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La situation du web en 2012
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Michel Vermeulen
January 16, 2014
Business
1
49
La situation du web en 2012
Michel Vermeulen
January 16, 2014
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Transcript
Webmarketing 2012
[email protected]
© Michel Vermeulen 1
© Michel Vermeulen http://goo.gl/3gY0Z 2
© Michel Vermeulen OBJECTIFS DU MODULE 3 © Michel Vermeulen
2012
© Michel Vermeulen C’EST QUOI, LE WEB ? © Michel
Vermeulen 2012 4
© Michel Vermeulen DU GLOBAL 205m d’e-acheteurs en Europe en
2015 572M$ de C.A. en 2012 (global) 5 © Michel Vermeulen 2012
© Michel Vermeulen 6
© Michel Vermeulen AU LOCAL SoLoMo Multi-Canal M-Commerce ! !
Google Adresses Foursquare Google Shopping 7
© Michel Vermeulen 1 transaction / 15 secondes +300% entre
2010 et 2011 16.5M$ 2012 VS 48M$ 2015 (USA) ! 2% des ventes en ligne (France) Panier moyen < 25% 8 ET LE M-COMMERCE ?
© Michel Vermeulen Culture Paiement Courant Equipement Technologie Tourisme 9
49% 33% 21% 18% 17% 16%
© Michel Vermeulen ET LE WEB 2.0 ? 10
© Michel Vermeulen 11 ! ! ! WEB 2.0 SEEMS
TO BE LIKE PINK FLOYD LYRICS: IT CAN MEAN DIFFERENT THINGS TO DIFFERENT PEOPLE, DEPENDING UPON YOUR STATE OF MIND. ! ! !
© Michel Vermeulen WEB 2.0 Cocréation Socialisation / Individualisation Cloud
Rich UI / UX 12
© Michel Vermeulen COCRÉATION DE VALEUR Crowd-Sourcing, Crowd-Funding, UGC 13
© Michel Vermeulen SOCIALISATION / INDIVIDUALISATION Facebook Twitter Amazon Ciao
14
© Michel Vermeulen CLOUD COMPUTING Google Drive iCloud Dropbox 15
© Michel Vermeulen RICH UI Ajax / JS Responsive Design
16
© Michel Vermeulen BUSINESS MODELS & WEB 2.0 Freemium Affiliation
Abonnement Publicité ... 17
© Michel Vermeulen EXTERNALITÉS DE RÉSEAU Directes Croisées Indirectes 18
© Michel Vermeulen QU’EST-CE QUE LE WEBMARKETING ? 19
© Michel Vermeulen 20
© Michel Vermeulen EN 1 LETTRE... Capter Convertir Capitaliser 21
© Michel Vermeulen EN 1 LETTRE... Capter SEO, SEM, SMO,
eRP, Email Marketing Convertir Ergonomie Web, WebDesign, Copywriting, Marketing Produit Capitaliser CRM, Email Marketing, Customer Care, ReMarketing 22
© Michel Vermeulen QUI FAIT QUOI ? Chef de projet
Directeur technique Développeur Intégrateur WebDesigner Chargé de SEO Community Manager ... 23