SEOloger #53: Senuto - How to Win the Client with data

Transcript

1. Marcin Pawłowski https://www.linkedin.com/in/marcinpawlowski/ How to win the Client with a data
2. Working with an Agency Trust Relations Data you build on Results Rational Feelings
3. Build the trust basing on data Your portfolio. Share case studies basing on public data Show you understand Clients SEO position Competition: identify and x-ray them Improvement ideas Show that you are basing on the solid foundation
4. Public data to show your portfolio
5. Testimonials https://topranker.cz/hodnoceni-spoluprace/
6. Domain performance over time – public data https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50 https://topranker.cz/hodnoceni-spoluprace/
7. Domain performance over time – public data https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50 https://topranker.cz/hodnoceni-spoluprace/
8. You can peep the agency Are you a Client?
9. Status Quo and Dynamics is the domain loosing or gaining ? what is it loosing and what gaining? Competitors where is the competition? how strong is it? Quick wins directly coming from the analysis? Understanding Clients position
10. Status Quo and SEO dynamics
11. https://app.senuto.com/visibility-analysis?domain=bejbycentrum.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain Aproaching a client facing drops Current status Dynamics
12. Where are areas that suffer from traffic leaks
13. Comptetive position
14. Show where the real SEO copetition is The difference between market and SEO approach to competition peugeot.cz/ jeep.cz/ volvocars.com/cz volkswagen.cz/ mazdaihned.cz autojeremiasova.cz adj.cz carstarpraha.cz skladovevozy.cz mazdashop.cz kodecar.cz Market perspective SEO perspective
15. https://app.senuto.com/visibility- analysis?domain=babyplace.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain Aproaching a client flying high Identify competition Find the content gaps
19. More quick „Quick Wins” Work towards DA – check your competition Get rid of duplicated content Identify the strongest content of your competitor
20. Show the data sources you use
21. Native search engine tools: Google/Seznam/Yandex Free SEO Tools like Answer the public, Keyword.io Well known SEO Tools + Close to the market tools 3 groups of SEO Tools 1 773 583 4 200 303 853 636 1 934 616
22. senuto.com/cz/