How Frame keep members motivated with personalised emails

To keep their members motivated, fitness brand Frame use a variety of personalised emails.

Transcript

1. How fitness brand Frame use personalisation to keep members motivated
2. Fitness studio brand Frame have the simple mantra that getting fit should never feel like a chore & they’ve been putting FUN back into fitness since 2009. To keep their ‘Framers’ motivated & deliver the best experience in emails they embrace personalisation. Background
3. On key dates and milestones Frame celebrate the success of the member with personalised emails showing how they have ‘smashed it’. These use a range of data points displayed in brand fonts and using personalised graphics & charts. The monthly send is so popular any Framers who haven’t attended enough classes are known to ask where there email is! Celebrate Success
4. Frame can personalise every email with a live timetable showing the upcoming classes in each customers preferred genres & favourite studio. The timetable updates on every open, ensuring fully booked or past classes aren’t shown. Recommend the next class Real-time timetable personalised for every Framer
5. Open rates up to Click-rates up to Revenue per email up to 66% 12% £3.69 3 2 1
6. www.reignitehq.com Want to learn more about how the Reignite personalisation platform can help your email marketing?  +44(0)116 3260 360  hello@reignitehq.com Sean Duffy Founder & CEO