WE ARE HIRING!!
This is a team introduction of Marketing Operations Backend Team.
It’s a promotional strategy adopted to incentivize users based on their actions which could be real time or in past. Marketing Ops as a solution provides user segment, campaigns and incentive services to help tool consumers to design communication experiments and or incentive experiments.
This slide was presented at the first Mercari India DEV Meetup on the 20th August to introduce the Backend teams of Mercari group. The recording can be viewed from the link below.
- Speaker LinkedIn
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Introduction to Marketing
Backend Software Engineer, Tokyo
● What is Marketing Operations?
● Marketing Operations Objective as a Business
● Inside of Marketing Operations
● Resulting Metrics
● Our Customers/Consumer of the Service
● The Backend Team
● Future of Marketing Ops and Challenges
● Tech Stack
● Key to Success
● Mercari JP
● Marketing Ops
● Backend Software Engineer
● Language (JP/EN): EN
● Originally from Ranchi, India
● 11+ years of experience.
● Deals in Backend Architecture and Development to
build scalable system.
● Joined Mercari in March 2020.
● How to keep users engaged to our product/app/platform?
● How to increase the value proposition of our product/services to
our users ?
● How does these value propositions alters wrt cost?
○ Percentage Discount
○ Monetary Value
○ Value of a speciﬁc product
What is Marketing Ops?
● It’s a promotional strategy adopted to incentivize users based on
their actions which could be real time or in past.
● Marketing ops as a solution provides user segment, campaigns and
incentive services to help tool consumers to design communication
experiments and or incentive experiments.
So, how do you deﬁne it?
● Engage users and market product.
● Promote more of buying and selling.
● Build loyalty.
● Higher sales and revenue.
● Raise brand awareness.
● Quick monetary infusion into the business.
● Monitor user behavior to plan our future business.
● JP CRM
● Mercari Shops
● Referrals for customer acquisition
● New registration and onboarding (buy and list)
● Outerpay = MPU (Monthly Pay User)
● Merpay Smart Pay
● ….many more campaigns per month
Who is using our tools / which campaigns
Meet my team members…
● Build a common Marketing Platform for the whole group
● Data Integrity
● Code Eﬃciency
Backend Tech Stack
Aligned by Mercari values
● Go Bold
● All For One
● Be a pro
Our Key to success as a team