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SEOloger #53: Senuto - How to Win the Client with data

SEOloger #53: Senuto - How to Win the Client with data

Pavel Ungr, SEOloger

January 26, 2021
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  1. Marcin Pawłowski
    https://www.linkedin.com/in/marcinpawlowski/
    How to win the Client
    with a data

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  2. Working with an Agency
    Trust
    Relations
    Data you build on Results
    Rational
    Feelings

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  3. Build the trust basing on data
    Your portfolio. Share case studies basing on public data
    Show you understand Clients SEO position
    Competition: identify and x-ray them
    Improvement ideas
    Show that you are basing on the solid foundation

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  4. Public data to show your portfolio

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  5. Testimonials
    https://topranker.cz/hodnoceni-spoluprace/

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  6. Domain performance over time – public data
    https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
    https://topranker.cz/hodnoceni-spoluprace/

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  7. Domain performance over time – public data
    https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
    https://topranker.cz/hodnoceni-spoluprace/

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  8. You can peep the agency
    Are you a Client?

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  9. Status Quo and Dynamics
    is the domain loosing or gaining ?
    what is it loosing and what gaining?
    Competitors
    where is the competition?
    how strong is it?
    Quick wins directly coming from the analysis?
    Understanding Clients position

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  10. Status Quo and SEO dynamics

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  11. https://app.senuto.com/visibility-analysis?domain=bejbycentrum.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
    Aproaching a client facing drops
    Current status
    Dynamics

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  12. Where are areas that suffer from traffic leaks

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  13. Comptetive position

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  14. Show where the real SEO copetition is
    The difference between market and SEO approach to competition
    peugeot.cz/
    jeep.cz/
    volvocars.com/cz
    volkswagen.cz/
    mazdaihned.cz
    autojeremiasova.cz
    adj.cz
    carstarpraha.cz
    skladovevozy.cz
    mazdashop.cz
    kodecar.cz
    Market perspective SEO perspective

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  15. https://app.senuto.com/visibility-
    analysis?domain=babyplace.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
    Aproaching a client flying high
    Identify competition
    Find the content gaps

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  19. More quick „Quick Wins”
    Work towards DA – check your competition
    Get rid of duplicated content
    Identify the strongest content of your competitor

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  20. Show the data sources you use

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  21. Native search engine tools: Google/Seznam/Yandex
    Free SEO Tools like Answer the public, Keyword.io
    Well known SEO Tools + Close to the market tools
    3 groups of SEO Tools
    1 773 583
    4 200 303
    853 636
    1 934 616

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  22. senuto.com/cz/

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