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Improving conversion (and LTV) by adding steps ...

Avatar for The Alliance The Alliance PRO
September 30, 2020
Education
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280

Improving conversion (and LTV) by adding steps to checkout

Avatar for The Alliance

The Alliance PRO

September 30, 2020
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Transcript

  1. Improving Conversion (and LTV) by Adding Steps to Checkout

  2. None
  3. None
  4. None
  5. None

  6. 1) Streamlined page to focus on subscription offering VS.

  7. 2) Didn’t show our available boxes

  8. 2) Just showed a sampling of past boxes

  9. 3) Stopped charging upfront

  10. 3x to 5x Improvement in Conversion Rate

  11. None

  12. However, the LTV of a Subscriber Dropped

  13. None
  14. None

  15. Improving Conversion (and LTV) by Adding Steps to Checkout

  16. None
  17. None
  18. None
  19. None

  20. Could show Care Of and Bombfell examples here

  21. None

  22. 95% proceed ...50% more likely to convert. And once they

    do... ...40% higher overall conv. rate ...but also 19% higher lapse rate
  23. None

  24. 6.4% increase in conversion rate 13.5% improvement in lapse

  25. None