How to Start Web Design Business: 5 Step Plan to Sustainable Income

View video presentation: https://websiteprofitcourse.com/start-web-design-business-plan/

Starting a web design business is a great way to make money with your WordPress skills.

With the right web design clients, you can expand your service into all types of offline and online marketing.

There are 5 steps to your web design business plan:

1) Identify Your Target Market

I always recommend starting locally. If you can meet in-person, you will close more sales.

2) Competitor Analysis

Find local examples and model other successful companies. Don't sell on lowest price.

3) Provide a Solution

Start with WordPress websites, but expand into marketing and/or advertising.

4) Set Your Goals

Be specific and calculate how many clients you'll need to reach your financial goals.

5) Create Sales & Marketing Strategy

You can go with networking groups, cold calls, cold e-mails, plus many other methods. Create scripts, be personable, and don't forget to follow-up.

Whether you are simply interested in websites, a freelance web designer, or an entrepreneur, knowing how to get web design clients will supplement your income.

The business of web design is more "art" than simply following a tutorial. You are dealing with humans and they are the biggest variable.

Focus on providing value to your clients, always seek opportunities to learn new skills and grow your web design business!

Transcript

1. WEB DESIGN BUSINESS PLAN
2. “ Zero sectors are moving toward more full-time workers. Everything is being cut back, moved toward outsourcing or hiring temp workers. James Altucher
3. 1. YOUR TARGET MARKET Who do you want to work with?
4. PICK A NICHE OR INDUSTRY ▪ No clients? Consider free or low-cost ▪ Start with local community ▪ Shared values or interests ▪ Target “clones” of your best client
5. INDUSTRY EXAMPLES ▪ Kitchen Remodeling ▪ Dance Studios ▪ Restaurants ▪ Tree Service ▪ Auto Repair
6. 2. COMPETITOR ANALYSIS Who exists within this space already?
7. BIG PLAYERS vs. SMALL GUYS ▪ Model other successful companies ▪ Don’t sell on lowest price ▪ Find local examples
8. THE WORLD IS BIG There is enough to go around between you and competitors... Stay positive & aggressive!
9. 3. YOUR SOLUTION What makes you stand out?
10. SOFTWARE & SERVICE ▪ Start-up costs (low) ▪ Web design framework & process ▪ Contracts vs. monthly vs. hourly ▪ Track client results with Google Analytics
11. NATURAL EVOLUTION ▪ Your client's specific problems ▪ Websites are one part to marketing ▪ Ads, e-mail, content, graphics, video, code, e-commerce, reputation, SEO, link building ▪ Invest in education
12. OVER-DELIVER ▪ Clients rarely care about top-level technical skill ▪ On-time, organized & over-communicate ▪ In-person meetings add tremendous value
13. 4. SHORT & LONG-TERM GOALS What do you plan to accomplish?
14. YOUR VISION ▪ Part-time vs. full-time ▪ Stay curious, value process over results ▪ How many clients do you need to reach your financial goals?
15. ACCOUNTING ▪ Know your yearly expenses ▪ Consider taxes in your country or state ▪ Use a program like Wave, FreshBooks or QuickBooks
16. 5. YOUR SALES STRATEGY How will you reach the clients you target?
17. YOU ARE THE SALESPERSON ▪ Quantifiable outreach & marketing plan ▪ Create scripts & test your pitch ▪ Local networking groups ▪ Follow-up!
18. UNDERSTAND YOUR CLIENT ▪ Ask lots of questions ▪ Use a client questionnaire ▪ Take notes ▪ Determine their biggest “pain points”
19. BUSINESS = ART + SCIENCE It’s rare to be good at everything, but you will continue to improve with time & experience
20. THANKS! Check out: 15 Tools to Start Your Web Design Business Proven Web Design Business Plan (links in this video & description below)