User Experience for Product Managers

7e862dd071541a8ad05bfeaa7a9f40c5?s=47 Michael Ong
October 06, 2016

User Experience for Product Managers

Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers

Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.

Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.

Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes

Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes

Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads

7e862dd071541a8ad05bfeaa7a9f40c5?s=128

Michael Ong

October 06, 2016
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Transcript

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