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How Does Google AdWords Work?

How Does Google AdWords Work?

Watch video: https://www.youtube.com/watch?v=NfETamXt6-Y

AdWords Checklist: https://websiteprofitcourse.com/adwords/

180+ Banner Ad Examples: https://websiteprofitcourse.com/banners/

Get a PROVEN Web Design Business Plan Today: https://websiteprofitcourse.com/plan/

Ever wonder how Google advertising works? You've surely seen these ads when you search Google.

Usually, Google shows 3-4 advertisements before any organic website results.

But from a business perspective, is Google AdWords effective as an advertising source and how much does it cost to get started?

It is pay-per-click, also known as a PPC, where you're only get charged when people click on your ad and visit your website.

See what types of ads you can setup using the Google AdWords platform and the strategy behind setting up a winning campaign with a small or large budget.

Ray DelVecchio

March 01, 2018
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  1. ACCOUNT STRUCTURE ➔ Search / Display / Video / Remarketing

    ➔ Campaigns > Ad Group > Ads ➔ Most Settings are Campaign Level ➔ Location Targeting ➔ Set Daily Budget
  2. Business Landscape Supply Campaign Bulk Delivery Ad Groups Mulch Compost

    Stones Top Soil Sand CAMPAIGN EXAMPLES Business Auto Shop Campaign Recurring Services Ad Groups Oil Change Tire Rotation
  3. QUALITY SCORE ➔ Ad Relevance ➔ Expected Click-Through-Rate (CTR) ➔

    Landing Page Experience ➔ Conversions (Call, Sign-Up, Purchase)
  4. SEARCH CAMPAIGN ➔ Keywords Trigger Advertisements ➔ Set Your Max

    Cost-Per-Click (CPC) ➔ Every Search = Auction ➔ Placement = Your Bid + Relevance ➔ Pay Less with High Quality Score
  5. KEYWORD MATCH TYPES ➔ Broad: kitchen remodeling ➔ Modified Broad:

    +kitchen +contractor ➔ Phrase: “kitchen remodeling contractor” ➔ Exact: [kitchen remodeling near me] ➔ Negative Keywords to Exclude
  6. DISPLAY CAMPAIGN ➔ Ad Types: Image, Responsive, HTML5 ➔ Advertiser

    End of Google AdSense ➔ Selected Placements ➔ Affinity Audience (by Category) ➔ In-Market Audience (by Category)
  7. VIDEO CAMPAIGN ➔ YouTube & Display Network ➔ In-Stream vs.

    Video Discovery ➔ Target by Keyword, Topic, or Channel ➔ Targeting Could Be Better! ➔ 1 View = 30 Seconds or 1st Interaction
  8. REMARKETING ➔ Your Second Chance to Win Customers! ➔ Website

    Visitors ◆ Segment by Specific URL ➔ YouTube Viewers ◆ Segment by Video Watched ➔ E-mail List
  9. AD CREATIVE ➔ Headlines that Spark Interest & Emotion ➔

    Descriptions with Main Benefits ➔ Videos & Images ➔ Special Offers ➔ Clear Call-to-Action (CTA)
  10. GENERAL TIPS ➔ Limit Ad Groups to 10-20 Keywords ➔

    Create 3 Ads per Ad Group ➔ Test Big Ideas to Find Big Winners ➔ Results with Incremental Improvements ➔ Use Remarketing for Display & Video Ads
  11. IMPROVE PERFORMANCE ➔ Know Your Customer (Bid Adjustments) ➔ Dynamic

    Environment = ALWAYS TEST! ➔ Conversion Tracking with AdWords ➔ Goals with Google Analytics ➔ Monitor Key Performance Indicators (KPI) ◆ Cost/Conversion, Leads, CTR
  12. FULL CAMPAIGN SETUP Learn how to build a campaign step-by-step

    from scratch! websiteprofitcourse.com/plan Download the AdWords Checklist: websiteprofitcourse.com/adwords