Wood County. • Facebook (https://www.facebook.com/woodcountyparkdistrict)
5. Presenting Solution • Lack of consistency in marketing for the educational programs and the parks: • Create various content for the social media platforms (Facebook) • Can create a strong brand identity • Photos & Videos can be used for an archive purpose
6. Pre-Production
7. Research for Social Media • PowerPoint from a classmate • Social Media Analytics • Consistent posting schedule • Posting videos, a little more than photos • Blogs • Social media strategy
8. Research for Video & Photo • YouTube videos • Camera Techniques • Best Practices • Composition ideas
9. Photo Shot List
10. Video Storyboard
11. Video Storyboard
12. Video Storyboard
13. Video Storyboard
14. Video Storyboard
15. Video Storyboard
16. Video Storyboard
17. Video Storyboard
18. Video Storyboard
19. Production
20. Black Swamp Preserve (Photos)
21. Carter Farms (Photos)
22. Slippery Elm Trail (Photos)
23. Hiking for Health (Photos)
24. Black Swamp Preserve (Video)
25. Carter Farms (Video) Slippery Elm Trail (Video)
26. Winter Nature Zen (Video)
27. Post-Production
31. Reflection
32. What have I Learned? • Work in a professional setting • Apply learning from the classroom to my projects • Photo, Video, Social Media Marketing • Improve my skills in all areas • Wood County Park District (Facebook page) has been getting more engagement recently
33. What have I Learned? (Cont.) • Couple of bumps: • Trying to find a consistent weekly meeting time • Not posting one of the video on Facebook after the St. Patrick Day Geocaching event • Follow COVID-19 Guidelines • Balance my school and internship life • My client was very pleased with the final deliverables
34. Check out Wood County Park District on: https://www.facebook.com/woodcountyparkdistrict https://twitter.com/woodparkdist https://www.instagram.com/woodparkdist/ https://www.youtube.com/channel/UCi7_DwKk7uaLe6Nm_iznnqg
35. Source • “[Wood County Park District].” Wood County Park District, www.wcparks.org/.