Building Things Yourself

Building Things Yourself

(A product, service or any kind of business)

Presentation for Berghs School of Communication, Interactive Communication course. http://www.berghs.se/

Cff55c3d706caca7f33d04b304404796?s=128

Andreas Zecher

October 21, 2014
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Transcript

  1. BERGHS SCHOOL OF COMMUNICATION 1

  2. BERGHS SCHOOL OF COMMUNICATION BUILDING THINGS YOURSELF 2 OCTOBER 21

    2014 — STOCKHOLM
  3. BERGHS SCHOOL OF COMMUNICATION (A PRODUCT, SERVICE, OR ANY KIND

    OF BUSINESS) 3
  4. BERGHS SCHOOL OF COMMUNICATION 4 INTERACTIVE COMMUNICATION,
 ANDREAS ZECHER, INDEPENDENT

    ! OCTOBER 21 2014 — STOCKHOLM
  5. BERGHS SCHOOL OF COMMUNICATION 5 HELLO

  6. BERGHS SCHOOL OF COMMUNICATION 6 PROMOTER WEB SERVICE FOR GAME

    DEVELOPERS
  7. BERGHS SCHOOL OF COMMUNICATION 7 WHAT TO BUILD?

  8. BERGHS SCHOOL OF COMMUNICATION 8 WHAT TO BUILD? YOU ARE

    A DOMAIN EXPERT
  9. BERGHS SCHOOL OF COMMUNICATION 9 WHAT TO BUILD? WHAT PROBLEM

    DO YOU HAVE? HOW CAN IT BE SOLVED?
  10. BERGHS SCHOOL OF COMMUNICATION 10 WHAT TO BUILD? DO OTHER

    PEOPLE HAVE THE SAME PROBLEM?
  11. BERGHS SCHOOL OF COMMUNICATION 11 ANALYSE YOUR SKILL SET

  12. BERGHS SCHOOL OF COMMUNICATION 12 EXAMPLE: PROMOTER – SKILL SET

    NETWORKING DEVELOPMENT DESIGN
  13. BERGHS SCHOOL OF COMMUNICATION 13 EXAMPLE: PROMOTER – OUTSOURCED SKILLS

    BRANDING ACCOUNTING
  14. BERGHS SCHOOL OF COMMUNICATION 14 LET’S TALK ABOUT NUMBERS

  15. BERGHS SCHOOL OF COMMUNICATION 15 PROMOTER – CUSTOMERS 4000 ACCOUNTS

    280 TOTAL CUSTOMERS 120 CURRENT CUSTOMERS
  16. BERGHS SCHOOL OF COMMUNICATION 16 PROMOTER – CONVERSION RATE (TRIAL

    TO PAID) 2.86%
  17. BERGHS SCHOOL OF COMMUNICATION 17 PROMOTER – REVENUE PER MONTH

    SINCE 2012 17678 SEK (HIGHEST) 334 SEK (LOWEST)
  18. BERGHS SCHOOL OF COMMUNICATION 18 PROMOTER – CUSTOMER LIFETIME VALUE

    3388 SEK (HIGHEST) 678 SEK (AVERAGE) 73 SEK (LOWEST)
  19. BERGHS SCHOOL OF COMMUNICATION 19 PROMOTER – COST PER MONTH

    SERVER COST 1814 SEK TIME COST 22125 SEK
  20. BERGHS SCHOOL OF COMMUNICATION 20 THAT’S NOT ENOUGH TO PAY

    THE RENT
  21. BERGHS SCHOOL OF COMMUNICATION 21 STRATEGIES TO INCREASE REVENUE GET

    MORE PEOPLE TO KNOW ABOUT YOUR PRODUCT
  22. BERGHS SCHOOL OF COMMUNICATION 22 EXAMPLE: FESTIVAL CALENDAR

  23. BERGHS SCHOOL OF COMMUNICATION 23 STRATEGIES TO INCREASE REVENUE GET

    MORE PEOPLE TO SIGN UP FOR THE TRIAL
  24. BERGHS SCHOOL OF COMMUNICATION 24 EXAMPLE: A/B TEST HOMEPAGE TO

    SIGNUP PAGE “START TRACKING NOW” 4.17% (+23.91%) “START YOUR TRIAL” 3.36%
  25. BERGHS SCHOOL OF COMMUNICATION 25 STRATEGIES TO INCREASE REVENUE GET

    MORE PEOPLE TO BECOME PAYING CUSTOMERS
  26. BERGHS SCHOOL OF COMMUNICATION 26 EXAMPLE: PROMOTER CUSTOMERS PREFER STRIPE

    OVER PAYPAL 68% STRIPE 32% PAYPAL
  27. BERGHS SCHOOL OF COMMUNICATION 27 STRATEGIES TO INCREASE REVENUE RETAIN

    MORE CUSTOMERS
  28. BERGHS SCHOOL OF COMMUNICATION 28 EXAMPLE: CUSTOMER SUPPORT REPLY WITHIN

    30 MINUTES (IF POSSIBLE)
  29. BERGHS SCHOOL OF COMMUNICATION 29 STRATEGIES TO INCREASE REVENUE PRICING

  30. BERGHS SCHOOL OF COMMUNICATION 30 EXAMPLE: PROMOTER PRICING TIERS SPLIT

    PLAN INTO SOLO AND STUDIO
  31. BERGHS SCHOOL OF COMMUNICATION 31 PRICING THE PRICE IS COMMUNICATING

    THE VALUE OF YOUR PRODUCT
  32. BERGHS SCHOOL OF COMMUNICATION 32 PRICING HOW DO YOUR CUSTOMERS

    THINK ABOUT THE PRICE?
  33. BERGHS SCHOOL OF COMMUNICATION 33 CHANGE THINGS THAT DON’T WORK

  34. BERGHS SCHOOL OF COMMUNICATION 34 EXAMPLE: REPLACE “FREE FOREVER” WITH

    14-DAY TRIAL FULL SEARCH TAKES 2 HOURS (BEFORE) 15 MINUTES (AFTER)
  35. BERGHS SCHOOL OF COMMUNICATION 35 DEFINE A GOAL

  36. BERGHS SCHOOL OF COMMUNICATION 36 PATIENCE “OVERNIGHT SUCCESS TAKES YEARS”

  37. BERGHS SCHOOL OF COMMUNICATION 37 EXERCISE

  38. BERGHS SCHOOL OF COMMUNICATION 38 #1 DESCRIBE YOUR BUSINESS OR

    PRODUCT IN 3 SENTENCES OR LESS.
  39. BERGHS SCHOOL OF COMMUNICATION 39 #2 ASSUME YOU CAN BOOTSTRAP

    YOUR BUSINESS FOR 12 MONTHS. ESTIMATE HOW MUCH TIME YOU NEED TO LAUNCH YOUR PRODUCT AND MAKE REVENUE.
  40. BERGHS SCHOOL OF COMMUNICATION 40 #3 DEFINE A GOAL WHERE

    YOU WANT YOUR BUSINESS TO BE AFTER 12 MONTHS REGARDING YOUR MONTHLY PROFIT.
  41. BERGHS SCHOOL OF COMMUNICATION 41 CREATE A SCENARIO TO ESTIMATE

    YOUR MONTHLY PROFIT, INCLUDING: ! - NUMBER OF CUSTOMERS - MONTHLY REVENUE - MONTHLY COSTS (BOTH FIXED AND PER CUSTOMER/TRANSACTION)
  42. BERGHS SCHOOL OF COMMUNICATION 42 RECOMMENDED READING

  43. BERGHS SCHOOL OF COMMUNICATION 43 How to Price Your Products

    http://www.inc.com/guides/price-your-products.html ! Do Things That Don’t Scale http://paulgraham.com/ds.html ! Overnight Success Takes Years https://signalvnoise.com/posts/1624-overnight-success-takes-years ! Starting+Sustaining
 http://startingandsustaining.com ! Start Small, Stay Small http://startupbook.net
  44. BERGHS SCHOOL OF COMMUNICATION 44 Thank you! Andreas Zecher |

    @andreaszecher andreas@madebypixelate.com & berghs.se, 08-587 550 00 | info@berghs.se | @Berghs | facebook.com/berghssoc | berghs.se