invokes loyalty. is unique. A great brand… is genuine. is memorable. is direct. starts conversations. is consistent. stays up-to-date. listens. is transparent. delivers on promises. is professional. is reliable.
• good content across all media. • strong brand design. • clear target group. • distinct objectives. is based on QUALITY DELIVERS. will promote • a strong message. • its unique product / service. • up-to-date content across all media.
purpose. unique selling point (USP) with strong focus. ★ consistency is key. across all outlets: print, web, video, audio, in person; across all visual and textual content. ★ ubiquitous across all expected/relevant platforms. high visibility to target audience. ★ regular patterns for best results. frequent updates, regularly scheduled.
Man Could Smell Like” ✓ubiquitous across many social media platforms ✓change of direction with imaginative approach ✓plenty of fresh content, regularly published ✓short, easy to consume, easy to share content ✓engagement with fans via public channels ✓consistent message, varied emotional angles ✓prompt responses
and Twitter locations by Eric Fisher, via Flickr • video: “The Brand Your Brand Could Be Like: How Old Spice Went Viral”, by the Fast Company site references: • Old Spice: main site: oldspice.com • Old Spice: Youtube: youtube.com/user/OldSpice • Old Spice: Twitter: twitter.com/OldSpice • Wieden+Kennedy wk.com