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SEOloger #53: Senuto - How to Win the Client with data

SEOloger #53: Senuto - How to Win the Client with data

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Pavel Ungr, SEOloger

January 26, 2021
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  1. Marcin Pawłowski https://www.linkedin.com/in/marcinpawlowski/ How to win the Client with a

    data
  2. Working with an Agency Trust Relations Data you build on

    Results Rational Feelings
  3. Build the trust basing on data Your portfolio. Share case

    studies basing on public data Show you understand Clients SEO position Competition: identify and x-ray them Improvement ideas Show that you are basing on the solid foundation
  4. Public data to show your portfolio

  5. Testimonials https://topranker.cz/hodnoceni-spoluprace/

  6. Domain performance over time – public data https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50 https://topranker.cz/hodnoceni-spoluprace/

  7. Domain performance over time – public data https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50 https://topranker.cz/hodnoceni-spoluprace/

  8. You can peep the agency Are you a Client?

  9. Status Quo and Dynamics is the domain loosing or gaining

    ? what is it loosing and what gaining? Competitors where is the competition? how strong is it? Quick wins directly coming from the analysis? Understanding Clients position
  10. Status Quo and SEO dynamics

  11. https://app.senuto.com/visibility-analysis?domain=bejbycentrum.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain Aproaching a client facing drops Current status Dynamics

  12. Where are areas that suffer from traffic leaks

  13. Comptetive position

  14. Show where the real SEO copetition is The difference between

    market and SEO approach to competition peugeot.cz/ jeep.cz/ volvocars.com/cz volkswagen.cz/ mazdaihned.cz autojeremiasova.cz adj.cz carstarpraha.cz skladovevozy.cz mazdashop.cz kodecar.cz Market perspective SEO perspective
  15. https://app.senuto.com/visibility- analysis?domain=babyplace.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain Aproaching a client flying high Identify competition Find

    the content gaps
  16. None
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  19. More quick „Quick Wins” Work towards DA – check your

    competition Get rid of duplicated content Identify the strongest content of your competitor
  20. Show the data sources you use

  21. Native search engine tools: Google/Seznam/Yandex Free SEO Tools like Answer

    the public, Keyword.io Well known SEO Tools + Close to the market tools 3 groups of SEO Tools 1 773 583 4 200 303 853 636 1 934 616
  22. senuto.com/cz/