Products are always designed and built to get users hooked. But how do you design products for a market with completely new users? Where these users that have not been catered to or designed and created for. How do you design a product that solves the user's itch from the first time they use it? So they can become returning users and not infuriated users. And how do you do all this while aiming to scale and address a new and large market? I used this talk to help us explore possible solutions.