Be Clear on Cancer Respiratory Campaign

Presentation by Cancer Research UK

Transcript

1. Be Clear on Cancer respiratory campaign July 2017
2. What we will cover 1. Overview of Be Clear on Cancer Campaign 2. Understanding the national & local picture 3. Signs and symptoms of lung cancer 4. Risk factors 5. Your role in raising awareness 6. Having confidence to start a conversation
3. INTRODUCTION
4. Driving improvement in cancer prevention and diagnosis WHO WE ARE WHAT WE DO
5. The team will provide ongoing support and resources to enable campaign activity HOW WE WORK WITH PHARMACIES Provide advice Provide advice Cancer data Cancer data Promoting messages Promoting messages Education sessions Education sessions How to raise awareness How to raise awareness Screening programmes Screening programmes Cancer awareness Cancer awareness
6.  A dedicated facilitator for pharmacies who will act as a single point of contact for early diagnosis issues  Joining up local cancer activities  Contribution to appraisal and personal development  Improves patients’ outcomes THE BENEFITS
7. CANCER CAMPAIGNS Ovarian cancer Ovarian cancer Oral cancer Oral cancer Skin cancer and prevention Skin cancer and prevention Smoking and lung cancer Smoking and lung cancer Prostate cancer Prostate cancer Bowel screening Bowel screening
8. What is the BCOC campaign?
9. .
10. Aim Improve earlier diagnosis of chronic obstructive pulmonary disease, heart disease and cancer. Key Message • Getting out of breath doing things you used to be able to do? Tell your doctor. • If you’ve had a cough for three weeks or more, tell your doctor.
11. Secondary messages: Finding lung disease, heart disease and cancer early makes them more treatable. Early diagnosis and treatment for lung disease can save lives. It can also improve the quality of life of people living with long term conditions, such as COPD. Don’t ignore symptoms or put off a trip to the doctor.
12. Why a Be Clear on Cancer campaign?
14. Lung Cancer Mortality Rate Smoking Related Deaths Rate
16. 89% of lung cancer cases can be prevented However…
17. What causes lung cancer? • Smoking (89%) • Exposure to second hand smoke • Exposure to radon gas • Chemicals and workplace risk (asbestos) • Air pollution • Previous lung disease
18. Smoking
19. Wednesday, July 26, 2017 View <Headers and Footers> to alter this text 19 There’s no such thing as a safe way to use tobacco. The serious damaging effects of smoking cannot be cancelled out by leading an otherwise healthy lifestyle. Stopping smoking reduces your risk of lung cancer compared to continuing to smoke. The best way to reduce your risk is to give up smoking completely. Passive smoking can also increases the risk of lung cancer
20. Signs & Symptoms
21. • Having a cough that won’t go away • A change in a cough you have had for a long time • Being short of breath • Blood in your phlegm • A lasting chest and/ or shoulder pain • Loss of appetite / weight • Unexplained tiredness • Persistent chest infections
22. How can I help?
23. I’ll be wasting doctors time I’ll get wrong for smoking I'm frightened it might be something serious If I ignore it then it will go away It’s just my copd It’s just old age
24. • Customers who are smokers • Those buying cough medicines regularly • Elderly customers who may have smoked in the past • Teenagers • Babies and children (could be exposed to second hand smoke) • All customers = signs and symptoms information? Target specific customers
25. By raising the subject you are prompting customers to think about their symptoms
26. How to engage customers • Consider the best position in the pharmacy to attract the most people’s attention • Good window displays can generate conversations • Placing information in pharmacy bags • Counter displays • Leaflets and posters are available from CRUK: http://publications.cancerresearchuk.org
27. • What do they know about their symptoms? • Are they taking them seriously? • Do they seem scared? • Keep it simple and stick to the facts • Encourage them to see their doctor & to write down all their symptoms • Reassure them that they won’t be wasting the Doctor’s time • It’s fine to say ‘I don’t know’ and signpost Remember: The aim is for the customer to decide to go and see their doctor about their symptoms. Starting a conversation…
28. • Ask – if the person smokes • Advise – if you get support from a trained stop smoking advisor you will be much more likely to succeed in stopping for good • Act – offer in-house support Very brief advice on stopping smoking
29. https://youtu.be/iEiNbwuMKLg
30. In your role you can… • Use the BCOC campaign materials to strike up a conversation • Talk to customers about symptoms and anything for them that isn't normal to get it checked out. • Offer customers leaflets etc • Raise awareness about the benefits of stopping smoking and signpost • Direct customers to the health champion to discuss lifestyle changes • Signpost to Active North Tyneside & NHS One You sites
31. Quick recap
32. For more information • Be Clear on Cancer website pages • Active North Tyneside • NHS One You website • Cancer Research UK – about cancer, signs and symptoms
33. THANK YOU SHARON SMITH HEALTH PROFESSIONAL ENGAGEMENT FACILITATOR MOBILE: 07919 392451 E-MAIL: SHARON.SMITH@CANCER.ORG.UK