sourcing 1995: Managed events pick up (led by organisation of large-scale social events) 2000: Emergence of a few ‘organised players’ (consolidation of mom-n-pop shops into partnerships and privately- held companies) 2005: Corporate events pick up pace leading to six years of high growth 2008: Increased importance of IP and formation of the first ‘event properties’ from within the live events community 2013: Corporate slowdown leading to churn, diversification and skill renewal 2015: Could see niche capability building, major consolidation, strategic partnership and revenue sharing leading to robust and sustainable growth.
Measurement Poor Topline (Profitability) Fair Scalability Good Spend on Innovation Moderate Clientele Sustainable Focus on cost reduction Good Focus on cost removal Poor Skill Building and Retention Poor Fragmentation High Growth High
the country; with live music festivals and programmes accounting for 55-60 of such events. So the live music events accounts for about 35% of the total IP events. Same TG: 1.5-2 million highly urban, SEC A+ and in the 15-35 age group Collaborative partnerships (Usually more than 5 partners on a service chain. Intellectual Property Events with a brand story are striving (Jaipur Lit Fest, NH7, Sunburn) Brand and Community building through experiential initiatives (Old Spice Mantastic Man, Maybelline 14 hour story). Niche Event Management (Huracan showcase, Mercedes GLA45 track day) New and smaller companies are coming up, thus increasing the fragmentation Multiple IP events with similar content are coming up
IP Events Conceiving and Creating a brand around a signature event: music, art, literature, fashion, business B2C, Sponsors and advertisers looking to connect with customers Experiential Marketing BTL activities for product launches and enhancing brand experience Brands in these sectors: FMCG, automobiles, Food, Technology, Healthcare, Movies MICE and Trade Shows Industry trade shows, conventions, exhibitions Companies, divisions and brands of companies, industry bodies and associations.
and it thrives on the ‘pocket money economy’. The major sources of revenue for an IP-event include: Sponsorship (about 25-30 percent) Gate Receipts and (about 60-70 percent) Broadcast Rights (about 5-10 percent) The Cost Side covers: Artist Management (50-60 percent) Venue Cost (15 percent) Marketing Cost (15 percent) Taxation (Varies from State to State)
Sunburn, Windsong, FLY Brand Story, Owned Properties, Repeated customers OML NH7 Weekender, Smash Up, Shake down, Dewarists, MTV Sound Trippin Wizcraft IIFA Awards, The Michael Jackson Concert , The Unforgettable Tour, GIMA Too focused towards mainstream bollywood events Cineyug Rockstars, Sonu Nigam Live in Concert, Now or Never live in Concert, Artist management DNA International bands and artists live concert, Campus Rock Idols, Rock N India Competition Domestic
Richard Gere, Denzel Washington, Catherine Zeta- Jones.. Music: Taylor Swift, Kanye West, Tom Petty. World’s largest artist management agency Make their money by taking a percentage of the money their clients are paid. CAA Clients. Films: Priyanka Chopra, Sandra Bullock,Gerard Butler. Music: Ludacris, John Mayer, Shakira. Sports: David Beckham, Cristiano Ronaldo etc. World’s leading talent and sports agency. Clients who work in film, music, television, theatre, sports, and literature, and the firm's client list reads like a who's who of A-list star. Make their money by taking a percentage of the money their clients are paid. Live-nation Has handled events for Microsoft, Pfizer, Red bull, Exxon Mobil, Coca Cola Jack of all trades. Right from red carpet premiers to Prom and homecoming. They own their own venues - With over 41 club and theatre venues across the United States. Does not specialize in one category. IMG Chinese Basketball association, IPL cricket League, Rugby World Cup, Beijing Olympics Sports, Fashion and lifestyle. Majorly into Sports Competiton International
of Tier 2 and Tier 3 cities and they are getting their own IPs Higher spending on Rural BTL Investment in IPs as long term investment as they have shown a growth in ROI and profitability Community building based on brand, experience and content Setting up of permanent venues Globalisation of events Digitisation to play a key role in impacting the industry: e-ticketing, live streaming, promotions on social media, engaging users through Tweets and Vlogs
between artist management and event management Lack of proper infrastructure: Operational inefficiency, Venues (location issues), Logistics, Lack of Plug-n-Play systems, Adequate crowd control, security of performers High Employee costs due to high attrition rate Lack of skilled professionals Regulatory delays (licenses, permissions)
1.5-2 Million Per Metro Our target consumers are music lovers across genres, falling between the age group of 15-25 years. These people are young jobbers and come from upper middle class families, they have some amount of disposable income which they like to spend on going out with friends and family. They unwind on weekends by visiting eateries and clubs, and are up to date with events of their interest happening around the city. They are constantly glued to their second screens and spend a substantial amount of time on the internet on social media sites as well as chat applications. Refer to table 2.0 for details about the target market.
domestic as well as international artists The artists vary in popularity from budding local artists to internationally renowed artists as we have a variety of platforms to service the varied spectrum of needs We guarantee our artists a fixed number of performances as well as full venues to showcase their talent
are our sponsors and advertisers We can offer them targeted reach to their ideal consumers because of our customer relationship management system We have a well built database across cities, segmenting our audience by age, type and even taste in music We know what kind of audience is going to be at any one of our venues on a given day. This kind of information opens a plethothora of opportunities to potentital advertisers and sponsors
stage for India’s largest promoter of live entertainment The firm will operate over 30 venues in the metros of India by 2025 We will see over 500,000 people attend some 12,000 In: Play events by 2020 In addition, in: Play will own a stake in artists' music, including albums, tours, and merchandise Vision| Stand-alone end-to-end music based artist and event Management Company, the leader in Asia
entertainment and build long lasting relationships with fans, venues, artists and advertisers to sell more tickets and grow our revenue, earnings and cash flow. Create National Concert Platform Grow long term Sponsorship and Advertising Align Artist Management and Event Management
talent acquisition based on TG Year long deals with established artists with guaranteed returns CRM for artists, sponsors and venues Affiliations given prime importance which are – city affiliations with promoters and event managers Getting in touch with international agencies for international stars’ touring patterns and timings
and is dependent on our ability to secure popular artists and other live music events, and we and our ticketing clients may be unable to anticipate or respond to changes in consumer preferences, which may result in decreased demand for our services. Our success depends, in significant part, on entertainment, sporting and leisure events and economic and other factors adversely affecting such events could have a material adverse effect on our business, financial condition and results of operations Our success depends, in significant part, on entertainment, sporting and leisure events and economic and other factors adversely affecting such events could have a material adverse effect on our business, financial condition and results of operations Poor weather adversely affects attendance at our live music events, which could negatively impact our financial performance from period to period We may be adversely affected by the occurrence of extraordinary events, such as terrorist attacks In India there already exists well established Intellectual properties to compete with like NH7 & Sunburn. There is no guarantee of support from sponsors and advertisers for our smaller artists. In procuring international artists for events there could be unprecedented legal issues.
Management Career Management Artist Affiliation Management PEOPLE Artist Manager Scouts International Agency Manager AFFLIATIONS International Artist Agencies International Touring Agencies Domestic Artist Agencies 3rd Party Events & Venues Departments Artist Management
Business Development Creative Department Media Buying Marketing Team AFFLIATIONS Ticketing Partners Sponsors Advertisers Marketing Agency Departments Marketing & Sales
Management Long Term Management Contracts Property Management Large Event Development Long Term Sponsor contracts Real Estate Ownership of venues Small to medium in metros like Boiler Room and Tuning Fork
Term domestic management contracts Highly developed relationships with international artists based on contracts with CAA, WME, etc. Property Development Large Events |Long term sponsors | Small events with rolling contracts | Local Touring Agency Real Estate Ownership of large and small venues – Live-nation Government Deals Small Venues – Boiler Room, Tuning Fork
artists Get them local gigs Y2 Establish IP for small scale events Push established talent Y3 Develop fans around established IP Establish medium scale event IPs with international artists Y4 Develop fans for small and medium scale IPs | Investment in real estate for owned venues Y5 IPs for owned venues
Fans | CRM system of fans for efficient marketing Distribution Network | Network of ticketing vendors and venues Sponsors | Long term associations Employees | Passionate & Highly Driven
new music. A small rented venue in every city, turns into the most happening place when you have a new local artist performing each time. Loud music, chilled beer, appetizing starters, Portal 9 is the place to hit on the weekend. Capacity: 300 pax Venue: small indoor event Frequency: 1 nights a week |Saturday
mid sized event every month. We showcase the best ar<sts around the world to a community of dedicated music fans. Capacity: 1000-3500 Venue: Mid-sized outdoor event Frequency: Monthly
to watch out for. A large gathering of over 5000 fans, coming together to celebrate their favorite artists. A packed venue with blood pumping music, the MIJM is not for the faint at heart. Capacity: 5000+ Venue: Large outdoor event Frequency: Twice a year
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