Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Improving conversion (and LTV) by adding steps ...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for The Alliance The Alliance PRO
September 30, 2020
Education
0
280

Improving conversion (and LTV) by adding steps to checkout

Avatar for The Alliance

The Alliance PRO

September 30, 2020
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
460
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
530
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
390
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
660
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
780
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
HCI Research Methods - Lecture 7 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.3k
Chapitre_2_-_Partie_2.pdf
Avatar for Monsieur Bernhard bernhardsvt
0
170
Evaluation Methods - Lecture 6 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.3k
1021
Avatar for cbtlibrary cbtlibrary
0
400
160人の中高生にAI・技術体験の講師をしてみた話
Avatar for ShuntaToda shuntatoda
1
310
CSS3 and Responsive Web Design - Lecture 5 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
1
3.1k
XML and Related Technologies - Lecture 7 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
Introduction - Lecture 1 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
2
4.4k
Chapitre_2_-_Partie_3.pdf
Avatar for Monsieur Bernhard bernhardsvt
0
160
都市の形成要因と 「都市の余白」のあり方
Avatar for S.SAKAMON sakamon
0
160
HyRead2526
Avatar for cbtlibrary cbtlibrary
0
200
令和エンジニアの学習法 〜 生成AIを使って挫折を回避する 〜
Avatar for Yuduru moriga_yuduru
0
240

Featured

See All Featured
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
275
41k
A better future with KSS
Avatar for Kyle Neath kneath
240
18k
It's Worth the Effort
Avatar for 3n 3n
188
29k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
9.5k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
22k
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
1
1.6k
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
290
State of Search Keynote: SEO is Dead Long Live SEO
Avatar for Ryan Jones ryanjones
0
120
Tips & Tricks on How to Get Your First Job In Tech
Avatar for Honza Javorek honzajavorek
0
440
Jamie Indigo - Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs
Avatar for Tech SEO Connect techseoconnect
PRO
0
65
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k
The AI Search Optimization Roadmap by Aleyda Solis
Avatar for Aleyda Solis aleyda
1
5.2k

Transcript

  1. Improving Conversion (and LTV) by Adding Steps to Checkout

  2. None
  3. None
  4. None
  5. None

  6. 1) Streamlined page to focus on subscription offering VS.

  7. 2) Didn’t show our available boxes

  8. 2) Just showed a sampling of past boxes

  9. 3) Stopped charging upfront

  10. 3x to 5x Improvement in Conversion Rate

  11. None

  12. However, the LTV of a Subscriber Dropped

  13. None
  14. None

  15. Improving Conversion (and LTV) by Adding Steps to Checkout

  16. None
  17. None
  18. None
  19. None

  20. Could show Care Of and Bombfell examples here

  21. None

  22. 95% proceed ...50% more likely to convert. And once they

    do... ...40% higher overall conv. rate ...but also 19% higher lapse rate
  23. None

  24. 6.4% increase in conversion rate 13.5% improvement in lapse

  25. None