Three Lessons for Smart Home Startups

Transcript

1. THREE LESSONS FOR SMART HOME STARTUPS MARTIN SPINDLER | @mjays

2. “Boil your kettle with your smart phone, anywhere in your

   home.”

3. “Boil your kettle with your smart phone, anywhere in your

   home.”

4. BE MINDFUL WHERE YOU PUT THE SMARTS CHAPTER ONE

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8. AIM FOR THE PLATFORM – BUT START WITH A PRODUCT

   CHAPTER TWO

9. “We'd like to think of your entire home as an

   accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”
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11. X10 Powerhouse for C64 1986

12. YOU NEED TO PROVIDE VALUE FROM DAY ONE.

13. DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT CHAPTER THREE

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15. People don’t buy products – they buy better versions of

    themselves.

16. “I sort of regard the network as being like the

    next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘” — Matt Webb, BERGcloud

17. THANK YOU, AND GOOD LUCK! MARTIN SPINDLER | @mjays

18. MARTIN SPINDLER STRATEGY CONSULTANT ! hello@martinspindler.net twitter.com/mjays