Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Data and CI for product innovation: enterprise vs. startups

Data and CI for product innovation: enterprise vs. startups

Tweet

More Decks by Product Marketing Alliance

Other Decks in Education

Transcript

  1. Product Marketing Summit Boston

  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. • •

  9. Industry renewal rates for eComm subscriptions: • Lower than 80%:

    Rates much lower than a one-off purchase for an equally priced product. • Between 80-90%: LTV is ~6 billing cycles. For a $120 product, LTV is $720 • Above 90%: LTV is ~10 billing cycles. • Over 95%: You've something special and holding on to customers for (LTV) ~20 billing cycles.
  10. None
  11. None
  12. None
  13. None
  14. ˈ    

  15. None
  16. None
  17. • • • • • • • • • •