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Why technology will destroy us all (and what we can do about it)

Roan Lavery
November 01, 2012

Why technology will destroy us all (and what we can do about it)

We often think of technological progress as a good thing, but the reality is, it's as much a threat as it is an opportunity. In this talk I look at 3 things you can do to prepare yourself for any disruptions technological change might bring.

Roan Lavery

November 01, 2012
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  1. sasjamilenkovic POSSIBILITY THE ERA OF Friday, 2 November 12

  2. peterkaminski Friday, 2 November 12

  3. Friday, 2 November 12

  4. BROKEN BARRIERS army_chaz Friday, 2 November 12

  5. nasamarshall ENGAGE CONNECT AND Friday, 2 November 12

  6. Friday, 2 November 12

  7. DESTROY US ALL WHY TECHNOLOGY WILL @roanlavery Friday, 2 November

    12
  8. DESTROY US ALL WHY TECHNOLOGY WILL @roanlavery (AND WHAT WE

    CAN DO ABOUT IT) Friday, 2 November 12
  9. PROBLEM A Friday, 2 November 12

  10. “25% of new businesses will fail within the first year”

    - SMALL BUSINESS ADMINISTRATION Friday, 2 November 12
  11. CHANGE RAPID Friday, 2 November 12

  12. TIME RETURN ON ASSETS 1965 2010 www.dachisgroup.com/2011/11/everything-is-a-service/ Friday, 2 November

    12
  13. THREAT OPPORTUNITY OR sepehrehsani Friday, 2 November 12

  14. 1 . Friday, 2 November 12

  15. Friday, 2 November 12

  16. 1976 2012 90% FILM SALES 85% CAMERA SALES FILE FOR

    BANKRUPTCY Friday, 2 November 12
  17. Their failure was one of imagination. When you buy a

    product, what you’re really buying is the ability to do something. Product, construed as ability, is form agnostic, and should not just adapt to, but also anticipate changes in how people will want to access and use that ability.” “ - AMARIS SINGER, WOLFF OLINS Friday, 2 November 12
  18. WHY ARE WE HERE? daves-f-stop Friday, 2 November 12

  19. “What is this product or service?” “Why would I use

    it?” “How does it work?” “What does it let me do (or not do)?” “When will I use it?” “What does it say about me?” “How does it make me appear to others?” Friday, 2 November 12
  20. JUSTICE ONENESS REDEMPTION SECURITY TRUTH VALIDATION WONDER ACCOMPLISHMENT BEAUTY COMMUNITY

    CREATION DUTY ENLIGHTENMENT FREEDOM HARMONY 15 MEANINGS www.makingmeaning.org Friday, 2 November 12
  21. “ - PETER DRUCKER The customer rarely buys what the

    company thinks it sells” Friday, 2 November 12
  22. Sells cameras and photographic film KODAK Friday, 2 November 12

  23. A way to capture, share and relive memories KODAK Friday,

    2 November 12
  24. Sells books BORDERS Friday, 2 November 12

  25. Access to the written word BORDERS Friday, 2 November 12

  26. Rents movies and games BLOCKBUSTER Friday, 2 November 12

  27. Convenient access to entertainment BLOCKBUSTER Friday, 2 November 12

  28. PURPOSE EMBRACE Friday, 2 November 12

  29. MEAN KNOW WHAT YOU 1 . Friday, 2 November 12

  30. 2. Friday, 2 November 12

  31. INVESTMENT SATISFACTION KANO DELIGHTERS PAY OFFS TABLE STAKES Friday, 2

    November 12
  32. DELIGHTER PULL TO REFRESH Friday, 2 November 12

  33. DELIGHTER PULL TO REFRESH Friday, 2 November 12

  34. INVESTMENT SATISFACTION KANO DELIGHTERS PAY OFFS TABLE STAKES Friday, 2

    November 12
  35. INVESTMENT SATISFACTION KANO DELIGHTERS PAY OFFS TABLE STAKES TIME Friday,

    2 November 12
  36. LIGHT, ATTRACTIVE DESIGN POWERFUL PROCESSOR MULTI-TOUCH SCREEN GOOD BATTERY LIFE

    WI-FI APP STORE ... Friday, 2 November 12
  37. EDGE LIFE ON THE jocelynmarie Friday, 2 November 12

  38. You’ve got to start with the customer experience and work

    backwards to the technology.” “ - STEVE JOBS Friday, 2 November 12
  39. WILLINGNESS TO REPURCHASE WILLINGNESS TO RECOMMEND RELUCTANCE TO SWITCH EXPERIENCE

    = Friday, 2 November 12
  40. In this age, the only source of competitive advantage is

    the one that can survive technology-fueled disruption: an obsession with customer experience.” “ - HARLEY MANNING, FORRESTER RESEARCH Friday, 2 November 12
  41. Email Account Set-up Help Videos Account Setup Evaluation (Free Trial)

    Subscription Make Payment Confirmation Step 2 Step 3 Step 4 Dashboard/ Welcome Set-up/Explore U Webinars (Every Friday) Email Subscript Confirmat Email Invoices/ Estmates DAY 3 Email Expenses DAY 6 Email Account Summary DAY 7/14/21/28 Email Trial Finished DAY 30 Email 5 days left FA Benefits Email Banking/ PayPal DAY 9 Email VAT DAY 12 Email Tax DAY 16 Email Profit & loss DAY 19 DAY 25 Watch help video May call/email Support Watch help video May call/email Support this is a quick set-up and w orth the effort d I add m y real com pany details? t sure I've got all the required inform ation Rushed W ant to m ake a decision quickly If I subscribe now w ill I lose m y trial? How do I give m y accountant access? Relieved Look like I'm nearly finished Autom ated banking looks useful C onfused Entering these dates is confusing W orried I'm m aking m istakes/guessing M ight com e back and finish this later Frustrated Som e things don't m ake sense Not easy to rectify m istakes Haven't got enough tim e Forgotten m y login Forgotten w here to log in Satisfied Seem s to do everything I need U ndecided Could I extend m y free trial? Do I really need this? Am I paying for functionality I w on't use? Is the softw are pow erful enough? Share subscription Ran out of tim e/didn't login Watch help video May call/email Support pport Create Invoice Add Logo Set Themes Create Contact Create Estimate Create Project Create Bill Upload Statement Explain Items Edit Templates View Reports Create Expense Add Users Unsure if I've finished the setup process? Login/out nd m y Com pany tion num ber Friday, 2 November 12
  42. AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf,

    from The Noun Project Friday, 2 November 12
  43. Looks like it could help Sees Ad AWARENESS WEBSITE FREE

    TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  44. Can’t find the info I need Visits Home page Looks

    like it could help Sees Ad AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  45. Can’t find the info I need Visits Home page I’ll

    do this later Sign up Looks like it could help Sees Ad AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  46. Can’t find the info I need Visits Home page I’ll

    do this later Sign up Looks like it could help Sees Ad Wow, that was easy Send invoice AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  47. Can’t find the info I need Visits Home page I’ll

    do this later Sign up Looks like it could help Sees Ad Wow, that was easy Send invoice I need more time to decide Pay AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  48. Can’t find the info I need Visits Home page I’ll

    do this later Sign up Looks like it could help Sees Ad Wow, that was easy Send invoice Sorted my problem Contact support I need more time to decide Pay AWARENESS WEBSITE FREE TRIAL SUBSCRIBER INACTIVE Icons: Tobias F. Wolf, from The Noun Project Friday, 2 November 12
  49. Can’t find the info I need Visits Home page I’ll

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  50. EXPERIENCE FOCUS ON THE 2. Friday, 2 November 12

  51. 3. Friday, 2 November 12

  52. DISTRIBUTION THE ERA OF wiredphotostream Friday, 2 November 12

  53. QUALITY THE ERA OF Friday, 2 November 12

  54. Word of mouth - one person sharing marketing- relevant information

    with another person - is far more influential for business executives than other communication channels.” “ - JACK MORTON WORLDWIDE Friday, 2 November 12
  55. Friday, 2 November 12

  56. 10% 10% 10% 10% 10% 10% Friday, 2 November 12

  57. “Give them something remarkable and make it easy to tell

    their friends” - SETH GODIN Friday, 2 November 12
  58. Friday, 2 November 12

  59. CONVERSION NOT REFERRED REFERRED 25% 50% Friday, 2 November 12

  60. SERVICES FROM PRODUCTS TO oldpatterns Friday, 2 November 12

  61. PRODUCTS TANGIBLE OWNED ONE OFF PURCHASE NO ONGOING INTERACTION SERVICES

    INTANGIBLE SUBSCRIBED REGULAR ONGOING PAYMENTS REGULAR INTERACTION Friday, 2 November 12
  62. PRODUCTS TANGIBLE OWNED ONE OFF PURCHASE NO ONGOING INTERACTION SERVICES

    INTANGIBLE SUBSCRIBED REGULAR ONGOING PAYMENTS REGULAR INTERACTION Friday, 2 November 12
  63. uk_pictures Friday, 2 November 12

  64. uk_pictures Friday, 2 November 12

  65. kongharald Friday, 2 November 12

  66. kongharald Friday, 2 November 12

  67. Friday, 2 November 12

  68. SMILE SERVICE WITH A Friday, 2 November 12

  69. Friday, 2 November 12

  70. RESPOND LISTEN AND Friday, 2 November 12

  71. Unlike products, services are often designed or modified as they

    are delivered; they are co-created with customers; and service providers must often respond in real time to customer desires and preferences. Services are contextual.” “ - DAVE GRAY Friday, 2 November 12
  72. Forums Data Market Research Face-to- face Surveys Social Media YOU

    User Testing Customer Support Friday, 2 November 12
  73. The only sustainable competitive advantage is the rate at which

    a company can learn.” “ - JOHN HAGEL AND JOHN SEELY Friday, 2 November 12
  74. LEARNING KEEP 3. Friday, 2 November 12

  75. UP WRAP dolmansaxlil Friday, 2 November 12

  76. KNOW WHAT YOU MEAN FOCUS ON EXPERIENCE KEEP LEARNING Friday,

    2 November 12
  77. EMPATHY THE ERA OF Friday, 2 November 12

  78. Your scientists were so preoccupied with whether or not they

    could, they didn't stop to think if they should.” “ Friday, 2 November 12
  79. FUTURE THE Friday, 2 November 12

  80. THANKS THAT’S IT @roanlavery roan@freeagent.com Friday, 2 November 12