LinkedIn's Secret Weapon: SEO Content??

Transcript

1. LinkedIn’s Secret Weapon is… SEO?? Anthony Leung MEAN WRITE HOOK Speakerdeck.com/meanwritehook @meanwritehook
2. 1. What is this secret weapon 2. How to use it ?
3. Weʼve Got A Problem
4. 2018 2023
5. 548M ➡ 930M Users worldwide 10+% Annual user growth 46% B2B social web traffic (2018) (2023)
7. …but 84% from own staff 😭 373,000 Followers …but 53% from own staff 😩 …but 78% from own staff 😣 22,000 Followers 875,000 Followers 38 7 17 14 1 1
9. s 3,735 1,660
12. ?
13. SEO Content
14. Ranking + Traffic “Value” E-E-A-T SEO
15. SEO LinkedIn
16. Impressions “Value” Engagement LinkedIn
17. “Value” SEO LinkedIn
19. Using the Weapon
20. … see more
22. 1,700 Words
23. 7:30? I’ve got 7:38… (to split between 10 posts…)
24. … see more
25. 0:02
26. We need to prioritise two things: 1. 2. Stop audience from scrolling past
28. “We’re so great because…” “This is interesting to you because…”
29. Thinking of transforming your data and analytics systems? To deepen your insights, read about the latest trends in data and analytics for healthcare organisations from the BIG conference this year: [link]
30. Thinking of transforming your data and analytics systems? To deepen your insights, read about the latest trends in data and analytics for healthcare organisations from the BIG conference this year: [link] COVID sped up digital transformation in healthcare. Some have found it hard to adjust to the new way of doing things.
31. We need to prioritise two things: 1. 2. Stop audience from scrolling past Intrigue them to commit more time
33. Thinking of transforming your data and analytics systems? To deepen your insights, read about the latest trends in data and analytics for healthcare organisations from the BIG conference this year: [link] COVID sped up digital transformation in healthcare. Some have found it hard to adjust to the new way of doing things. Embracing this change can be scary, but it can also lead to growth and opportunities. This year's BIG conference delivered key insights on data analytics that can help the healthcare sector navigate through this change. Find them here: [link]
34. COVID sped up digital transformation in healthcare. Some have found it hard to adjust to the new way of doing things… see more 5 Digital Trends Changing Healthcare in 2023 ① Close The Knowledge Gap ② Opportunity to Thrive
35. COVID sped up digital transformation in healthcare. Some have found it hard to adjust to the new way of doing things… see more 5 Key Digital Healthcare Trends in 2023 Don’t forget the subtitles!
36. … see more … see more
38. We massively grew. Engagement went up 5X. Leslie McArdle Director, Demand Generation @ UserZoom
39. Applying The Weapon
40. 1. Get More Content
42. 2. Get More Reach
44. 3. Get The Team Ready
48. Anthony Mean Write Hook