Creating effective marketing demo presentations

Transcript

1. Creating effective marketing demo
   presentations
   Alain Mowad
   Senior Manager, Product Marketing
   

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6. Bringing together the power of UC and CC
   Collaborative Customer Experience powered by UCaaS + CCaaS
   Inbound Contact Center
   Digital Customer Service
   Outbound Contact Center Cloud PBX
   Video Meetings
   Team Messaging
   Open
   Global
   Platform
   

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7. End of Life
   Contact
   Centers
   

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8. Who cares?
   

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9. “You And Your Business Have 7 Seconds
   To Make A First Impression”
   

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10. 5 common mistakes, and how to fix them
    

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11. It’s all about the technology
    1 Demos immediately dive into the product, it’s features, and how friggin’
    awesome it is!
    1 2 3 4 5
    

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13. “Your product demos suck because
    they are focused on your product.”
    - Robert Falcone, author of Just F*cking Demo
    

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14. What’s wrong with this approach ...
    … it dilutes the business value
    … it exposes feature gaps
    … technical issues become the focus
    

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15. Your product is worthless unless it
    solves a specific business problem …
    or set of problems.
    

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16. How does your solution ...
    … make our jobs easier?
    … allow us to better serve our customers?
    … cut costs?
    … allow us to meet or exceed KPIs and SLAs?
    … allow us to scale and grow our business?
    Understand the problem(s) first!
    

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18. Generic demos
    2 One size does not fit all
    1 2 3 4 5
    

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19. “Good demos don't have to be perfect
    for the product. They have to be perfect
    for the audience.”
    - Robert Falcone, author of Just F*cking Demo
    

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20. Different industries … different problems ...
    ● Medical records
    ● Scheduling
    ● Consultations
    ● Surgery
    ● Reminders
    ● Follow-up
    ● Surveys
    ● Online banking
    ● ATM services
    ● Branch locations and
    services
    ● Financial products
    ● Asset management
    ● Online shopping
    ● Brick and mortar
    store management
    ● Geo-fencing
    ● Inventory
    ● Promotions and
    sales campaigns
    

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22. Company
    People
    Technology
    Processes
    

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23. Lack of consistency
    3 Demos are inconsistent in messaging and delivery
    1 2 3 4 5
    

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24. Welcome to
    Demo Island!
    

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25. ? ? ?
    

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26. Marketing Programs Demos:
    ● Messaging
    ● Content
    ● Narrative
    

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27. Sales Engineering Technical Marketing Product Marketing
    

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29. Unscripted and unrepeatable
    4 Every demo is unique and unscripted
    1 2 3 4 5
    

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30. Prospects
    Customers
    Analysts
    Press
    

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32. Ken Cheng
    Contact Center Agent
    Raushana Williamson
    Contact Center Supervisor
    Chandra Vancova
    IT
    Aria Kapinksy
    Business Analyst
    

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33. Raushana is a contact center supervisor at
    Grand Travel. Her daily job includes
    making sure her team is properly staffed,
    monitor and coach agents to help them
    continuously improve and monitor
    interaction activity to ensure customers
    who need help are getting to an agent in a
    timely manner. She need a single
    interface that is easy to navigate and that
    will allow her to perform all of these
    functions effortlessly.
    

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36. What’s in a name?
    

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37. Reiterate the business problems
    Summarize what was shown and how it
    addressed those problems
    Call to action (next steps)
    

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38. Set and forget
    5 Demo enablement isn’t really necessary
    1 2 3 4 5
    

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45. A single platform to manage every digital interaction
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    INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS
    X
    3 of 6
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47. So to summarize, good demos ...
    … should focus on solving business problems
    … should cater to different personas and industries
    … should tell a narrative, not focus on the
    technology
    … should be a marketing program asset
    … should allow for many different delivery methods
    … should be supported through a demo enablement
    program
    

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48. https://linkedin.com/in/alainmowad
    https://alainmowad.com
    alain.mowad@ringcentral.com
    +1.408.221.6563
    

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