About
the
iProperty
Group
ASX
Listed
(ASX:IPP)
Mcap
A $180m
Exposure
to
over
2.75
million
property
hunters
and
investors
accross
Indonesia,
Malaysia,
Singapore,
Hong
Kong,
India
and
the
Philippines
With
country-‐specific
plans
Nokia 47.8%
40.3%
23.3%
Apple 1.5%
5.3%
28.5%
RIM 36.2%
21.4%
11.7%
HTC 4.5%
6.6%
12.2%
Samsung 2.4%
16.3%
12.1%
Sony Ericsson 4.3%
6.2%
9.6%
LG 0.4%
0.9%
1.2%
Country total (million units) 1.1
0.9
0.8
Top
vendor
Second
vendor
Our
Guiding
Principles
–
Mobile
Development
•
First
to
market
Innovate
• Deliver
the
industry
benchmark
Lead
• Deep
understanding
of
user
requirements
Listen
• Build
link
from
engagement
to
advocacy
Engage
iPhone
–
first
in
Malaysia
(April
‘10)
Over
66,000
downloads
to
date
iPad
–
first
in
Malaysia
(September
‘10)
Over
15,000
downloads
to
date
Android
–
first
in
South
East
Asia
(May
‘11)
Already
over
4,800
downloads
And
many
more
Apps
planned!
Innovate
First
to
bring
mobile
accessibility
across
Asia
Business
Backward
phone
integraYon
(older
phones
with
mobile
version
of
websites)
New
Technologies
TesYng
Using
-‐
SemanYcs
search
technology
User
Interface
Focus
OrganizaYon
Structure
Change
Product
managers
focused
on
consumer
&
customer
experience
Giving
AdverYsers
InnovaYve
SoluYons
-‐
Rich
media
adverts
-‐
Microsites
-‐
Integrated
search
Maximum
Exposure
-‐
MulYple
online
distribuYon
channels
-‐
Print
exposure
over
mulYple
publicaYons
- Akamai for better server optimization First on iPhone, iPad & Android Innovate
Provide
the
best
–
without
going
overboard!
Apps
represent
the
brand
Oeen
consumer’s
first
associaYon
with
brand
FuncYonality
AND
Form
Facilitator
of
lead
generaYon
Lead
Consumer
discussions,
surveys,
focus
groups
at
the
core
Focus
on
3
main
uses
for
our
first
apps
• Property
Search
across
all
property
types
(ConnecYng)
• Sending
Enquiries
(Lead
GeneraYon)
• Reading
News
and
Viewing
Building
InformaYon
(Content)
Listen
Consumers
Understanding
Agent
Value
Chain
• 42%
felt
that
access
on
mobile
devices
could
greatly
assist
their
workflow
processes(recent
SG
Customer
survey)
• Focus
on
access
to
Ymely
and
accurate
property
data
•
Lead
generaYon
Highly
mobile
agents
expect
access
to
informaYon
and
ability
to
post
lisYngs
on
the
go
2
major
areas
of
focus
for
our
first
app
• PosYng
LisYngs
• Managing
Leads
Listen
Customers
• 9.26
%
on
mobile
• with
avg.
Yme
on
site
4
½
minutes
iProperty.com.sg
• 7.90
%
on
mobile
with
avg.
Yme
on
site
6
¼
minutes
GoHome.com.hk
• 7.89
%
on
mobile
with
avg.
Yme
on
site
8
¼
minutes
iProperty.com.my
• 7.60
%
on
mobile
with
avg.
Yme
on
site
11
½
minutes
Rumah123.com
Engage
Product
Development
Markets
and
Product
Overview
Taking
the
product
plans/objecYves
and
making
reality
Managing
internal
expectaYons
and
wants
Lessons
learned
in
development
Challenges
with
development
Some
numbers…
Product
Plans
and
turning
them
into
reality
• Consumers
• Hong
Kong
(recently
updated
August
2011)
• Malaysia
(April
2010)
and
Singapore
(July
2010)
• Vendor
(Infindo)
Consumer
-‐
iPhone
and
iPad
Product
Plans
and
turning
them
into
reality
• iProperty
quarterly
innovaYon
event
asks
the
IT
to
try
out
new
ideas
and
develop
new
products
• The
most
recent
winning
entry
was
a
prototype
Android
applicaYon
for
property
search
• The
winning
team
were
supported
in
conYnuing
to
develop
their
prototype
as
a
real
product
• Released
to
the
market
in
May
2011
(Malaysia)
and
August
2011
(Singapore)
Consumer
-‐
Android
@ChinWyeJin
Product
Plans
and
turning
them
into
reality
• Product
concept
(March
2011)
• Vendor
EvaluaYon
(April
2011)
• Design
and
Product
Development
with
AlphaPod
(May
2011)
• Involvement
of
internal
teams
(design
+
api)
• Product
Release
(Sept
2011)
Customers
(A
sneak
peak!)
Managing
internal
expecta`ons
How
to
moneYze
with
Mobile
AdverYsing?
We’re
sYll
learning
Google
DFP
for
Mobile
and
AdMob
is
making
it
easier
UYlising
Google
AdMob,
we
can
use
Banner
Click
to
Call
Click
to
Mobile
Web
Click
to
App
Download
Click
to
InteracYve
Video
Click
to
Expandable
Banner
We
know
Google
DoubleClick
for
Publishers
well
Mobile
ready!
Lessons
learnt
in
development
Test
oeen
and
test
early
for
app
store
distribuYon
• Our
Mobile
apps
use
a
API
which
allows
development
effort
to
be
reduced
across
iOS/Android
Building
a
common
API
is
very
important
Load
TesYng
and
Measuring
the
API
Using
tools
like
TestFlight
for
iOS
devices
beta
TesYng
• Flurry,
Google
AnalyYcs,
App
Store
Dashboards
• NewRelic
for
Server
metrics
Remember
to
measure
with
tools
like
Challenges
in
development
• Making
a
decision
to
go
mobile
requires
good
designers
and
UX
• It
requires
a
focus
on
the
basic
use
cases
and
iteraYng
through
the
design
for
good
usability
• The
team
comes
from
a
web-‐ based
app
development
and
we
are
sYll
learning
Mobile
design
is
not
simple
Some
numbers…
Malaysia
• iPhone
app
:
66k
downloads
since
launch
• iPad
app
:
15k
downloads
since
launch
• Android
app
:
4.8k
downloads
since
launch
Singapore
• Approx
10%
of
Leads
from
Mobile
(4%
from
Mobile
Website)
• iPhone
app
:
48k
downloads
since
launch
• iPad
app
:
16k
downloads
since
launch
• Android
app
:
1.5k
downloads
in
3
weeks!