is their number one device. It is the key communication and life management tool: entertainment, information, buying, finance, smart home. Music is an essential part of their life. They listen to music all day long, changing reproduction methods. What matters to them is comfort, mobility and quality of sound. Music lovers Who Will Be Buying? Medium to high income people Medium to high income people Educated professionals, businessmen, middle and lower-level managers. Minimum income: $35,000 USA – 70 % Europe – 60 %