サバイブするUXデザイン組織の作り方

Transcript

1. αόΠϒ͢Δ UXσβΠϯ૊৫ͷ࡞Γํ

2. - DMM VPoE Office, %FTJHO
   -FBE - Design Strategy, UI /

   UX Des & Dev - ΞδϟΠϧίʔν ೝఆPO / SM - ౦ژ ! ੴ઒Ͱଟڌ఺ۈ຿ Տ੢ ل໌ / ߹ಉձࣾDMM.com @norinity1103
3. None
4. None

5. 40Ҏ্ͷଟ༷ͳαʔϏεΛల։

6. ࣄۀల։ΛςΫϊϩδʔͱσβΠϯͰυϥΠϒͤ͞Δ

7. ࣄۀࢧԉͱνʔϜઃܭˡˠԣஅతͳφϨοδ఻ൖɾϝϯόʔڭҭɾ࠾༻ 3% ࠾༻ɾڭҭ 84σβΠϯ ࣄۀઃܭɾάϩʔε ελʔτΞοϓ։ൃࢧԉ ϓϩμΫτσβΠϯ ݚमઃܭ ڭࡐઃܭ ࣄۀ෦

   1E. 1E. 101. %FT %FT &. &.

8. 69ઓུΛࢧԉʁ
   ։ൃཁ݅ͷՄࢹԽɺ਺஋తͳඥ෇͚ɺఆੑఆྔௐࠪɺਓࡐ࠾༻ ΧελϚʔδϟʔχʔϚοϓɺ՝୊ͷࡉ෼Խ ΦϯϥΠϯϑΝγϦςʔγϣϯɺϞϒϓϩτλΠϐϯάʹΑΔ υΩϡϝϯςʔγϣϯ
   
   ϏδϡΞϥΠθʔγϣϯ
   
   ΞʔΩςΫτ ϓϩτλΠϐϯάεΩϧɺυΩϡϝϯςʔγϣϯεΩϧͳͲٕज़తαϙʔτ 10ͷҙࢥܾఆͷαϙʔτ ϓϩμΫτ։ൃࢧԉ ϝϯόʔڭҭɾࣗ૸Խͷࢧԉ

9. ԣஅతࢧԉͷϝϦοτ ૊৫ɾνʔϜ୯ମͰ͸ղܾͰ͖ͳ͍՝୊ʹ΋ ԣஅతͳ஌ݟͰΞϓϩʔνͰ͖Δ ʮୈͷଘࡏʯͷνʔϜϝϯόʔݸʑʹదͨ͠ڭҭα ϙʔτ͕Ͱ͖Δ "UUSBDUJWFͳνʔϜϝϯόʔΛࢧԉ͢Δ ˞҉໧తʹൃݴྗ͕ੜ·ΕΔ10΍ܾࡁऀͱ։ൃऀνʔϜͷର࿩ߏ଄Λ࠷దԽ

10. ԣஅతࢧԉσϝϦοτ ظؒతͳࣗ૸Խܭը͕ͳ͍ͱଐਓੑͷմʹͳΔ ྫ֎Λআ͍ͯৗʹ)VNCMFʢݠڏʣͰͳ͚Ε͹ͳΒͳ͍ ࢧԉ໨ඪ΍ࢦඪͷ໌֬Խ͕Ͱ͖ͳ͍ͱ ୯ͳΔίϯαϧ΍֎༷ͱͯ͠ѻΘΕͯ͠·͏ ˞δϣϒͷ໌֬Խͱ࠾༻ɾҭ੒ܭը͸ηοτ

11. 69σβΠϯߦҝͷ୤
    ଐਓԽ
    νʔϜͷࣗ૸Խ

12. εΫϥϜΨΠυˠʹΈΔ܏޲ 
    εΫϥϜΠϕϯτ͕ܗࣜతɺّࣜతʹͳ͍ͬͯΔ 
    ϓϩμΫτΦʔφʔ
    WT
    ։ൃνʔϜ
    ͷߏਤʹ͍ؕͬͯΔ 
    4.͕εΫϥϜܯ࡯΋͘͠͸ࡶ༻܎ʹͳ͍ͬͯΔ ˞ίɾϦʔμʔγοϓ ໾ׂ؅ཧͷม׵Λͤ͠ΊΔ͜ͱ͸ɺاۀͷਓؒతଆ໘ʹ͓͍ͯɺେมॏཁͳ͜ͱ Ͱ͋Δͱ͞ΕΔ͜ͱ͸ɺαʔόϯτϦʔμʔγοϓΛؚΊɺݴ͏Λ଴ͨͳ͍ɻ

13. ૊৫Λߏ੒͢Δ໾ׂͱͯ͠ͷ69σβΠϯʢߦҝਓʣΛఏى͢Δ IUUQTRVJQQFSIBUFOBCMPHDPNFOUSZTLJMMNBQ εΩϧϚοϓʹΑΔνʔϜͷ໾ׂͷݟ͑ΔԽ

14. l69σβΠϯߦҝͷҙٛzΛશମ෦෼ʢγεςϜʣʹରͯ͠ಇ͖͔͚Δ IUUQTDSFBUJWFHPPEDPNCMPHMPTJOHGBJUIJOVYIUNM

15. ෦෼΁ͷΞϓϩʔν ݸਓͷ՝୊ҙ͔ࣝΒओମੑ΁

16. શࣾతʹϦϞʔτϫʔΫɾϑϦʔΞυϨεԽΛ࣮ࢪத

17. DMM ϑϧϦϞʔτԽͰͷۀ຿΁ͷӨڹ౓ ࢧো͕͋ͬͨͱճ౴ͨ͠ํͷཧ༝ͱͯ͠͸ۈ຿؀ڥ໘͕େ൒ ϦϞʔτϫʔΫͷͨΊͷࢧڅ੍౓

18. ίϩφରॲϑΣʔζ͓͚Δݸਓͷ՝୊ҙࣝ ૊৫΍ݸਓͷదԠϑΣʔζͰ ༏ઌ͢Δ՝୊͕มΘͬͯ͘Δ γεςϜ΍؀ڥΛΛ੔͑Δ͜ͱͰ ղܾͰ͖Δ૊৫త՝୊ ݸਓΛऔΓר͘؀ڥ͕༝དྷͷ த௕ظతͳ՝୊ ݸਓͷश׳΍Ұछͷ׳ΕΛ൐͏ ܧଓతͳ՝୊

19. ૊৫͕ݸͷֶशΛอূͮ͠Β͍࣌୅ͷΩϟϦΞσβΠϯ εςʔΫϗϧμʔ͔Βͷ ධՁɾݟ͑ํ Ϛʔέοτ / ࣾձ͔Βͷ ධՁ ɾݟ͑ํ νʔϜ૊৫͔Βͷ ධՁɾݟ͑ํ

    Basic skill Core skill Unique skill Ձ஋؍ ݸੑ 1.2૚ͷج൫্͕͋ͬͨͰͷ ࠶ݱੑ͕೉͍͠ೳྗɾ୎ӽੑ ಛఆͷυϝΠϯʹґଘ͠ͳ͍ ΫϩεϓϥοτϑΥʔϜͳTLJMM ಛఆͷίϛϡχςΟʔͳͲͷධՁ ಛఆͷܭը΍ࣄۀʹԠͨ͡ ໨తΛ਱ߦ͢ΔͨΊͷೳྗ

20. ؀ڥมԽʹద༻Ͱ͖Δ ೳྗɾࢥߟΛ਎ʹ͚ͭΔ

21. 69σβΠϯͷڞۀΛ௨ͯ͠ίϯϐςϯγʔΛ਎ʹண͚ͯ΋Β͏

22. ϝϯόʔΩϟϦΞຬ଍౓ͷ޲্ΛՊֶͯ͠બ୒ࢶΛ૿΍͢ Will Will Can Can Must Must ΍Γ͍ͨ͜ͱ ΍Γ͍ͨ͜ͱ Ͱ͖Δ͜ͱ

    Ͱ͖Δ͜ͱ ͢΂͖͜ͱ ͢΂͖͜ͱ Sustainability value

23. ϞϒϓϩτλΠϐϯά — ΦϯϥΠϯ࣌୅ͷ࣮ફతͳ0+5
    Š

24. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ

25. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯ͠ઃܭʹूத͢Δ

26. ඇσδλϧσβΠφʔͰ΋ͦΕͳΓͷݕূ͕͸͡ΊΒΕΔ

27. ෳࡶੜͷߴ͍ઃܭ΄Ͳྑ͍

28. Figmaͷ׆༻ɿςϯϓϨʔτ6*Λ׆༻ͯٞ͠࿦ʹूத͢Δ

29. Ξ΢τϓοτΛհͨ͠νʔϜͷର࿩Λଅ͢

30. ϑϨʔϜϫʔΫ͸खஈ͕ͩࢹ఺ͱܦݧ͕ڞ༗Ͱ͖Δֶशͷνϟϯε

31. ඇಉظֶशͷਪਐɿϓϩηεΛڭࡐͱͯ͠ΞʔΧΠϒԽ

32. શମ΁ͷΞϓϩʔν த௕ظతͳจԽਁಁ

33. ݚम΍ڭҭγεςϜͱͯ͠૊ΈࠐΈόϦϡʔΛ΋ͨͤΔ

34. ੒ՌΛֶश੒ՌΛʹͯ͠௕ظతͳจԽܧঝΛ໨ࢦ͢

35. ϨΰνʔϜϏϧσΟϯάWS — ϓϩδΣΫτσβΠϯͱ૊৫ઃܭΛମܥతʹֶͿ — CASE1

36. ֗ΛαʔϏεʹ໛͠ࢪઃΛػೳͱͯ͠ԋश

37. None

38. ෳ਺ͷ໾ׂͷମݧͱνʔϜͰ૑Δϓϩηεͷ࣮ફ

39. ؾ͔ͮ͵͏ͪʹϞμϯͳ։ൃϓϩηεͱϚΠϯυʹ৮ΕΔ

40. MiroͳͲϗϫΠτϘʔυπʔϧΛ׆༻ͨ͠࠶ݱ

41. αʔϏεൃҊɾιϦϡʔγϣϯݚम — ΦϯϥΠϯϋοΧιϯܗࣜͷࢥߟֶश— CASE2

42. σβΠϯࢥߟͱγεςϜࢥߟΛ૊Έ߹ΘͤͨମܥతͳWS

43. γφϦΦϘʔσΟϯάɿϢʔβʔମݧͷ࣌ܥྻΛද͢ՄࢹԽදݱ

44. ϓϩτλΠϐϯάΛ௨ͯ͠઴ਐతͳσβΠϯධՁΛֶͿ

45. αʔϏε΍νʔϜͱͯ͠ͷػೳͷ࠶ݱੑʢύλʔϯͷநग़ʣ

46. ୭΋͕ཧղͰ͖Δ ୭΋͕ධՁͰ͖Δ ݴޠԽ ≦ ߏ଄Խ ڞ௨ݴޠͮ͘Γ ։ൃʹؔΘΔશͯͷϝϯόʔͷΨΠυϥΠϯ

47. ૊৫ͷ੒௕ͱαʔϏεͷ੒௕͸ൺྫؔ܎ʢTDBMBCJMJUZʣ Management Cost All Self-propelled Operation cost Running cost Customer

    Success Keep and Grow Communication Cost Learning cost Unit cost / Work Force Design cost Advance investment

48. @norinity1103 Thank you for your attention