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Data and CI for product innovation: enterprise vs. startups

Data and CI for product innovation: enterprise vs. startups

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  1. Product Marketing Summit
    Boston

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  2. Industry renewal rates for eComm
    subscriptions:
    • Lower than 80%: Rates much lower than a
    one-off purchase for an equally priced product.
    • Between 80-90%: LTV is ~6 billing cycles. For
    a $120 product, LTV is $720
    • Above 90%: LTV is ~10 billing cycles.
    • Over 95%: You've something special and
    holding on to customers for (LTV) ~20 billing
    cycles.

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