How cruisingexcursions.com generated £2 per email with real-time email personalisation

This case study demonstrates how Cruising Excursions worked used the Reignite platform to implement a highly personalised upsell programme to increase the number of excursions each customer would book on their forthcoming cruise, generating around £2 for every email sent.

Transcript

1. How cruisingexcursions.com generated £2 per email with real-time email personalisation
2. Cruising Excursions offer thousands of shore excursions for cruise passengers at huge discounts over booking with the cruise line direct. However, it was observed that they were only receiving bookings from customers for a fraction of the ports of their ports of call. Working with Reignite they implemented a personalised upsell programme to increase the share of excursion bookings. Background
3. Several fully automated creatives are sent in rotation every week before the cruise departure. These include a personalised set of tours they might consider in the ports of call they have not already booked for. The Campaign
4. Using the Reignite Recipe Builder the tours are selected as: • Available for specific cruise customer is booked on • Only ports where they have not booked • Upweight own-brand excursions • Don’t show if seen in another email in the last 14 days • Ranking by recommendation algorithm and popularity The Recipe
5. All excursions pulled via reservations API at the moment of open, with the latest price shown in the customers local currency. Live Availability
6. Personalised images are used to create added impact. While countdown timers are used immediately prior to departure to create urgency. Added Impact
7. Open rates up to: Click rates up to: Revenue per email 67% 18% £1.96 3 2 1
8. www.reignitehq.com Want to learn more about how Reignite can help your email marketing?  +44(0)116 3260 360  hello@reignitehq.com Sean Duffy Founder & CEO