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Three Lessons for Smart Home Startups
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mjays
April 07, 2014
Business
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Three Lessons for Smart Home Startups
Short Intro-Keynote at the hub:raum IoT Bootcamp 2014
mjays
April 07, 2014
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Transcript
THREE LESSONS FOR SMART HOME STARTUPS MARTIN SPINDLER | @mjays
“Boil your kettle with your smart phone, anywhere in your
home.”
“Boil your kettle with your smart phone, anywhere in your
home.”
BE MINDFUL WHERE YOU PUT THE SMARTS CHAPTER ONE
None
None
None
AIM FOR THE PLATFORM – BUT START WITH A PRODUCT
CHAPTER TWO
“We'd like to think of your entire home as an
accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”
None
X10 Powerhouse for C64 1986
YOU NEED TO PROVIDE VALUE FROM DAY ONE.
DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT CHAPTER THREE
None
People don’t buy products – they buy better versions of
themselves.
“I sort of regard the network as being like the
next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘” — Matt Webb, BERGcloud
THANK YOU, AND GOOD LUCK! MARTIN SPINDLER | @mjays
MARTIN SPINDLER STRATEGY CONSULTANT !
[email protected]
twitter.com/mjays