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Three Lessons for Smart Home Startups

mjays
April 07, 2014

Three Lessons for Smart Home Startups

Short Intro-Keynote at the hub:raum IoT Bootcamp 2014

mjays

April 07, 2014
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  1. THREE LESSONS FOR
    SMART HOME STARTUPS
    MARTIN SPINDLER | @mjays

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  2. “Boil your kettle
    with your smart
    phone, anywhere
    in your home.”

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  3. “Boil your kettle
    with your smart
    phone, anywhere
    in your home.”

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  4. BE MINDFUL WHERE
    YOU PUT THE SMARTS
    CHAPTER ONE

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  5. AIM FOR THE PLATFORM –
    BUT START WITH A PRODUCT
    CHAPTER TWO

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  6. “We'd like to think of
    your entire home as an
    accessory, or better yet
    as a network of
    accessories, and think of
    Android as the operating
    system for your home.”

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  7. X10 Powerhouse
    for C64
    1986

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  8. YOU NEED TO
    PROVIDE
    VALUE FROM
    DAY ONE.

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  9. DON’T SELL CONNECTIVITY
    SELL A BETTER PRODUCT
    CHAPTER THREE

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  10. People don’t buy products – they buy better versions of themselves.

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  11. “I sort of regard the
    network as being like
    the next generation of
    electricity: it will end up
    hitting all products
    sooner or later. But we
    won’t really think about
    them as being
    “networked products,”
    in the way we don’t
    think about things as
    ‘electrical products.‘”
    — Matt Webb, BERGcloud

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  12. THANK YOU,
    AND GOOD LUCK!
    MARTIN SPINDLER | @mjays

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  13. MARTIN SPINDLER
    STRATEGY CONSULTANT
    !
    [email protected]
    twitter.com/mjays

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