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Introduction to Green-e Marketplace for Businesses and Brands, Featuring Procter & Gamble and Intelligent Nutrients

Introduction to Green-e Marketplace for Businesses and Brands, Featuring Procter & Gamble and Intelligent Nutrients

This webinar gives an introduction to Green-e Marketplace, the largest renewable energy certification program for businesses and retail products in North America. With over 600 products bearing the Green-e logo, the program verifies and certifies renewable energy purchases and climate commitments and provides effective promotional tools companies can use to market those purchases. This free webinar gave an overview of how organizations of all sizes can promote their environmental sustainability through participation in Green-e Marketplace, including:

Why companies choose to go green with clean energy
The basics of corporate renewable energy purchasing
How organizations using 100% renewable energy can certify themselves and their products through Green-e
Expanded marketing and promotional benefits and new sales tools offered to Green-e participants
How environmental sustainability through clean energy use can boost sales and appeal to customers who prefer products with better environmental performance

Speakers
Janell Schroeder, Research & Essential Oil Specialist, Intelligent Nutrients
Valerie Kessler, Global Energy Purchases, Procter & Gamble
Miranda Domico, Analyst, Center for Resource Solutions

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Transcript

  1. Introduction to Green-e®
    Marketplace for Businesses and
    Products

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  2. Presentation Roadmap
    • Introduction
    • Brief Overview of Green-e®
    • How to Source Renewable Energy
    • Green-e for Businesses and Products
    - Corporate
    - Products
    - Printers
    - Events
    • Benefits of Green-e®
    • Other Ways to Get Involved
    • Guest Speakers
    • Q&A

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  3. Overview of Green-e®

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  4. Center for Resource Solutions
    • Established in 1997
    • Market and policy solutions to advance renewable
    energy
    • Consistent monitoring of the energy policy landscape
    • Recognized by:

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  5. Qualifying Renewable Energy
    Resource Types
    Wind
    Solar
    Biomass
    Small Hydro
    Geothermal
    Wave/Tidal

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  6. How to Source Renewable Energy

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  7. Green-e® for Renewable Energy
    • Certification of five product types:
    • Covers all 50 states
    Source: https://www.epa.gov/sites/production/files/2016-01/documents/purchasing_guide_for_web.pdf

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  8. What is a REC?
    www.resource-solutions.org/learn

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  9. States with Green-e® Energy Certified
    Renewable Electricity Options, 2017
    RECs can be purchased
    regardless of location

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  10. How to Purchase Green-e® Certified
    Renewable Energy
    www.green-e.org/buy
    For retail renewable
    Search by:
    • Location
    • Product type
    • Resource type

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  11. Onsite Renewable Energy
    • Qualifying resource type
    - Green-e® Energy National Standard
    • Grid-connected
    • REC ownership

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  12. Direct PPAs
    • Source RECs directly from a renewable energy
    generator
    • Green-e® certifies the transaction
    • Annual audit
    • Third-party assurances from Green-e®

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  13. Green-e® for Businesses and
    Products

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  14. Green-e® for Businesses
    and Products
    Or that a product has been made
    using 100% renewable energy
    The Green-e® logo indicates
    that a business purchases
    enough renewable energy to
    cover their electricity usage

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  15. Green-e® Marketplace
    Benefits
    • Use of the Green-e® logo
    • Claims development and verification
    • Risk reduction
    • Communications support
    • Brand reputation

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  16. Program Overview
    Business Operations
    Requirements:
    • Source a “qualifying amount” of renewable
    energy based on electricity load
    Logo uses:
    • Website
    • Marketing materials
    • Sales collateral
    • Social media
    • Ads
    • Display

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  17. Program Overview
    Products
    Requirements:
    • Cover 100% of product manufacturing
    for products carrying the logo
    • Cover 100% of company headquarters
    electricity use
    Logo uses:
    • On-product
    • Web, marketing, sales, ads, etc…

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  18. Over 500 Certified Products

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  19. Program Overview
    Printers
    For printers and paper manufacturers
    Logo uses:
    • Printed materials for customers
    • Website/marketing use
    www.green-e.org/reprint

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  20. Program Overview
    Events
    • Purchase Green-e® certified carbon offsets to
    match 100% of the emissions associated with the
    event
    • And/or purchase Green-e® certified renewable
    energy for 100% of event’s
    electricity consumption
    • Launched at Greenbuild 2014

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  21. Why Green-e®?
    • Recognized by 81 million U.S.
    consumers
    • Over 60,000 businesses purchase
    Green-e® certified
    • Differentiate your company
    • Strengthen brand loyalty
    • Product advocacy
    • 44% of consumers are most likely to
    trust non-profits
    • Trusted 3rd party assurance

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  22. Participant Support Tools
    • Sales kit
    - Sales deck
    - Sales team training call
    • Communications guide
    • Social media kit
    - Infographics
    - Micrographics
    • Web banners/graphics
    • Case studies
    • Dedicated resource page

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  23. Miranda Domico
    Green-e® Marketplace Analyst
    [email protected]
    (415) 568-4280
    Resources:
    www.green-e.org/marketplace
    www.resource-solutions.org/learn
    www.renewableenergymarkets.com

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  24. NEW: Marketplace for Carbon
    Offsets
    • New program in development
    • Designed for claims around
    carbon offset purchases to
    match carbon emissions
    • Contact
    marketplace@resource-
    solutions.org if you are
    interested in being updated
    with the progress of program
    development

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  25. Green-e® International
    • Green-e® Renewable Standard for Singapore
    released in 2017
    • Standards for Chile and Taiwan to be released in
    coming years
    • Opportunities for purchasers to get involved in
    market research and development
    • Developing a certification program for Renewable
    Natural Gas

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  26. Renewable Energy Markets
    Conference
    www.renewableenergymarkets.com

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  27. Guest Speakers
    Valerie Kessler – Global Energy Purchases, Procter & Gamble
    Janell Schroeder – Intelligent Nutrients

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  28. Valerie Kessler
    Global Energy
    Purchases

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  29. Within our operations we strive to grow responsibly, constantly improving our efficiency while reducing our
    footprint. Production has increased since 2010, however, we have successfully decoupled that growth from
    our environmental footprint, achieving both absolute and production-adjusted reductions in waste, water,
    energy and GHG emissions.
    2020 Goal Progress

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  30. P&G’s Ambition 2030 environmental sustainability goals aim to enable and inspire positive
    impact on the environment and society while creating value for the Company and consumers.
    Ambition 2030
    WE WILL DO THIS THROUGH OUR POSITIVE IMPACT FRAMEWORK:
    Use the power of innovation
    and our brands to delight
    consumers and drive positive
    impact.
    BRANDS
    Reduce our footprint and
    strive for circular solutions.
    Create transformative
    partnerships that enable
    people, the planet and our
    business to thrive.
    SOCIETY
    Engage and equip
    P&G employees to build
    sustainability thinking and
    practices into their work and
    their communities.
    EMPLOYEES
    SUPPLY
    CHAIN
    100%
    Renewable
    Electricity

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  31. Green-e Claims
    Green-e Certification
    • Tyler Bluff Windfarm – Covers 100% of P&G Fabric and Home
    Care locations in USA & Canada
    • Albany, GA - 100% Renewable Steam from waste biomass
    Green-e Certification Brand claims
    • Herbal Essences bio:renew
    • “In 2016, we began purchasing certified renewable
    electricity credits, which come from windmills, for our
    Iowa City plant. This ensures that more renewable energy
    is added to the electricity grid, displacing conventional
    fuels like coal, nuclear or natural gas from the electricity
    system. Green-e’s® program certifies that the Renewable
    Energy Certificates we purchase meet strict
    environmental and consumer protection standards
    established by the non-profit Center for Resource
    Solutions.”
    • Pampers Pure Protection
    • Made with 100% certified renewable electricity and
    sustainably sourced wood pulp.

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  32. • Creating plant-based, environmentally conscious
    hair care and styling products since 2008
    • Founded by Horst Rechelbacher, the founder of
    Aveda
    • In addition to Green-e®, certified to Leaping
    Bunny, USDA Organic and/or COSMOS-Organic
    • Purchase wind locally for products manufactured
    in-house, and RECs for products manufactured at
    partner facilities
    • The Green-e® symbol is on over 90 Intelligent
    Nutrient Products
    • We are proud to go the extra mile – the added
    consumer protection of a 3rd party verification are
    highly valued

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  33. Questions & Answers

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  34. Miranda Domico
    Green-e® Marketplace Analyst
    [email protected]
    (415) 568-4280
    Resources:
    www.green-e.org/marketplace
    www.resource-solutions.org/learn
    www.renewableenergymarkets.com

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  35. Sources:
    2017 Verification Report: https://resource-solutions.org/g2017/
    2015 State of Sustainability in America Report – Natural Marketing
    Institute (NMI)
    www.green-e.org

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