Three Lessons for Smart Home Startups

0f03a3fa3b80f22198b241335e939250?s=47 mjays
April 07, 2014

Three Lessons for Smart Home Startups

Short Intro-Keynote at the hub:raum IoT Bootcamp 2014

0f03a3fa3b80f22198b241335e939250?s=128

mjays

April 07, 2014
Tweet

Transcript

  1. THREE LESSONS FOR SMART HOME STARTUPS MARTIN SPINDLER | @mjays

  2. “Boil your kettle with your smart phone, anywhere in your

    home.”
  3. “Boil your kettle with your smart phone, anywhere in your

    home.”
  4. BE MINDFUL WHERE YOU PUT THE SMARTS CHAPTER ONE

  5. None
  6. None
  7. None
  8. AIM FOR THE PLATFORM – BUT START WITH A PRODUCT

    CHAPTER TWO
  9. “We'd like to think of your entire home as an

    accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”
  10. None
  11. X10 Powerhouse for C64 1986

  12. YOU NEED TO PROVIDE VALUE FROM DAY ONE.

  13. DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT CHAPTER THREE

  14. None
  15. People don’t buy products – they buy better versions of

    themselves.
  16. “I sort of regard the network as being like the

    next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘” — Matt Webb, BERGcloud
  17. THANK YOU, AND GOOD LUCK! MARTIN SPINDLER | @mjays

  18. MARTIN SPINDLER STRATEGY CONSULTANT ! hello@martinspindler.net twitter.com/mjays