66,000 downloads to date iPad – first in Malaysia (September ‘10) Over 15,000 downloads to date Android – first in South East Asia (May ‘11) Already over 4,800 downloads And many more Apps planned! Innovate
integraYon (older phones with mobile version of websites) New Technologies TesYng Using -‐ SemanYcs search technology User Interface Focus OrganizaYon Structure Change Product managers focused on consumer & customer experience Giving AdverYsers InnovaYve SoluYons -‐ Rich media adverts -‐ Microsites -‐ Integrated search Maximum Exposure -‐ MulYple online distribuYon channels -‐ Print exposure over mulYple publicaYons - Akamai for better server optimization First on iPhone, iPad & Android Innovate
Focus on 3 main uses for our first apps • Property Search across all property types (ConnecYng) • Sending Enquiries (Lead GeneraYon) • Reading News and Viewing Building InformaYon (Content) Listen Consumers
on mobile devices could greatly assist their workflow processes(recent SG Customer survey) • Focus on access to Ymely and accurate property data • Lead generaYon Highly mobile agents expect access to informaYon and ability to post lisYngs on the go 2 major areas of focus for our first app • PosYng LisYngs • Managing Leads Listen Customers
4 ½ minutes iProperty.com.sg • 7.90 % on mobile with avg. Yme on site 6 ¼ minutes GoHome.com.hk • 7.89 % on mobile with avg. Yme on site 8 ¼ minutes iProperty.com.my • 7.60 % on mobile with avg. Yme on site 11 ½ minutes Rumah123.com Engage
the product plans/objecYves and making reality Managing internal expectaYons and wants Lessons learned in development Challenges with development Some numbers…
quarterly innovaYon event asks the IT to try out new ideas and develop new products • The most recent winning entry was a prototype Android applicaYon for property search • The winning team were supported in conYnuing to develop their prototype as a real product • Released to the market in May 2011 (Malaysia) and August 2011 (Singapore) Consumer -‐ Android @ChinWyeJin
We’re sYll learning Google DFP for Mobile and AdMob is making it easier UYlising Google AdMob, we can use Banner Click to Call Click to Mobile Web Click to App Download Click to InteracYve Video Click to Expandable Banner We know Google DoubleClick for Publishers well Mobile ready!
for app store distribuYon • Our Mobile apps use a API which allows development effort to be reduced across iOS/Android Building a common API is very important Load TesYng and Measuring the API Using tools like TestFlight for iOS devices beta TesYng • Flurry, Google AnalyYcs, App Store Dashboards • NewRelic for Server metrics Remember to measure with tools like
mobile requires good designers and UX • It requires a focus on the basic use cases and iteraYng through the design for good usability • The team comes from a web-‐ based app development and we are sYll learning Mobile design is not simple
Michael Ong
michaelon9
iamctodd
reverentgeek
rmw
skipperchong
carmenhchung
keathley
productmarketing
clairelew
thoeni
