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How to build products that meet customer needs

How to build products that meet customer needs

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  1. Building products with
    the customer in mind
    Adam Weigand, Sr. Product Marketing Manager

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  2. Uber’s Global Marketplace
    100M
    Monthly active platform
    users
    4M+
    Active earners globally
    26B
    Miles traveled on
    Uber in 2018
    7B+
    Trips
    annual run-rate
    700
    Cities across 65 countries
    on 6 continents
    #87
    On Interbrand’s 100
    best global brands

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  3. Who are our customers?

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  4. We are left-brained
    and right-brained
    We are the voice of the user
    to product, and the voice of
    the product to users
    We build for business
    impact and scale
    Uber PMM Values

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  5. Who is it for?
    Uber Product Marketing Approach
    What value does it deliver? How will users discover it?
    INSIGHTS &
    DEFINITION
    GO TO
    MARKET
    STRATEGY
    How to Drive Adoption?
    LAUNCH
    GROW
    PRD PLAYBOOK
    IDEA

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  6. Describes the
    motivations, sentiment,
    or behavior behind an
    observation.
    Behavioral
    Describes an
    observation, fact,
    sentiment, or statistic at
    the market (rather than
    individual) level.
    Market
    Describes reactions to a
    specific screen, app, or
    interface.
    Usability
    What is an insight at Uber?

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  7. 6 ways to build with
    the customer in mind

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  8. Develop and socialize
    a study guide

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  9. Describes the
    motivations,
    sentiment, or
    behavior
    behind an
    observation.
    Methodologies Team
    Recruitment Logistics
    Describes the
    motivations,
    sentiment, or
    behavior
    behind an
    observation.
    Objectives Describes the
    motivations,
    sentiment, or
    behavior
    behind an
    observation.
    Themes

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  10. Make insight gathering interactive

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  11. Measure twice, cut once

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  12. Build a knowledge base

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  13. Lead a design sprint

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  14. Test, learn, refine, measure

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  15. Make insight
    gathering interactive
    Develop and socialize
    a study guide
    Measure twice,
    cut once
    6 ways to build with the customer in mind
    Lead a design sprint
    Build a knowledge base
    Test, learn,
    refine, measure

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  16. Thank you.
    [email protected], or connect on LinkedIn

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