サバイブするUXデザイン組織の作り方

Transcript

1. αόΠϒ͢Δ UXσβΠϯ૊৫ͷ࡞Γํ
2. - DMM VPoE Office, %FTJHO
   -FBE - Design Strategy, UI / UX Des & Dev - ΞδϟΠϧίʔν ೝఆPO / SM - ౦ژ ! ੴ઒Ͱଟڌ఺ۈ຿ Տ੢ ل໌ / ߹ಉձࣾDMM.com @norinity1103
5. 40Ҏ্ͷଟ༷ͳαʔϏεΛల։
6. ࣄۀల։ΛςΫϊϩδʔͱσβΠϯͰυϥΠϒͤ͞Δ
7. ࣄۀࢧԉͱνʔϜઃܭˡˠԣஅతͳφϨοδ఻ൖɾϝϯόʔڭҭɾ࠾༻ 3% ࠾༻ɾڭҭ 84σβΠϯ ࣄۀઃܭɾάϩʔε ελʔτΞοϓ։ൃࢧԉ ϓϩμΫτσβΠϯ ݚमઃܭ ڭࡐઃܭ ࣄۀ෦ 1E. 1E. 101. %FT %FT &. &.
8. 69ઓུΛࢧԉʁ
   ։ൃཁ݅ͷՄࢹԽɺ਺஋తͳඥ෇͚ɺఆੑఆྔௐࠪɺਓࡐ࠾༻ ΧελϚʔδϟʔχʔϚοϓɺ՝୊ͷࡉ෼Խ ΦϯϥΠϯϑΝγϦςʔγϣϯɺϞϒϓϩτλΠϐϯάʹΑΔ υΩϡϝϯςʔγϣϯ
   
   ϏδϡΞϥΠθʔγϣϯ
   
   ΞʔΩςΫτ ϓϩτλΠϐϯάεΩϧɺυΩϡϝϯςʔγϣϯεΩϧͳͲٕज़తαϙʔτ 10ͷҙࢥܾఆͷαϙʔτ ϓϩμΫτ։ൃࢧԉ ϝϯόʔڭҭɾࣗ૸Խͷࢧԉ
9. ԣஅతࢧԉͷϝϦοτ ૊৫ɾνʔϜ୯ମͰ͸ղܾͰ͖ͳ͍՝୊ʹ΋ ԣஅతͳ஌ݟͰΞϓϩʔνͰ͖Δ ʮୈͷଘࡏʯͷνʔϜϝϯόʔݸʑʹదͨ͠ڭҭα ϙʔτ͕Ͱ͖Δ "UUSBDUJWFͳνʔϜϝϯόʔΛࢧԉ͢Δ ˞҉໧తʹൃݴྗ͕ੜ·ΕΔ10΍ܾࡁऀͱ։ൃऀνʔϜͷର࿩ߏ଄Λ࠷దԽ
10. ԣஅతࢧԉσϝϦοτ ظؒతͳࣗ૸Խܭը͕ͳ͍ͱଐਓੑͷմʹͳΔ ྫ֎Λআ͍ͯৗʹ)VNCMFʢݠڏʣͰͳ͚Ε͹ͳΒͳ͍ ࢧԉ໨ඪ΍ࢦඪͷ໌֬Խ͕Ͱ͖ͳ͍ͱ ୯ͳΔίϯαϧ΍֎༷ͱͯ͠ѻΘΕͯ͠·͏ ˞δϣϒͷ໌֬Խͱ࠾༻ɾҭ੒ܭը͸ηοτ
11. 69σβΠϯߦҝͷ୤
    ଐਓԽ
    νʔϜͷࣗ૸Խ
12. εΫϥϜΨΠυˠʹΈΔ܏޲ 
    εΫϥϜΠϕϯτ͕ܗࣜతɺّࣜతʹͳ͍ͬͯΔ 
    ϓϩμΫτΦʔφʔ
    WT
    ։ൃνʔϜ
    ͷߏਤʹ͍ؕͬͯΔ 
    4.͕εΫϥϜܯ࡯΋͘͠͸ࡶ༻܎ʹͳ͍ͬͯΔ ˞ίɾϦʔμʔγοϓ ໾ׂ؅ཧͷม׵Λͤ͠ΊΔ͜ͱ͸ɺاۀͷਓؒతଆ໘ʹ͓͍ͯɺେมॏཁͳ͜ͱ Ͱ͋Δͱ͞ΕΔ͜ͱ͸ɺαʔόϯτϦʔμʔγοϓΛؚΊɺݴ͏Λ଴ͨͳ͍ɻ
13. ૊৫Λߏ੒͢Δ໾ׂͱͯ͠ͷ69σβΠϯʢߦҝਓʣΛఏى͢Δ IUUQTRVJQQFSIBUFOBCMPHDPNFOUSZTLJMMNBQ εΩϧϚοϓʹΑΔνʔϜͷ໾ׂͷݟ͑ΔԽ
14. l69σβΠϯߦҝͷҙٛzΛશମ෦෼ʢγεςϜʣʹରͯ͠ಇ͖͔͚Δ IUUQTDSFBUJWFHPPEDPNCMPHMPTJOHGBJUIJOVYIUNM
15. ෦෼΁ͷΞϓϩʔν ݸਓͷ՝୊ҙ͔ࣝΒओମੑ΁
16. શࣾతʹϦϞʔτϫʔΫɾϑϦʔΞυϨεԽΛ࣮ࢪத
17. DMM ϑϧϦϞʔτԽͰͷۀ຿΁ͷӨڹ౓ ࢧো͕͋ͬͨͱճ౴ͨ͠ํͷཧ༝ͱͯ͠͸ۈ຿؀ڥ໘͕େ൒ ϦϞʔτϫʔΫͷͨΊͷࢧڅ੍౓
18. ίϩφରॲϑΣʔζ͓͚Δݸਓͷ՝୊ҙࣝ ૊৫΍ݸਓͷదԠϑΣʔζͰ ༏ઌ͢Δ՝୊͕มΘͬͯ͘Δ γεςϜ΍؀ڥΛΛ੔͑Δ͜ͱͰ ղܾͰ͖Δ૊৫త՝୊ ݸਓΛऔΓר͘؀ڥ͕༝དྷͷ த௕ظతͳ՝୊ ݸਓͷश׳΍Ұछͷ׳ΕΛ൐͏ ܧଓతͳ՝୊
19. ૊৫͕ݸͷֶशΛอূͮ͠Β͍࣌୅ͷΩϟϦΞσβΠϯ εςʔΫϗϧμʔ͔Βͷ ධՁɾݟ͑ํ Ϛʔέοτ / ࣾձ͔Βͷ ධՁ ɾݟ͑ํ νʔϜ૊৫͔Βͷ ධՁɾݟ͑ํ Basic skill Core skill Unique skill Ձ஋؍ ݸੑ 1.2૚ͷج൫্͕͋ͬͨͰͷ ࠶ݱੑ͕೉͍͠ೳྗɾ୎ӽੑ ಛఆͷυϝΠϯʹґଘ͠ͳ͍ ΫϩεϓϥοτϑΥʔϜͳTLJMM ಛఆͷίϛϡχςΟʔͳͲͷධՁ ಛఆͷܭը΍ࣄۀʹԠͨ͡ ໨తΛ਱ߦ͢ΔͨΊͷೳྗ
20. ؀ڥมԽʹద༻Ͱ͖Δ ೳྗɾࢥߟΛ਎ʹ͚ͭΔ
21. 69σβΠϯͷڞۀΛ௨ͯ͠ίϯϐςϯγʔΛ਎ʹண͚ͯ΋Β͏
22. ϝϯόʔΩϟϦΞຬ଍౓ͷ޲্ΛՊֶͯ͠બ୒ࢶΛ૿΍͢ Will Will Can Can Must Must ΍Γ͍ͨ͜ͱ ΍Γ͍ͨ͜ͱ Ͱ͖Δ͜ͱ Ͱ͖Δ͜ͱ ͢΂͖͜ͱ ͢΂͖͜ͱ Sustainability value
23. ϞϒϓϩτλΠϐϯά — ΦϯϥΠϯ࣌୅ͷ࣮ફతͳ0+5
    Š
24. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ
25. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯ͠ઃܭʹूத͢Δ
26. ඇσδλϧσβΠφʔͰ΋ͦΕͳΓͷݕূ͕͸͡ΊΒΕΔ
27. ෳࡶੜͷߴ͍ઃܭ΄Ͳྑ͍
28. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ
29. Ξ΢τϓοτΛհͨ͠νʔϜͷର࿩Λଅ͢
30. ϑϨʔϜϫʔΫ͸खஈ͕ͩࢹ఺ͱܦݧ͕ڞ༗Ͱ͖Δֶशͷνϟϯε
31. ඇಉظֶशͷਪਐɿϓϩηεΛڭࡐͱͯ͠ΞʔΧΠϒԽ
32. શମ΁ͷΞϓϩʔν த௕ظతͳจԽਁಁ
33. ݚम΍ڭҭγεςϜͱͯ͠૊ΈࠐΈόϦϡʔΛ΋ͨͤΔ
34. ੒ՌΛֶश੒ՌΛʹͯ͠௕ظతͳจԽܧঝΛ໨ࢦ͢
35. ϨΰνʔϜϏϧσΟϯάWS — ϓϩδΣΫτσβΠϯͱ૊৫ઃܭΛମܥతʹֶͿ — CASE1
36. ֗ΛαʔϏεʹ໛͠ࢪઃΛػೳͱͯ͠ԋश
38. ෳ਺ͷ໾ׂͷମݧͱνʔϜͰ૑Δϓϩηεͷ࣮ફ
39. ؾ͔ͮ͵͏ͪʹϞμϯͳ։ൃϓϩηεͱϚΠϯυʹ৮ΕΔ
40. MiroͳͲϗϫΠτϘʔυπʔϧΛ׆༻ͨ͠࠶ݱ
41. αʔϏεൃҊɾιϦϡʔγϣϯݚम — ΦϯϥΠϯϋοΧιϯܗࣜͷࢥߟֶश— CASE2
42. σβΠϯࢥߟͱγεςϜࢥߟΛ૊Έ߹ΘͤͨମܥతͳWS
43. γφϦΦϘʔσΟϯάɿϢʔβʔମݧͷ࣌ܥྻΛද͢ՄࢹԽදݱ
44. ϓϩτλΠϐϯάΛ௨ͯ͠઴ਐతͳσβΠϯධՁΛֶͿ
45. αʔϏε΍νʔϜͱͯ͠ͷػೳͷ࠶ݱੑʢύλʔϯͷநग़ʣ
46. ୭΋͕ཧղͰ͖Δ ୭΋͕ධՁͰ͖Δ ݴޠԽ ≦ ߏ଄Խ ڞ௨ݴޠͮ͘Γ ։ൃʹؔΘΔશͯͷϝϯόʔͷΨΠυϥΠϯ
47. ૊৫ͷ੒௕ͱαʔϏεͷ੒௕͸ൺྫؔ܎ʢTDBMBCJMJUZʣ Management Cost All Self-propelled Operation cost Running cost Customer Success Keep and Grow Communication Cost Learning cost Unit cost / Work Force Design cost Advance investment
48. @norinity1103 Thank you for your attention