Kidkin

Transcript

1. Parenting made easy kidkin.co
2. MARKETPLACE FOR KIDS ACTIVITIES Our ambition is to create an online booking platform for kids services
3. Available market* Extracurricular kids activities KIDKIN booking transactions 1.8Т ($30B) 590B ($10B) 88,5B ($1,5B) Serviceable market (Moscow and St. Petersburg) 15% market share by 2022 Education in Russia Enormous market opportunity *Source: Rosstat Market Model Moats Results
4. Our challenge is to computerize kids activities inventory Number of registered kids activity providers in the last 4 years providers of kids activities in total 20X 25 000 of classes digitised today 10% trends Market Model Moats Results
5. Kids online marketplaces concept is a sustainable business across key geographies USA russia Uk Australia, Singapore,UAE Proven concept Market Model Moats Results
6. Problem Kids activities providers Busy parents busy running their programs, often lacking marketing budgets and expertise for digital innovation spend countless hours finding, planning, coordinating kids activities and family time ? Market Model Moats Results
7. Two sided marketplace Our strategy is to grow the KIDKIN partners network and introduce it to our parents community Market Model Moats Results
8. Risk free Zero sign-up fees, easy to opt-out certain classes or end relationship Effective performance-based marketing Online exposure to the providers with mostly no web presence Simple technology Online analytics, bookings management and payouts Incremental revenue stream with 50% margin and monetization of unused classes capacity Why kids activities providers love Kidkin Market Model Moats Results
9. Why parents love Kidkin Affordability Unlimited classes for 20% less cost than one membership to one studio Convenience Online search and 1-click bookings process, no need to call to check schedule or availability Diversity Choice and flexibility of attending 1000+ amazing curated classes A new way for parents to organise kids activities and family time Market Model Moats Results
10. Education Applies to all kids-friendly activities Scalability advantage sport Beauty Events/ entertainment Nannies Tutors Camps Market Model Moats Results
11. Untapped opportunity in Russia to own market leadership Low competition today with few recent players in the space KIDKIN is the latest to enter the race and is 50x faster with acquiring partners First mover advantage Market Model Moats Results
12. How we win Talent Execu- tion Commu- nity Vision Market Model Moats Results
13. Operational excellence speed of partner acquisition 50x compared to competition Cluster targeted distribution and city coverage strategy 1. City planning 2. Lead research 3. Hardcore sales 4. Provider’s quality assurance 5. Launch in 48hrs 1.Users geolocation 2. Activities mapping 3. Targeted promotions 4. Push sales approach 5. Customer service follow up 6. Local community building Execution partner acquisition customer acquisition Market Model Moats Results
14. 1. Weekly Meetups to exchange experience on parenting 2. Monthly events to learn from educational experts 3. Yearly family festival to enjoy and rewind KIDKIN uses the power of community to grow audience, culture and brand Offline 1. Social media live chats and discussion 2. Influencers collaborations and initiatives 3. Content distribution by newsletter and press Online community Market Model Moats Results
15. team Elizaveta Vratskikh Co-founder & CEO Global business development and sales team executive, also an Alumni at SeedCamp accelerator and mentor in London Elena Khasanova Co-founder & COO Master of sports and an inspiring mother of two, used an amalgam of experimental methods to teach her sons walking and speaking foreign languages in 6 and 16 months Kirill Krivonosov CTO 8 years of experience in leading large tech teams of mobile, front and back-end developers as well as SEO specialists, UX and web-designers Olga Filatova CMO PR & Marketing background in senior team of Conde Nast and L’Oreal, holds a Phd degree in Culturology Dmitry Papulin Strategy Advisor McKinsey & Co. consultant with vast experience in leading business projects and projects in EMEA Gabbi Cahane Brand & Culture Advisor Chairman of a startup growth agency with over 20 years experience in creating, positioning and developing the brands Market Model Moats Results
16. One-stop shop for parents Vision 2020 1 2 3 Curated marketplace and booking platform for kid’s activities Vibrant community of parents sharing experiences and knowledge Content hub guiding families with the relevant tactics on modern parenting How to raise next Elon Musk? Market Model Moats Results
17. Early traction (BETA Sep - Nov 2017) We cover all types of activities and key city areas with family demographic We found and curated top-notch kids-focused activities providers We have first organic and paying customers just after 6 weeks on air 1000 unique classes across 12 categories in online schedule 400 subscribed partners and counting 1000 web traffic with 150 registered users on 15% conversion rate Market Model Moats Results
18. Unit Economy Our strategy is to have ROI in the first purchase Average number of visits per month We negotiated with 30% of providers to offer first class for free and also signed up free public kids centers 4 4900 8 12 Monthly KIDKIN membership Cost of classes paid to providers Margin after payments to providers 4900 4900 1280 74% 51% 27% *average price of a class 320 2400 3600 Market Model Moats Results
19. Customer acquisition strategy Our plan is to use innovation and technology to grow audience while minimising customer acquisition costs driving organic web traffic through ever-green content applying referral programs and viral marketing tactics using fast-growing communication channels such as messengers bots 1 2 3 Market Model Moats Results
20. 2017 Sep’17: MVP Oct’17: Beta-testing Nov’17: Traction Feb’18: Moscow launch Apr’18: Mobile product launch May’18: New categories expansion Cumulative bookings 2018 2019 2020 Growth projections Phase 1: Finding product market fit Phase 2: Rapid customer acquisition + Category expansion Phase 3 : Profitable growth Dec’19 320M Dec’18 9,5M monthly revenue 50m 150m 300m 1,2B Market Model Moats Results
21. Top Line Weekly growth rate Operating margin Average transaction value, Average transaction units 7% 25% 750 4 Monthly active users, number Monthly transactions, number Monthly revenue, Total revenue, Key assumptions Estimated results EOY 2 100 000 425 000 320 000 000 1 200 000 000 Market Model Moats Results
22. kidkin.co