The Red Queen Race

The Red Queen Race

What makes a great product? It's complicated, but in this talk I look at some of the key decisions behind making a successful and compelling product.

As presented at An Afternoon with Startups at DIBI, June 7th 2011.

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Roan Lavery

June 07, 2011
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Transcript

  1. O N E Q U E S T I O

    N
  2. None
  3. + Actually Useful

  4. + Actually Useful = PROFIT!!

  5. Aren’t you done yet?

  6. Charles Darwin

  7. 1859

  8. None
  9. "It takes all the running you can do, to keep

    in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" - The Red Queen, Through the Looking-Glass The Red Queen Theory
  10. O N E Q U E S T I O

    N
  11. Aren’t you done yet?

  12. N O

  13. N E V E R

  14. The Red Queen Race Roan Lavery Product Director, FreeAgent roanlavery

    @
  15. G E N E S I S

  16. Scratch that itch caseywilliamson

  17. The big picture

  18. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  19. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  20. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  21. Stock File Accounts Payroll Receipts Estimates Invoicing Time Tracking Expenses

    Budgeting Pay Taxes Cashflow Bills Banking Ecosystem visualisation
  22. The Paradox It has to be simple. Yes! But it

    has to do loads.
  23. None
  24. None
  25. None
  26. Laffer curve Tax rate % 0 100 Revenue

  27. Laffer curve Functionality Customer Satisfaction

  28. "The world is complex; our tools need to match that

    complexity." - Don Norman
  29. - Don Norman "It’s not complexity that’s the problem, it’s

    bad design"
  30. Run upstairs thomas_hawk

  31. E V O L U T I O N

  32. FUNCTIONALITY RELIABILITY USABILITY PROFICIENCY CREATIVITY Hierarchy of Needs

  33. nora kann fliegen Where next?

  34. API User permissions Search Usage metrics Photo gallery User comments

    Ratings Upload UI Categories Back ups
  35. API User permissions Search Usage metrics Photo gallery User comments

    Ratings Upload UI Categories Back ups
  36. API User permissions Search Usage metrics Photo gallery User comments

    Ratings Upload UI Categories Back ups Strategy Who benefits? Profit! Niche audiences, New territory, Join the dots Users, Sales, Marketing, Engineering New market, Upsell, Reduce overheads
  37. Your users are your Product Development

  38. Your users are your Product Development and Marketing

  39. Stéfan Stand out

  40. Give them something remarkable and make it easy to tell

    their friends” “
  41. Give them something remarkable and make it easy to tell

    their friends” “
  42. None
  43. None
  44. Result Over 50% of new signups come via referral Standard

    conversion rate ~ 20-30% Referred conversion rate ~ 50%
  45. Thanks Roan Lavery roan@freeagentcentral.com Twitter: @roanlavery www.freeagentcentral.com