This presentation was designed to overview the company's current back-office systems and outline a detailed plan for e-commerce platform integration for 5 consumer supplement brands.
Vendor Order Logix Campaigner: Email Service Provider Your Customers Site built in Joomla! & VirtueCart plugin (PHP) built by Design B, maintained by Liqui-‐site Macola: Inventory Manager Bonded/Mail InnovaPons: Fulfillment Vendor Campaigner: Email Provider Your Customers Site built in Viisual Studio.NET with custom code by Bird Dog, maintained internally Snapshot: Our Current E-‐‑Commerce & Web Organization Macola: Inventory Manager Sure Source: Fulfillment Vendor Constant Contact: Email Provider Your Customers Site built in Drupal with SureSource cart plug-‐in, built by Method, no ability to maintain
databases holding individual pieces of informaPon about customers & orders, none communicate with each other • Each brand website is on a different plaXorm, none is very easy to maintain nor opPmize without reliance on mulPple outside vendors • Significant human intervenPon and effort is required to translate data from one source to the next, creaPng room for error and inefficiency • Disjointed customer communicaPons – no ability to segment based on new leads, exisPng customers, order histories, etc – blanket approach • AnalyPcs and performance data becomes almost incomprehensible— various KPI’s, metrics, reporPng methods—interprePng data becomes overwhelming, ‘best guess’ approach to translaPon
& Call Center) Central Authority: CRM, Knowledgebase & Agent Scripts Five9: Telephony Qlikview: Analytics Engine Executive Dashboards Marketing B to B & B to C (Will use Qlikview and Central Authority) Mobile Users Email Interface Macola ERP ShipRite : Fulfillment Vendor Call Center
Orders (Web & Call Center) Central Authority: CRM, Knowledgebase & Agent Scripts Five9: Telephony Qlikview: Analytics Engine Executive Dashboards Marketing B to B & B to C (Will use Qlikview and Central Authority) Mobile Users Email Interface Macola ERP ShipRite : Fulfillment Vendor Call Center …in a Good Way
Macola: ERP, Inventory Mgmt. ASP.NET StoreFront MailChimp: Email Service The Vision: Technology Enhances Collective Digital Presence… Qlikview: Master AnalyIcs Dashboard
control over creaPve direcPon may be affected in pursuit of a more “uniform” collecPve approach • Features & funcPonality for individual sites will be limited based on common site plaXorm • Timelines for individual site launches will be impeded based on a single vendor and mulPple sites going concurrently • Not all brands share the same business model or go to market strategy – is one web plaXorm soluPon right for all?
Media Social Media Print Media Print Media Social Media Site Promos & Maintenance Site Promos & landing pages Display Ads Display Ads Television Search Media Social Media Print Media Site promos & landing pages Display Ads MulPple AnalyPcs Reports MulPple AnalyPcs Reports MulPple AnalyPcs Reports
up significant effort on vendor management • Each vendor has different KPI’s, different reporPng—impressions, conversions, performance, ROI • Difficult to coordinate markePng messaging and promoPons – inconsistency and lack of customer segmentaPon • Difficult to ascertain which markePng efforts are working, with which demographic, thru which channel • Inefficient media buying and planning – guesswork, not leveraging economies of scale
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