About This Talk (45 min)
Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them
Challenges in practicing Agile & UX in Organisations
Outline/structure for the Session
What is User Experience
The Value of User Experience (UX) beyond screens and interfaces
Story : Journey towards User Experience Work & Challenges of Applying UX Processes
Working with Legacy Systems
Understand the value of user experience, beyond just screens and interfaces
Learn to integrate UX data points into your product development decision-making process using personas
Learn how to overcome common business objections to implementing UX processes
Product Heads, Product Managers, Product Owners, Developers, Designers, Team Leads
About the Speaker
Michael ONG is Coach and Founder Mentor @ The Collab Folks, an Agile, Product Management & User Experience coaching company started in Singapore. A relatively young partnership with Ruth HO and Lena QUEK, it brings together Michael’s 16 years consulting in the tech space, delivering a spectrum of projects for Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals.
Michael has worked with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia and Australia. He is passionate about helping founders chart a path towards growth and currently provides startup mentoring and team coaching in the topics of Agility, User Experience and Product Management.
Michael also speaks on the topic of Agility, User Experience and Product Management. He is involved with local community Agile Singapore and is also a co-organiser with UX Singapore and Product Works, the latter of which aims to bridge product teams in Asia.