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Product Marketing Alliance
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November 18, 2020
Education
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Educating the next generation of your sales organization
Product Marketing Alliance
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November 18, 2020
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Transcript
Educating The Next Generation of Your Sales Organization Emily Payne
Enablement Program Lead
Let me tell you a story...
Sales is complex
How do you get inexperienced sales reps to do the
complex?
None
How do you get inexperienced sales reps to do the
complex?
None
Creating Your Own Sales Academy Program Agenda Program Design &
Structure Finding the Right Participants Incentivizing the Right Behaviours Lessons Learned
Timeline Design & Structure
Timeline Cohort Model Design & Structure
Timeline Cohort Model Compensation Design & Structure
Timeline Cohort Model Compensation Learning Opportunities Design & Structure
New Grads vs. Experienced Finding the Right Participants
New Grads vs. Experienced Community Engagement Finding the Right Participants
New Grads vs. Experienced Community Engagement The Application Process Finding
the Right Participants
Learning vs. Winning Incentivising the Right Behaviour
Learning vs. Winning Individual & Team Rewards Incentivising the Right
Behaviour
Learning vs. Winning Individual & Team Rewards Reward with Opportunity
Incentivising the Right Behaviour
Org Wide Commitment Lessons Learned
Org Wide Commitment Leadership Buy In Lessons Learned
Org Wide Commitment Leadership Buy In Full Time vs. Contract
Lessons Learned
Org Wide Commitment Leadership Buy In Full Time vs. Contract
What’s Out of Your Control? Lessons Learned
None
Thank you!