Wait a few seconds. (uncertainty window) 03 Outcome arrives — brilliant, mediocre, or broken. (variable reward) 04 Dopamine fires hardest during step 02, not step 03. (neurochemistry) The tighter the loop, the stronger the hook. “Each cycle takes seconds. Each one delivers a tiny hit of novelty.” — Tao Bojlén, via BoingBoing, March 2026. P A R T 0 1 · R E W A R D C H E M I S T R Y H I D D E N C O G N I T I V E C O S T S 12 / 43