Building Things Yourself

(A product, service or any kind of business)

Presentation for Berghs School of Communication, Interactive Communication course. http://www.berghs.se/

1. BERGHS SCHOOL OF COMMUNICATION 1
2. BERGHS SCHOOL OF COMMUNICATION BUILDING THINGS YOURSELF 2 OCTOBER 21 2014 — STOCKHOLM
3. BERGHS SCHOOL OF COMMUNICATION (A PRODUCT, SERVICE, OR ANY KIND OF BUSINESS) 3
4. BERGHS SCHOOL OF COMMUNICATION 4 INTERACTIVE COMMUNICATION,
 ANDREAS ZECHER, INDEPENDENT ! OCTOBER 21 2014 — STOCKHOLM
5. BERGHS SCHOOL OF COMMUNICATION 5 HELLO
6. BERGHS SCHOOL OF COMMUNICATION 6 PROMOTER WEB SERVICE FOR GAME DEVELOPERS
7. BERGHS SCHOOL OF COMMUNICATION 7 WHAT TO BUILD?
8. BERGHS SCHOOL OF COMMUNICATION 8 WHAT TO BUILD? YOU ARE A DOMAIN EXPERT
9. BERGHS SCHOOL OF COMMUNICATION 9 WHAT TO BUILD? WHAT PROBLEM DO YOU HAVE? HOW CAN IT BE SOLVED?
10. BERGHS SCHOOL OF COMMUNICATION 10 WHAT TO BUILD? DO OTHER PEOPLE HAVE THE SAME PROBLEM?
11. BERGHS SCHOOL OF COMMUNICATION 11 ANALYSE YOUR SKILL SET
12. BERGHS SCHOOL OF COMMUNICATION 12 EXAMPLE: PROMOTER – SKILL SET NETWORKING DEVELOPMENT DESIGN
13. BERGHS SCHOOL OF COMMUNICATION 13 EXAMPLE: PROMOTER – OUTSOURCED SKILLS BRANDING ACCOUNTING
14. BERGHS SCHOOL OF COMMUNICATION 14 LET’S TALK ABOUT NUMBERS
15. BERGHS SCHOOL OF COMMUNICATION 15 PROMOTER – CUSTOMERS 4000 ACCOUNTS 280 TOTAL CUSTOMERS 120 CURRENT CUSTOMERS
16. BERGHS SCHOOL OF COMMUNICATION 16 PROMOTER – CONVERSION RATE (TRIAL TO PAID) 2.86%
17. BERGHS SCHOOL OF COMMUNICATION 17 PROMOTER – REVENUE PER MONTH SINCE 2012 17678 SEK (HIGHEST) 334 SEK (LOWEST)
18. BERGHS SCHOOL OF COMMUNICATION 18 PROMOTER – CUSTOMER LIFETIME VALUE 3388 SEK (HIGHEST) 678 SEK (AVERAGE) 73 SEK (LOWEST)
19. BERGHS SCHOOL OF COMMUNICATION 19 PROMOTER – COST PER MONTH SERVER COST 1814 SEK TIME COST 22125 SEK
20. BERGHS SCHOOL OF COMMUNICATION 20 THAT’S NOT ENOUGH TO PAY THE RENT
21. BERGHS SCHOOL OF COMMUNICATION 21 STRATEGIES TO INCREASE REVENUE GET MORE PEOPLE TO KNOW ABOUT YOUR PRODUCT
22. BERGHS SCHOOL OF COMMUNICATION 22 EXAMPLE: FESTIVAL CALENDAR
23. BERGHS SCHOOL OF COMMUNICATION 23 STRATEGIES TO INCREASE REVENUE GET MORE PEOPLE TO SIGN UP FOR THE TRIAL
24. BERGHS SCHOOL OF COMMUNICATION 24 EXAMPLE: A/B TEST HOMEPAGE TO SIGNUP PAGE “START TRACKING NOW” 4.17% (+23.91%) “START YOUR TRIAL” 3.36%
25. BERGHS SCHOOL OF COMMUNICATION 25 STRATEGIES TO INCREASE REVENUE GET MORE PEOPLE TO BECOME PAYING CUSTOMERS
26. BERGHS SCHOOL OF COMMUNICATION 26 EXAMPLE: PROMOTER CUSTOMERS PREFER STRIPE OVER PAYPAL 68% STRIPE 32% PAYPAL
27. BERGHS SCHOOL OF COMMUNICATION 27 STRATEGIES TO INCREASE REVENUE RETAIN MORE CUSTOMERS
28. BERGHS SCHOOL OF COMMUNICATION 28 EXAMPLE: CUSTOMER SUPPORT REPLY WITHIN 30 MINUTES (IF POSSIBLE)
29. BERGHS SCHOOL OF COMMUNICATION 29 STRATEGIES TO INCREASE REVENUE PRICING
30. BERGHS SCHOOL OF COMMUNICATION 30 EXAMPLE: PROMOTER PRICING TIERS SPLIT PLAN INTO SOLO AND STUDIO
31. BERGHS SCHOOL OF COMMUNICATION 31 PRICING THE PRICE IS COMMUNICATING THE VALUE OF YOUR PRODUCT
32. BERGHS SCHOOL OF COMMUNICATION 32 PRICING HOW DO YOUR CUSTOMERS THINK ABOUT THE PRICE?
33. BERGHS SCHOOL OF COMMUNICATION 33 CHANGE THINGS THAT DON’T WORK
34. BERGHS SCHOOL OF COMMUNICATION 34 EXAMPLE: REPLACE “FREE FOREVER” WITH 14-DAY TRIAL FULL SEARCH TAKES 2 HOURS (BEFORE) 15 MINUTES (AFTER)
35. BERGHS SCHOOL OF COMMUNICATION 35 DEFINE A GOAL
36. BERGHS SCHOOL OF COMMUNICATION 36 PATIENCE “OVERNIGHT SUCCESS TAKES YEARS”
37. BERGHS SCHOOL OF COMMUNICATION 37 EXERCISE
38. BERGHS SCHOOL OF COMMUNICATION 38 #1 DESCRIBE YOUR BUSINESS OR PRODUCT IN 3 SENTENCES OR LESS.
39. BERGHS SCHOOL OF COMMUNICATION 39 #2 ASSUME YOU CAN BOOTSTRAP YOUR BUSINESS FOR 12 MONTHS. ESTIMATE HOW MUCH TIME YOU NEED TO LAUNCH YOUR PRODUCT AND MAKE REVENUE.
40. BERGHS SCHOOL OF COMMUNICATION 40 #3 DEFINE A GOAL WHERE YOU WANT YOUR BUSINESS TO BE AFTER 12 MONTHS REGARDING YOUR MONTHLY PROFIT.
41. BERGHS SCHOOL OF COMMUNICATION 41 CREATE A SCENARIO TO ESTIMATE YOUR MONTHLY PROFIT, INCLUDING: ! - NUMBER OF CUSTOMERS - MONTHLY REVENUE - MONTHLY COSTS (BOTH FIXED AND PER CUSTOMER/TRANSACTION)
42. BERGHS SCHOOL OF COMMUNICATION 42 RECOMMENDED READING
43. BERGHS SCHOOL OF COMMUNICATION 43 How to Price Your Products http://www.inc.com/guides/price-your-products.html ! Do Things That Don’t Scale http://paulgraham.com/ds.html ! Overnight Success Takes Years https://signalvnoise.com/posts/1624-overnight-success-takes-years ! Starting+Sustaining
 http://startingandsustaining.com ! Start Small, Stay Small http://startupbook.net
44. BERGHS SCHOOL OF COMMUNICATION 44 Thank you! Andreas Zecher | @andreaszecher andreas@madebypixelate.com & berghs.se, 08-587 550 00 | info@berghs.se | @Berghs | facebook.com/berghssoc | berghs.se