Localisation Workshop - TAMLO

Transcript

1. Localisation Workshop for better understanding of the Japanese market

2. Language Culture Market Localisation The three essentials of localisation are

   language, culture and market knowledge, which will be presented in an interactive online setting. Localisation

3. Framework Length Attendees Place 2H - 2.5H (including break time)

   CLIENT: Team members of concern （Marketing, Sales, local members, etc.） TAMLO: Facilitator and Bilingual Member 5 - 8 people in total is ideal. Online video: Zoom Online white board: Miro In this workshop, the attendees will learn the foundations of localisation for the Japanese market and gain a better understanding of the Japanese language, culture and market.

4. Japan has a low proficiency of English in the world

   Japanese consumers behave differently to those in the west and even within Asia Japanese preferences for consumer goods in terms of design, quality and quantity differ from western countries Applying cultural and language differences to product design and marketing strategy are essential for success We will find out “why” through the workshop Background

5. Topics Below are topics we will discuss and a sample

   timetable. Basic knowledge of the Japanese language structure Cultural differences in content TAMLO localisation method for content marketing Transcreation in Japanese Comparison of websites between Japan and the UK/US 1st half : 75 mins Knowledge of target industry in Japan (consumers and competitors) SEO in Japan (share, users and tips) Social media in Japan (share, users and tips) Q&A / Wrap up Break time : 15 mins 2nd half : 60 mins

6. Outcomes A PDF summary report as well as all workshop

   documents (20-30 slides in total) will be shared with the attendees after the workshop.

7. Product design Retail selection Pricing World-renowned British smoothy brand, Innocent,

   launched their business in japan in 2019. However, they gave up on the Japanese market in 2021. Why? TAMLO’s take *We will explain the details in the workshop. Case Study 1

8. You can find Nestle’s KitKat at every supermarket and convenience

   store in Japan. How did they get so popular in the Japanese market? Limited-edition, seasonal flavours Well-localised copywriting: Kitto Katsu (surely-win) Innovative campaigns: KitKat mail TAMLO’s take *We will explain the details in the workshop. Case Study 2

9. ABOUT US

10. TAMLO is a Japanese content marketing agency based in Tokyo

    and London. We help international companies localise for the Japanese market and vice versa. We are a member of one of the biggest independent digital marketing agencies in Japan, TAM.

11. Expert knowledge of digital marketing and content creation methods Bilingual

    Japanese market specialists Offices in London and Tokyo Our USP
12. None