Upgrade to Pro — share decks privately, control downloads, hide ads and more …

サバイブするUXデザイン組織の作り方

 サバイブするUXデザイン組織の作り方

Efe3b32c678d6071ea1f06478fd2156b?s=128

Noriaki Kawanishi

February 12, 2021
Tweet

Transcript

  1. αόΠϒ͢Δ UXσβΠϯ૊৫ͷ࡞Γํ

  2. - DMM VPoE Office, %FTJHO-FBE - Design Strategy, UI /

    UX Des & Dev - ΞδϟΠϧίʔν ೝఆPO / SM - ౦ژ ! ੴ઒Ͱଟڌ఺ۈ຿ Տ੢ ل໌ / ߹ಉձࣾDMM.com @norinity1103
  3. None
  4. None
  5. 40Ҏ্ͷଟ༷ͳαʔϏεΛల։

  6. ࣄۀల։ΛςΫϊϩδʔͱσβΠϯͰυϥΠϒͤ͞Δ

  7. ࣄۀࢧԉͱνʔϜઃܭˡˠԣஅతͳφϨοδ఻ൖɾϝϯόʔڭҭɾ࠾༻ 3% ࠾༻ɾڭҭ 84σβΠϯ ࣄۀઃܭɾάϩʔε ελʔτΞοϓ։ൃࢧԉ ϓϩμΫτσβΠϯ ݚमઃܭ ڭࡐઃܭ ࣄۀ෦

    1E. 1E. 101. %FT %FT &. &.
  8. 69ઓུΛࢧԉʁ ։ൃཁ݅ͷՄࢹԽɺ਺஋తͳඥ෇͚ɺఆੑఆྔௐࠪɺਓࡐ࠾༻ ΧελϚʔδϟʔχʔϚοϓɺ՝୊ͷࡉ෼Խ ΦϯϥΠϯϑΝγϦςʔγϣϯɺϞϒϓϩτλΠϐϯάʹΑΔ υΩϡϝϯςʔγϣϯϏδϡΞϥΠθʔγϣϯΞʔΩςΫτ ϓϩτλΠϐϯάεΩϧɺυΩϡϝϯςʔγϣϯεΩϧͳͲٕज़తαϙʔτ 10ͷҙࢥܾఆͷαϙʔτ ϓϩμΫτ։ൃࢧԉ ϝϯόʔڭҭɾࣗ૸Խͷࢧԉ

  9. ԣஅతࢧԉͷϝϦοτ ૊৫ɾνʔϜ୯ମͰ͸ղܾͰ͖ͳ͍՝୊ʹ΋ ԣஅతͳ஌ݟͰΞϓϩʔνͰ͖Δ ʮୈͷଘࡏʯͷνʔϜϝϯόʔݸʑʹదͨ͠ڭҭα ϙʔτ͕Ͱ͖Δ "UUSBDUJWFͳνʔϜϝϯόʔΛࢧԉ͢Δ ˞҉໧తʹൃݴྗ͕ੜ·ΕΔ10΍ܾࡁऀͱ։ൃऀνʔϜͷର࿩ߏ଄Λ࠷దԽ

  10. ԣஅతࢧԉσϝϦοτ ظؒతͳࣗ૸Խܭը͕ͳ͍ͱଐਓੑͷմʹͳΔ ྫ֎Λআ͍ͯৗʹ)VNCMFʢݠڏʣͰͳ͚Ε͹ͳΒͳ͍ ࢧԉ໨ඪ΍ࢦඪͷ໌֬Խ͕Ͱ͖ͳ͍ͱ ୯ͳΔίϯαϧ΍֎༷ͱͯ͠ѻΘΕͯ͠·͏ ˞δϣϒͷ໌֬Խͱ࠾༻ɾҭ੒ܭը͸ηοτ

  11. 69σβΠϯߦҝͷ୤ଐਓԽνʔϜͷࣗ૸Խ

  12. εΫϥϜΨΠυˠʹΈΔ܏޲ εΫϥϜΠϕϯτ͕ܗࣜతɺّࣜతʹͳ͍ͬͯΔ ϓϩμΫτΦʔφʔWT։ൃνʔϜͷߏਤʹ͍ؕͬͯΔ 4.͕εΫϥϜܯ࡯΋͘͠͸ࡶ༻܎ʹͳ͍ͬͯΔ ˞ίɾϦʔμʔγοϓ ໾ׂ؅ཧͷม׵Λͤ͠ΊΔ͜ͱ͸ɺاۀͷਓؒతଆ໘ʹ͓͍ͯɺେมॏཁͳ͜ͱ Ͱ͋Δͱ͞ΕΔ͜ͱ͸ɺαʔόϯτϦʔμʔγοϓΛؚΊɺݴ͏Λ଴ͨͳ͍ɻ

  13. ૊৫Λߏ੒͢Δ໾ׂͱͯ͠ͷ69σβΠϯʢߦҝਓʣΛఏى͢Δ IUUQTRVJQQFSIBUFOBCMPHDPNFOUSZTLJMMNBQ εΩϧϚοϓʹΑΔνʔϜͷ໾ׂͷݟ͑ΔԽ

  14. l69σβΠϯߦҝͷҙٛzΛશମ෦෼ʢγεςϜʣʹରͯ͠ಇ͖͔͚Δ IUUQTDSFBUJWFHPPEDPNCMPHMPTJOHGBJUIJOVYIUNM

  15. ෦෼΁ͷΞϓϩʔν ݸਓͷ՝୊ҙ͔ࣝΒओମੑ΁

  16. શࣾతʹϦϞʔτϫʔΫɾϑϦʔΞυϨεԽΛ࣮ࢪத

  17. DMM ϑϧϦϞʔτԽͰͷۀ຿΁ͷӨڹ౓ ࢧো͕͋ͬͨͱճ౴ͨ͠ํͷཧ༝ͱͯ͠͸ۈ຿؀ڥ໘͕େ൒ ϦϞʔτϫʔΫͷͨΊͷࢧڅ੍౓

  18. ίϩφରॲϑΣʔζ͓͚Δݸਓͷ՝୊ҙࣝ ૊৫΍ݸਓͷదԠϑΣʔζͰ ༏ઌ͢Δ՝୊͕มΘͬͯ͘Δ γεςϜ΍؀ڥΛΛ੔͑Δ͜ͱͰ ղܾͰ͖Δ૊৫త՝୊ ݸਓΛऔΓר͘؀ڥ͕༝དྷͷ த௕ظతͳ՝୊ ݸਓͷश׳΍Ұछͷ׳ΕΛ൐͏ ܧଓతͳ՝୊

  19. ૊৫͕ݸͷֶशΛอূͮ͠Β͍࣌୅ͷΩϟϦΞσβΠϯ εςʔΫϗϧμʔ͔Βͷ ධՁɾݟ͑ํ Ϛʔέοτ / ࣾձ͔Βͷ ධՁ ɾݟ͑ํ νʔϜ૊৫͔Βͷ ධՁɾݟ͑ํ

    Basic skill Core skill Unique skill Ձ஋؍ ݸੑ 1.2૚ͷج൫্͕͋ͬͨͰͷ ࠶ݱੑ͕೉͍͠ೳྗɾ୎ӽੑ ಛఆͷυϝΠϯʹґଘ͠ͳ͍ ΫϩεϓϥοτϑΥʔϜͳTLJMM ಛఆͷίϛϡχςΟʔͳͲͷධՁ ಛఆͷܭը΍ࣄۀʹԠͨ͡ ໨తΛ਱ߦ͢ΔͨΊͷೳྗ
  20. ؀ڥมԽʹద༻Ͱ͖Δ ೳྗɾࢥߟΛ਎ʹ͚ͭΔ

  21. 69σβΠϯͷڞۀΛ௨ͯ͠ίϯϐςϯγʔΛ਎ʹண͚ͯ΋Β͏

  22. ϝϯόʔΩϟϦΞຬ଍౓ͷ޲্ΛՊֶͯ͠બ୒ࢶΛ૿΍͢ Will Will Can Can Must Must ΍Γ͍ͨ͜ͱ ΍Γ͍ͨ͜ͱ Ͱ͖Δ͜ͱ

    Ͱ͖Δ͜ͱ ͢΂͖͜ͱ ͢΂͖͜ͱ Sustainability value
  23. ϞϒϓϩτλΠϐϯά — ΦϯϥΠϯ࣌୅ͷ࣮ફతͳ0+5Š

  24. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ

  25. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯ͠ઃܭʹूத͢Δ

  26. ඇσδλϧσβΠφʔͰ΋ͦΕͳΓͷݕূ͕͸͡ΊΒΕΔ

  27. ෳࡶੜͷߴ͍ઃܭ΄Ͳྑ͍

  28. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ

  29. Ξ΢τϓοτΛհͨ͠νʔϜͷର࿩Λଅ͢

  30. ϑϨʔϜϫʔΫ͸खஈ͕ͩࢹ఺ͱܦݧ͕ڞ༗Ͱ͖Δֶशͷνϟϯε

  31. ඇಉظֶशͷਪਐɿϓϩηεΛڭࡐͱͯ͠ΞʔΧΠϒԽ

  32. શମ΁ͷΞϓϩʔν த௕ظతͳจԽਁಁ

  33. ݚम΍ڭҭγεςϜͱͯ͠૊ΈࠐΈόϦϡʔΛ΋ͨͤΔ

  34. ੒ՌΛֶश੒ՌΛʹͯ͠௕ظతͳจԽܧঝΛ໨ࢦ͢

  35. ϨΰνʔϜϏϧσΟϯάWS — ϓϩδΣΫτσβΠϯͱ૊৫ઃܭΛମܥతʹֶͿ — CASE1

  36. ֗ΛαʔϏεʹ໛͠ࢪઃΛػೳͱͯ͠ԋश

  37. None
  38. ෳ਺ͷ໾ׂͷମݧͱνʔϜͰ૑Δϓϩηεͷ࣮ફ

  39. ؾ͔ͮ͵͏ͪʹϞμϯͳ։ൃϓϩηεͱϚΠϯυʹ৮ΕΔ

  40. MiroͳͲϗϫΠτϘʔυπʔϧΛ׆༻ͨ͠࠶ݱ

  41. αʔϏεൃҊɾιϦϡʔγϣϯݚम — ΦϯϥΠϯϋοΧιϯܗࣜͷࢥߟֶश— CASE2

  42. σβΠϯࢥߟͱγεςϜࢥߟΛ૊Έ߹ΘͤͨମܥతͳWS

  43. γφϦΦϘʔσΟϯάɿϢʔβʔମݧͷ࣌ܥྻΛද͢ՄࢹԽදݱ

  44. ϓϩτλΠϐϯάΛ௨ͯ͠઴ਐతͳσβΠϯධՁΛֶͿ

  45. αʔϏε΍νʔϜͱͯ͠ͷػೳͷ࠶ݱੑʢύλʔϯͷநग़ʣ

  46. ୭΋͕ཧղͰ͖Δ ୭΋͕ධՁͰ͖Δ ݴޠԽ ≦ ߏ଄Խ ڞ௨ݴޠͮ͘Γ ։ൃʹؔΘΔશͯͷϝϯόʔͷΨΠυϥΠϯ

  47. ૊৫ͷ੒௕ͱαʔϏεͷ੒௕͸ൺྫؔ܎ʢTDBMBCJMJUZʣ Management Cost All Self-propelled Operation cost Running cost Customer

    Success Keep and Grow Communication Cost Learning cost Unit cost / Work Force Design cost Advance investment
  48. @norinity1103 Thank you for your attention