Why technology will destroy us all (and what we can do about it)
We often think of technological progress as a good thing, but the reality is, it's as much a threat as it is an opportunity. In this talk I look at 3 things you can do to prepare yourself for any disruptions technological change might bring.
Their failure was one of imagination. When you buy a product, what you’re really buying is the ability to do something. Product, construed as ability, is form agnostic, and should not just adapt to, but also anticipate changes in how people will want to access and use that ability.” “ - AMARIS SINGER, WOLFF OLINS Friday, 2 November 12
“What is this product or service?” “Why would I use it?” “How does it work?” “What does it let me do (or not do)?” “When will I use it?” “What does it say about me?” “How does it make me appear to others?” Friday, 2 November 12
In this age, the only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” “ - HARLEY MANNING, FORRESTER RESEARCH Friday, 2 November 12
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Word of mouth - one person sharing marketing- relevant information with another person - is far more influential for business executives than other communication channels.” “ - JACK MORTON WORLDWIDE Friday, 2 November 12
Unlike products, services are often designed or modified as they are delivered; they are co-created with customers; and service providers must often respond in real time to customer desires and preferences. Services are contextual.” “ - DAVE GRAY Friday, 2 November 12
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