Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Turning your idea into a business
Search
Roan Lavery
May 27, 2009
Technology
1
120
Turning your idea into a business
Presented at the Future of Web Apps 2009
Roan Lavery
May 27, 2009
Tweet
Share
More Decks by Roan Lavery
See All by Roan Lavery
Driving growth vs building core value
roanlavery
1
1k
Why technology will destroy us all (and what we can do about it)
roanlavery
2
430
The Red Queen Race
roanlavery
1
480
Other Decks in Technology
See All in Technology
未経験者・初心者に贈る!40分でわかるAndroidアプリ開発の今と大事なポイント
operando
5
480
DDD集約とサービスコンテキスト境界との関係性
pandayumi
3
280
OCI Oracle Database Services新機能アップデート(2025/06-2025/08)
oracle4engineer
PRO
0
110
「Linux」という言葉が指すもの
sat
PRO
4
130
自作JSエンジンに推しプロポーザルを実装したい!
sajikix
1
170
「何となくテストする」を卒業するためにプロダクトが動く仕組みを理解しよう
kawabeaver
0
390
MCPで変わる Amebaデザインシステム「Spindle」の開発
spindle
PRO
3
3.2k
20250910_障害注入から効率的復旧へ_カオスエンジニアリング_生成AIで考えるAWS障害対応.pdf
sh_fk2
3
240
DevIO2025_継続的なサービス開発のための技術的意思決定のポイント / how-to-tech-decision-makaing-devio2025
nologyance
1
390
なぜスクラムはこうなったのか?歴史が教えてくれたこと/Shall we explore the roots of Scrum
sanogemaru
5
1.6k
会社紹介資料 / Sansan Company Profile
sansan33
PRO
6
380k
Practical Agentic AI in Software Engineering
uzyn
0
110
Featured
See All Featured
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.4k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.9k
Balancing Empowerment & Direction
lara
3
620
Practical Orchestrator
shlominoach
190
11k
Designing for humans not robots
tammielis
253
25k
The Power of CSS Pseudo Elements
geoffreycrofte
77
6k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
139
34k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
131
19k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
61k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.9k
Rails Girls Zürich Keynote
gr2m
95
14k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Transcript
None
None
Turning your idea into a business Roan Lavery
None
The plunge
Who needs a business model anyway? - Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Who needs a business model anyway? - Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Who needs a business model anyway? - Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Who needs a business model anyway? - Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Who needs a business model anyway? “With this kind of
traffic, we'll figure it out” - John Doerr, Google Board - Dick Costello, Feedburner http://www.burningdoor.com/askthewizard/
Web app business models Advertising 34% Subscription 14% 3rd party
supported 14% Long game 6% Payments 32% http://www.boxuk.com/blog/monetizing-your-web-app-business-models
Free love
The psychology of free
Free love? Critical mass Advertising down User costs Bandwidth Storage
Support Scaling
The problem with free is that every time you double
the size of your database the cost of maintaining the site grows 6 fold. The bigger you get as a free site the less money you make per visit and the more it costs to service a visit.” “ - Markus Frind
Make ‘em pay
Individual Business ~ x 10
None
= £48,000 a year 200 users @ £20 per month
= £4,000 a month
4000 users @ £20 per month = £80,000 a month
= £960,000 a year = £48,000 a year 200 users @ £20 per month = £4,000 a month
4000 users @ £20 per month = £80,000 a month
= £960,000 a year CHA CHING!! = £48,000 a year 200 users @ £20 per month = £4,000 a month
Topical Geographical
Topical Freelancers in service industries Geographical
Topical UK based (mostly) Freelancers in service industries Geographical
http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
Freemium
conversion rate = 2.5% cost per user = £2 a
year
conversion rate = 2.5% Total Users 160,000 cost per user
= £2 a year
conversion rate = 2.5% Total Users 160,000 cost per user
= £2 a year 4000 paying @ £20
conversion rate = 2.5% Total Users 160,000 cost per user
= £2 a year 4000 paying @ £20 156,000 free
£960,000 - £320,000 = £640,000 conversion rate = 2.5% Total
Users 160,000 cost per user = £2 a year 4000 paying @ £20 156,000 free
March 2007
May 2009
there it is! May 2009
Freemium Subscription + free trial Daily Sign ups Revenue
Lessons learned Find your niche audience Charge people! Be careful
about what you give away Be creative with business models Agile business development
None
None
Any questions? Roan Lavery
[email protected]
follow: @roanlavery & @freeagent http://www.flickr.com/photos/guy_incognito/47600607/
http://www.flickr.com/photos/picsandpics/3395713506/ http://www.flickr.com/photos/digitalsextant/1806620459/ http://www.flickr.com/photos/15589195@N04/2128900152/ http://www.flickr.com/photos/drb62/457354545/ http://www.flickr.com/photos/greenshock/44793290/ http://www.flickr.com/photos/bebebeaux/2956060052/ http://www.flickr.com/photos/undaunted/488622130/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/ciordia/2241906999/ http://www.flickr.com/photos/lucy_baxter/3326890764/ Attribution