Three Lessons for Smart Home Startups

Short Intro-Keynote at the hub:raum IoT Bootcamp 2014

1. THREE LESSONS FOR SMART HOME STARTUPS MARTIN SPINDLER | @mjays
2. “Boil your kettle with your smart phone, anywhere in your home.”
3. “Boil your kettle with your smart phone, anywhere in your home.”
4. BE MINDFUL WHERE YOU PUT THE SMARTS CHAPTER ONE
8. AIM FOR THE PLATFORM – BUT START WITH A PRODUCT CHAPTER TWO
9. “We'd like to think of your entire home as an accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”
11. X10 Powerhouse for C64 1986
12. YOU NEED TO PROVIDE VALUE FROM DAY ONE.
13. DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT CHAPTER THREE
15. People don’t buy products – they buy better versions of themselves.
16. “I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘” — Matt Webb, BERGcloud
17. THANK YOU, AND GOOD LUCK! MARTIN SPINDLER | @mjays
18. MARTIN SPINDLER STRATEGY CONSULTANT ! hello@martinspindler.net twitter.com/mjays