Creating effective marketing demo presentations

Transcript

1. Creating effective marketing demo presentations Alain Mowad Senior Manager, Product Marketing
6. Bringing together the power of UC and CC Collaborative Customer Experience powered by UCaaS + CCaaS Inbound Contact Center Digital Customer Service Outbound Contact Center Cloud PBX Video Meetings Team Messaging Open Global Platform
7. End of Life Contact Centers
8. Who cares?
9. “You And Your Business Have 7 Seconds To Make A First Impression”
10. 5 common mistakes, and how to fix them
11. It’s all about the technology 1 Demos immediately dive into the product, it’s features, and how friggin’ awesome it is! 1 2 3 4 5
13. “Your product demos suck because they are focused on your product.” - Robert Falcone, author of Just F*cking Demo
14. What’s wrong with this approach ... … it dilutes the business value … it exposes feature gaps … technical issues become the focus
15. Your product is worthless unless it solves a specific business problem … or set of problems.
16. How does your solution ... … make our jobs easier? … allow us to better serve our customers? … cut costs? … allow us to meet or exceed KPIs and SLAs? … allow us to scale and grow our business? Understand the problem(s) first!
18. Generic demos 2 One size does not fit all 1 2 3 4 5
19. “Good demos don't have to be perfect for the product. They have to be perfect for the audience.” - Robert Falcone, author of Just F*cking Demo
20. Different industries … different problems ... • Medical records • Scheduling • Consultations • Surgery • Reminders • Follow-up • Surveys • Online banking • ATM services • Branch locations and services • Financial products • Asset management • Online shopping • Brick and mortar store management • Geo-fencing • Inventory • Promotions and sales campaigns
22. Company People Technology Processes
23. Lack of consistency 3 Demos are inconsistent in messaging and delivery 1 2 3 4 5
24. Welcome to Demo Island!
25. ? ? ?
26. Marketing Programs Demos: • Messaging • Content • Narrative
27. Sales Engineering Technical Marketing Product Marketing
29. Unscripted and unrepeatable 4 Every demo is unique and unscripted 1 2 3 4 5
30. Prospects Customers Analysts Press
32. Ken Cheng Contact Center Agent Raushana Williamson Contact Center Supervisor Chandra Vancova IT Aria Kapinksy Business Analyst
33. Raushana is a contact center supervisor at Grand Travel. Her daily job includes making sure her team is properly staffed, monitor and coach agents to help them continuously improve and monitor interaction activity to ensure customers who need help are getting to an agent in a timely manner. She need a single interface that is easy to navigate and that will allow her to perform all of these functions effortlessly.
36. What’s in a name?
37. Reiterate the business problems Summarize what was shown and how it addressed those problems Call to action (next steps)
38. Set and forget 5 Demo enablement isn’t really necessary 1 2 3 4 5
45. A single platform to manage every digital interaction RingCentral Engage Digital INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS X 3 of 6 BACK Detect new profiles that have not yet been connected to a master identity. Confirm new identities with customers and request permission to merge them together. NEXT Merge digital profiles into a single identity 1 OF 2 INTRODUCTIONS Hey! I’m Briana, your personal tour guide for the day. Join me on this interactive demo for a better understanding of the RingCentral Engage Digital platform, the channels it supports, and how it can help you thread together a path to new business. NEXT INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS
47. So to summarize, good demos ... … should focus on solving business problems … should cater to different personas and industries … should tell a narrative, not focus on the technology … should be a marketing program asset … should allow for many different delivery methods … should be supported through a demo enablement program
48. https://linkedin.com/in/alainmowad https://alainmowad.com alain.mowad@ringcentral.com +1.408.221.6563