How Diamond Holidays increased yield with personalised late availability campaigns

Diamond Holidays tackled the problem of selling the remaining slots on their tours with an automated campaign that promotes tours with a pickup point within a 10 mile radius of the customers home location.

Transcript

1. How Diamond Holidays increased yield with personalised late availability campaigns
2. Diamond Holidays are a UK based coach tour operator. As with all travel businesses yield is crucial. Unsold spots on the coach hit profitability. To tackle this Diamond Holidays implemented a personalised late availability programme. Background
3. Coach tours depart from a number of specific pickup points, therefore each set of recommended tours all had a pickup location within 10 miles of the customers home. Personalised by pickup point
4. Usually only a few spaces remain for each late availability deal. To avoid customers seeing deals that have since sold out they are refreshed on each open based upon real-time availability. Real-time Availability
5. Increase in revenue per email (versus weekly non-personalised campaigns) Increase in click- rates Minutes to build each email 312% 42% <5 3 2 1
6. www.reignitehq.com Want to learn more about how the Reignite personalisation platform can help your email marketing?  +44(0)116 3260 360  hello@reignitehq.com Sean Duffy Founder & CEO