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The Red Queen Race

Roan Lavery
June 07, 2011

The Red Queen Race

What makes a great product? It's complicated, but in this talk I look at some of the key decisions behind making a successful and compelling product.

As presented at An Afternoon with Startups at DIBI, June 7th 2011.

Roan Lavery

June 07, 2011
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Transcript

  1. "It takes all the running you can do, to keep

    in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" - The Red Queen, Through the Looking-Glass The Red Queen Theory
  2. N O

  3. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  4. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  5. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  6. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  7. API User permissions Search Usage metrics Photo gallery User comments

    Ratings Upload UI Categories Back ups Strategy Who benefits? Profit! Niche audiences, New territory, Join the dots Users, Sales, Marketing, Engineering New market, Upsell, Reduce overheads
  8. Result Over 50% of new signups come via referral Standard

    conversion rate ~ 20-30% Referred conversion rate ~ 50%