Conversion optimisation strategies for business owners

A mindset shift from conversion rate optimisation to customer retention optimisation is what is required.

Transcript

1. Conversion optimisation strategies for business owners Femi Olajiga Growth Marketing Consultant https://speakerdeck.com/olajiga @femi-olajiga
2. History of Websites
3. Static and text-heavy websites
4. Conversion funnels
5. Website Traffic
6. Analytics tracking
7. A/B testing
8. Session replay tools
9. User Experience
10. Real-time Personalization
11. AI for CRO
12. Ethical Questions
13. CRO Problems
14. Experimentation Dogma
15. Overwhelming contradictory ”best practices”
16. Ways of Working
17. CRO Strategy
18. Shift in Motivation
19. Customer Retention Optimization
20. The How?
21. • SEO • Google Ads • Email • Brand • Content Deliver in-house CRO training across the following teams:
22. Head of Digital SEO & Content team Paid search team CRO team Before
23. Head of Digital SEO team Paid Search team Content team CRO After
24. Cross-functional optimisation workflow Blocker SEO, Google Ads, Brand, Compliance, Legal, UX, Customer Service Dependecies Seasonality End-to-end funnel trends?
25. Number of first-time buyers that became repeat customers
26. Report specifically on daily and weekly customer retention
27. Questions?
28. Customer experience? Driving customers through word-of- mouth? Where do I invest to have the most impact on:
29. Thank You
30. Femi Olajiga