Relationship Marketing

Relationship marketing is a facet of Customer Relationship Management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

The goal of Relationship Marketing is to create strong, even emotional customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

There are three important aspects of Relationship Marketing
1. Affinity
2. Discovery
3. Validation

The deck gives a detailed aspects of relationship and marketing through that for any business or for an individual.

Transcript

1. @ImParthPandya RELATIONSHIP MARKETING 1 Leads from Social for WordPress Business (Twitter) Parth J Pandya
2. @ImParthPandya Hello!! • CEO & Founder at KrishaWeb – A Full Service Agency • Marketer by Passion & WordPress Lover • One of the Organizers of Ahmedabad WordPress Community • Co-organizer of #WCAhmedabad • Fan of Outdoor Sports • Email: parth@krishaweb.com 2
3. @ImParthPandya What is the Biggest Challenge for any Business Today? Generating enough LEADS… 3
4. @ImParthPandya • Online Marketing • Social Media Marketing • Cause Marketing 4 Which one do you think is the best? Why? • Viral Marketing • Email Marketing • Event Marketing…….
5. @ImParthPandya Relationship Marketing • Relationship marketing is a facet of Customer Relationship Management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. 5
6. @ImParthPandya Goal of Relationship Marketing • The goal of Relationship Marketing is to create strong, even emotional customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads. 6
7. @ImParthPandya 7
8. @ImParthPandya Three important aspects of Relationship Marketing 1. Affinity 8 2. Discovery 3. Validation These are the principles that applies to every social media platform for Relationship Marketing. I am taking “Twitter” to understand Relationship Marketing
9. @ImParthPandya Building Affinity • “Affinities are personal or emotional connections forged between consumers and a particular brand or business.” • Highly-successful online businesses are able to gain affinity from customers who help a brand achieve rapid growth. • It’s “a natural liking for something or an attraction to a person, a thing or an idea etc” 9
10. @ImParthPandya Building Customer Affinity with Social • Deliver the expectations - Give your audience something they want • Don't get stuck on trying to quantify affinity – Believe in more Interaction & Engagement • Creating affinity among your customers isn't an overnight task. 10
11. @ImParthPandya Facilitating Discovery • Discovery is the process by which someone finds you. Easy enough concept. • Especially in Twitter, people search for trends, hashtags and keywords to find what information they are looking for. • Trends ≠ Hashtags ≠ Keywords • You can be found by your potential customers using the keywords like hashtags 11
12. @ImParthPandya Customer Validation • Validation is the process by which people check you out after discovering you. • When a customer discovers you, you are on the way to get leads from social media. • Validation process is the final step of getting leads from the Social Media 12
13. @ImParthPandya Optimizing your Validation process • Publish good content that matters for you and your audience • Develop relevant social media strategy • Hang out where your audience is • Be topical and personal • Create positive and memorable experience 13
14. @ImParthPandya Three steps to generate leads for your WordPress Business through Relationship Marketing 14 Build Affinity Facilitate Discovery Optimize for Validation
15. @ImParthPandya Applying this concept to WordPress Business • Contributions • Community Meetups • Slack Channels • WordCamps • Related Blogging Platforms • Social Media Platforms 15
16. @ImParthPandya Takeaways • Segment your customers & develop engagement plans • Understand customers likes, dislikes & needs • Identify blockages & barriers of customers spending on your business • Regular retrospection • Simplicity, Honesty and Loyalty results in “Customer Delight” 16
17. @ImParthPandya 17
18. @ImParthPandya Questions & Answers 18