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Improving conversion (and LTV) by adding steps to checkout
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Product Marketing Alliance
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September 30, 2020
Education
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Improving conversion (and LTV) by adding steps to checkout
Product Marketing Alliance
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September 30, 2020
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Transcript
Improving Conversion (and LTV) by Adding Steps to Checkout
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1) Streamlined page to focus on subscription offering VS.
2) Didn’t show our available boxes
2) Just showed a sampling of past boxes
3) Stopped charging upfront
3x to 5x Improvement in Conversion Rate
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However, the LTV of a Subscriber Dropped
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Improving Conversion (and LTV) by Adding Steps to Checkout
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Could show Care Of and Bombfell examples here
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95% proceed ...50% more likely to convert. And once they
do... ...40% higher overall conv. rate ...but also 19% higher lapse rate
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6.4% increase in conversion rate 13.5% improvement in lapse
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