different chores Between 8 and 9pm • They start watching TV (Some families go out on the weekends. Younger people mostly go out on one day) • Primetime shows start at 8pm and are watched by whoever is in control. Mom - Drama series, Dad - News and the Kid - Sports or Cartoons. • This is where second screens are used the most (Mobile, Second TV, laptop etc.) Between 9 and 10pm • Frustration brews in the family leading to complete inactivity of members not in control or disintegration of these members • The times that this does not happen is when there are shows which can engage the whole family (Comedy nights with Kapil, Brain Games) THINK | A DAY IN THE LIFE OF A TV REMOTE
Semi Urban – Hindi dubbed Psychographics Innovative & Creative Eager to learn Want more from their television experience than just entertainment Consider time watching infotainment an investment in themselves Audience Primary | 13 – 25 Years Secondary | 31 – 45 Years
and people with different skill sets to solve problems through innovation | Jugaad “ THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF...
IN HUMANITY, WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION. WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY PROBLEMS IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS
invention of fire through rubbing two stones. You may say it was an invention but the fineprint is that it was a Jugaad indeed. Today we have 100 ways of making fire but rubbing two stones still remains the Jugaad that changed history Seeing things from a different perspective Its about finding innovative solutions that are sustainable in the longer run.So the show aims to capture that emotion of wanting to create something new in an innovative manner.
at showcasing the power of innovation, and how it can transform lives for the better Style Game/Reality Show | Infotainment/Documentary style Theme Problems are solved by the invited set of participants by forming two teams under the leadership of their respective captains. Language Primary – Hindi Secondary - English Duration Each episode – 48 minutes Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM) Number of episodes 16 episodes per season 8 weeks
Provided guidance by experts if needed Drafting and preparation - Provided required resources by us | Expert opinions taken after drafting a solution Sponsored sheds for tools and resources
A mini documentary showing how the solution can make the lives of the people better Both the ideas are uploaded on the internet for public opinion and tweaks that can be used in other places
most credible channel with similar programming during primetime NGC is the #1 Infotainment channel in India and has the highest digital reach Current programming tone supports innovation and creativity Launch Show- 10 PM Friday & Saturday Re Run – Twice a week – 6 PM
x 8 shoots 1,200,000 Teams and Captains 180,000 x 8 shoots 1,440,000 Travel + Lodging (Avg.) (50 x 3000) + (50 x 2000) x 8 shoots 2,000,000 4,640,000 Details INR INR Pre Production (Location, Permissions, Research) 30,000 Production (People) DOP 4 + 1 50,000 x 8 400,000 Director 50,000 x 8 400,000 AD x 10,000 x 2 x 8 shoots 160,000 Sound Engineer + Assistant 20,000 x 8 160,000 Writer x 10,000 x 8 80,000 Stylist x 20,000 x 8 160,000 Music x 15,000 x 8 120,000 Production Manager x 2 x 10,000 x 8 160,000 1,670,000 THINK | COSTING
x 4 x 10,000 x 8 320,000 Secondary Camera x 5 x 2,000 x 8 80,000 Lights x 35,000 (AVG.) x 8 280,000 Audio 10,000 x 8 80,000 Camera Equipment 30,000 x 8 240,000 Misc. (Genset, Bags, Make Up, Attendants, Vanity etc.) 100,000 x 8 800,000 1,800,000 Details INR INR Post Production Editor + FCP x 5 days x 7,000 x 8 edits 270,000 Animation 10,000 x 8 80,000 Packaging/ VFX 10,000 x 8 80,000 430,000 TOTAL PRODUCTION COST INR 8,620,000 THINK | COSTING
x INR 50,000 x 5 cities x 2 Promotions 500,000 Merchandise and Freebie Manufacturing (5,000 units) 200,000 Digital + Social Media Retainer 50,000 x 12 600,000 Ad Agency Retainer 50,000 x 12 600,000 Misc. 300,000 3,200,000 THINK | PROMOTION COSTING
x INR 10,000 ((Avg. premium cost) 500,000 x 16 episodes 8,000,000 50 x INR 1000 (Avg. re-run cost) 50,000 x 32 episodes 1,600,000 Sponsorship Title x 1 3,000,000 Associate x 2 2,000,000 5,000,000 Partners Applicable as per cost Product Placement INR 50,000 x 5 250,000 x 16 episodes 4,000,000 Digital 50,000 views x INR .5 25,000 x 16 episodes 400,000 Merchandise INR 500 x 2000 1,000,000 IPR and International Sales Applicable as per demand Total Revenue 20,000,000 THINK | REVENUE STREAMS
all touch points." It will be intended at creating an ecosystem of content and conversation around our show to create a buzz on the right media vehicles. We all see a wide array of wrong doings and issues that concern us but we often refrain from voicing our opinion about them. We tend to keep them in our sub-conscious and keep on brooding over them internally. Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out your feelings. The issues can be something as small as your maid not coming on time to something as big as hating the fact that your tax money is going into the pockets of corrupt politicians. What this would do is create a positive vibe around the campaign and in the sub- consciousness of the masses being a part of the campaign or the ones who just watched it.
run parallel to the “Shoutoutloud” campaign. It will revolve around thinking about solutions of the issues of the common man. It’s about being change you want to see and “Think Change” will be aimed squarely at that. The campaign will act as a platform for initiating movements and campaigns by the people themsleves directed towards a change. The underlying catalyst behind the campaign is the fact that many small things put together can bring a change. Everything else will follow suite. So we’d be following up with the issues that we get to hear about in the “Shoutoutloud” campaign and work towards bringing about a change for greater good.
• Moments from the show are advertised in 10/5 second cuts on NGC Activation/Events • The Think Change Campaign • Offline events where the designs of the show find their way into actual world and their functionality is explored • Shout Out Loud Campaign • We’d be setting up our “Shoutoutloud” zones at places with high foot falls in Tier 1 and 2 cities. • People will be encouraged to come out on the speaker and shout out their problems. Freebies • Stationary • T Shirts • Key Chains
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