Growth Hacking by Jon Eilerman

Qiscus TechTalk presents Jon Eilerman, growth hacker, to talk about how growth hacking affects on Qiscus marketing.

Transcript

1. INTRODUCTION TO GROWTH HACKING By Jon Eilerman Growth Hacking - qisc.us
2. OVERVIEW • What is Growth Hacking • Where did it come from? • Why is it key to focus on “Growth” for your startup? • How do you implement a growth strategy into your startup?
3. WHAT IS GROWTH HACKING • The term was coined by Marketer Sean Ellis. • Sean is well known for helping internet companies achieve massive Growth ex. Dropbox, LogMeIn, EventBrite, qualaroo.
4. COMPANY EXAMPLES OF GROWTH HACKING • Email • Integration/APIs • Onboarding processes • Content Marketing • Mobile
5. HOTMAIL • Hotmail is one of the earliest example of viral growth. • Only 70 Million internets users in the World (1996) • Hotmail grew its user base to 12 million before being acquired. • Email signature • PS: I Love You. Get Your Free Email at Hotmail “Just six words at the bottom of every Hotmail email sent, the product itself became Hotmail’s promotion and distribution channel. “
6. TRADEGECKO • Tradegecko is a Saas Inventory Management system for ecommerce and wholesalers • Utilizing APIs and Integrations for “Quality” user acquisition. • Creating stickyness with you product ex. Dropbox/Drive
7. LOG-ME-IN • Remote desktop software. • Problem: User download and installation. Pricing? Pitch Copy? • Pricing and onboarding steps needed to be tweaked to reduce churn (losing users during the sign up process). • Solution: Reverse engineer other onboarding processing of other popular software products. (skype,
8. BUFFER • Buffer is an app that queues social media post for sharing later. • Buffer acquired their first 50,000 users via content marketing. • Founders starting writing quality blog posts on social media, startups, and life hacking. • Part of their success was due to producing great content that gets gets shared and creating a loyal following (Brand Building).
9. HOW TO IMPLEMENT GROWTH HACKING INTO YOUR STARTUP • Email • Integration/APIs • Onboarding processes • Content Marketing • Events • Mobile
10. THINGS TO CONSIDER • Product Market fit • Industry • Culture: Difference between US and SEA-IN (Self Onboarding) • User behavior • Data driven
11. WHAT GROWTH STRATEGIES IS QISCUS USING? • Email acquisition (invite friends) ex. via email invite or “@call” • Content Marketing (Podcasting and Blogging) • Event Sponsorship (Free software trials) and networking