SEOloger #53: Senuto - How to Win the Client with data

Transcript

1. Marcin Pawłowski
   https://www.linkedin.com/in/marcinpawlowski/
   How to win the Client
   with a data
   

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2. Working with an Agency
   Trust
   Relations
   Data you build on Results
   Rational
   Feelings
   

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3. Build the trust basing on data
   Your portfolio. Share case studies basing on public data
   Show you understand Clients SEO position
   Competition: identify and x-ray them
   Improvement ideas
   Show that you are basing on the solid foundation
   

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4. Public data to show your portfolio
   

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5. Testimonials
   https://topranker.cz/hodnoceni-spoluprace/
   

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6. Domain performance over time – public data
   https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
   https://topranker.cz/hodnoceni-spoluprace/
   

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7. Domain performance over time – public data
   https://app.senuto.com/visibility-analysis?domain=Eurobydleni.cz&fetch_mode=subdomain&country_id=50
   https://topranker.cz/hodnoceni-spoluprace/
   

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8. You can peep the agency
   Are you a Client?
   

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9. Status Quo and Dynamics
   is the domain loosing or gaining ?
   what is it loosing and what gaining?
   Competitors
   where is the competition?
   how strong is it?
   Quick wins directly coming from the analysis?
   Understanding Clients position
   

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10. Status Quo and SEO dynamics
    

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11. https://app.senuto.com/visibility-analysis?domain=bejbycentrum.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
    Aproaching a client facing drops
    Current status
    Dynamics
    

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12. Where are areas that suffer from traffic leaks
    

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13. Comptetive position
    

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14. Show where the real SEO copetition is
    The difference between market and SEO approach to competition
    peugeot.cz/
    jeep.cz/
    volvocars.com/cz
    volkswagen.cz/
    mazdaihned.cz
    autojeremiasova.cz
    adj.cz
    carstarpraha.cz
    skladovevozy.cz
    mazdashop.cz
    kodecar.cz
    Market perspective SEO perspective
    

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15. https://app.senuto.com/visibility-
    analysis?domain=babyplace.cz&match_mode=main_domain&country_id=50&categories_ranking=185&fetch_mode=subdomain
    Aproaching a client flying high
    Identify competition
    Find the content gaps
    

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19. More quick „Quick Wins”
    Work towards DA – check your competition
    Get rid of duplicated content
    Identify the strongest content of your competitor
    

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20. Show the data sources you use
    

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21. Native search engine tools: Google/Seznam/Yandex
    Free SEO Tools like Answer the public, Keyword.io
    Well known SEO Tools + Close to the market tools
    3 groups of SEO Tools
    1 773 583
    4 200 303
    853 636
    1 934 616
    

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22. senuto.com/cz/
    

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