2011 Media Pack

Example of the Total Telecom media kit via SpeakerDeck

Transcript

1. BUSINESS INSIGHT FOR THE GLOBAL COMMUNICATIONS INDUSTRY MEDIA PACK 2011
2. Geographic Breakdown Organisation Breakdown Source Nielsen Site Census (April-September 2010) North America 25% Asia Pacific 24% Africa 2% Europe 44% Middle East & Africa 4% Professional Serv- ices & Media 15% Enterprise/ other users 10% Operators & Service Providers 46% Vendor/OEMs/Out- sourcing 27% Regulators 2% Source registration data/user surveys Source user data CxO 5% Engineering & Technical 24% Other 20% Middle Management 32% Senior Management 19% Latin America 1% All major companies within the sector are represented, including: •  98% of the largest global telecom operators and service providers •  Key operators and service providers from all areas, including mobile, wholesale, MVNO’s, Tier-2 carriers, ISP’s etc •  Key users of telecom services from all sectors: retail, finance, manufacturing etc •  Telecom equipment vendors, OEM’s and specialist vendors •  Professional services •  And more Interactive audit provided by Overview Since 1997 Total Telecom has provided the connection between the buyers and sellers in the global telecom market. This we do by the provision of high quality editorial content, including daily news and in-depth analysis, and by organising events to facilitate discussion on industry issues and recognise excellence and innovation by companies and individuals. Total Telecom has a range of tools including online and digital publishing, video, interactive tools, strategic networking events and glamorous awards, plus for 2011 we will launching a dedicated annual conference. Our mission is to generate value for all sectors of the industry by engaging our audience as readers, participants, advertisers and sponsors in the most innovative, compelling and cost-effective manner. Our Audience Total Telecom serves the global telecom industry, with special focus on executives within operators, service providers and the enterprise users of telecom products and services. In total up to 100,000 global telecom professionals from more than 200 countries use our products every month, through our website and opt-in email audience, as well as through social media, where we have over 15,000 followers.
3. Adding a multi-media perspective to the Total Telecom portfolio enables us to offer unique event coverage, executive interviews, video round tables and more. All this is offered through Total Telecom as well as for clients own use. • High quality video production • Expert presenters • Fast turn around times • Cost effective sponsorship and production options Total Telecom Online: www.totaltele.com Launched in 1997, our award winning news website provides vital industry news for around 90,000 global telecom professionals every month, as well as offering the most comprehensive archive in the industry; more than 100,000 articles are available dating back more than 14 years. • Online news, updated daily as it happens • Used by virtually every major telecom operator and service provider • The only website offering a BPA traffic audit in the telecom sector • Online Brand of the Year 2009 (PPA IPA Awards)* • Extensive branding and thought leadership options A fully digital monthly publication offering in-depth telecom analysis and insight to the widest possible audience. Respected editors combined with full in-depth readership reporting makes a powerful advertising medium, targeted to up to 90,000 users of Total Telecom every month. • Published 10 times a year • Freely accessible to all users of Total Telecom products • Registered circulation database of over 40,000 telecom professionals •  Traditional display advertising options combine with the latest rich media and interactive formats • Full reporting of readership and activity available Simple to download from the iTunes App Store, you can get the latest issue and archive of Total Telecom+ as well as the 2010 Global 100 - all FREE of charge. Global 100 Operators Report Our annual ranking of the 100 largest operators by published revenue and profit figures has been produced as a standalone report since 2001. A consistent approach backed by expert analysis and insight makes this a popular report amongst operators as well as those wishing to sell to them and industry watchers and commentators. • Stand alone annual report •  Powerful advertising and sponsorship opportunity • Widely distributed to Total Telecom users total teleVision www.totaltele.tv * The PPA are the leading trade association for European publishers View our showreel
4. The WCA provides access to a uniquely engaged and senior audience. Since 1999 we have established a reputation as the leading annual awards for global telecom operators and service providers with the result being that the awards night annually attracts up to 500 of the most senior executives. An unrivalled networking opportunity is the pinnacle of a cross media marketing campaign that provides brand exposure for more than 8 months. •  Launched in 1999 •  Independent recognition of innovation and excellence for telecom operators •  2011 awards will be presented in London in November 2011 •  500 senior executives attend the gala •  17 categories to be presented in 2010 •  Sponsorship opportunities available World Communication Awards CXO 29% Director Level 48% Other Manager 16% Other 7% Typical WCA Attendees www.worldcommsawards.com awards www.worldvendorawards.com www.asiacommsawards.com Launched in May 2010 to provide independent recognition of excellence and innovation from telecom vendors, the inaugural awards attracted more than 100 entries and brought together around 150 people for the awards dinner. • 2nd World Vendor Awards to be presented in May 2011 • A full list of categories is available online • Outstanding opportunities for recognition and sponsorship New for 2011, the Asia Communication Awards recognise the successes of Asian telecom businesses, globally. The inaugural awards will be held in Singapore in June 2011, coinciding with CommunicAsia to ensure a strong audience. • 1st annual awards Singapore, June 2011 • Recognising the success of Asian telecom industry • Independent and rigorous assessment • Sponsorship opportunities available ZRUOGYHQGRUDZDUGV ZRUOGYHQGRUDZDUGV asia • communication • awards
5. events 2011 will see an important restructuring of the Total Telecom face to face event calendar to provide a range of high quality engagement opportunities for both delegates and commercial partners. All events will be designed to compliment Total Telecom’s editorially driven agenda, including: Breakfast with Total Telecom A series of breakfast briefings, to be held on a monthly basis; these events will offer the opportunity for targeted groups of buyers and sellers to meet in a focused and cost effective manner to discuss key issues surrounding a specific subject. Breakfast briefings are sponsor driven, and as a result the topic agenda we lay down will be supplemented by sponsor requirements. • A series of half day focused events • Cost effective for delegates and sponsors alike • Leverage across the Total Telecom portfolio • Work with Total Telecom to create an event to meet your needs • Speaker opportunities available Total Telecom Annual Conference New for 2011, the Total Telecom Annual Conference will be co-located with the 2011 World Communication Awards, and will be held in London in November. The conference will provide strategic and visionary discussion for the senior executives of the global communications industry and is expected to attract around 200 delegates over 2 days. • New 2 day senior level conference • Focus on strategy and vision • Co-location with the World Communication Awards • Speaker and sponsorship opportunities available. WORLD ORLD www.totaltele.com/breakfast www.totaltele.com/world
6. Total Telecom Plus Editorial coverage 2011 Business Analysis for Telecoms Professionals February Home networking Subsea networks / wholesale services The future of WiMAX March Green technologies SME services Machine-to-machine (m2m) communications April Next-generation Internet Location-based services Satellites May Next-generation mobile (true 4G technologies) Vertical sector services (healthcare/finance etc) Content delivery networks June Data hosting/virtualisation/cloud services Emerging markets Monetising content services July/August Mobile network optimisation (base stations/femtocells) Next-generation network business models TV/video strategies September IP services (IP Multimedia Subsystem/MPLS) LTE business models (including handsets) Managed network services / outsourcing October Service Delivery Platforms Virtual service providers Business support systems November Augmented reality Device strategies Corporate social responsibility / branding December/January Mobile traffic offloading Network services: unified communications/ gaming/video conferencing Systems integration/IT services Total Telecom Plus provides in-depth business analysis for telecoms professionals on the latest developments in the global information, communications and technology market. In each of 10 issues we will include features in the following sections: Network Strategies; Technology Trends; Content Strategies; Corporate/SME Services; and Business and Finance. We reserve the right to change the order of subjects. Total Telecom Plus is a fully digital publication available and promoted to the global telecoms industry on multiple platforms.
7. EDITORIAL ADDRESS 4th Floor, Welken House, 10-11 Charterhouse Square, LONDON EC1M 6EH Tel: +44 (0)20 7608 7030 Fax: +44 (0)20 7608 7050 or register online at: www.totaltele.com/register www.worldcommsawards.com • www.worldtelecomscouncil.com • www.worldvendorawards.com www.totaltele.com Winner of Digital Brand of the Year 2009 and 2010 Publisher Rob Chambers rob.chambers@totaltele.com T +44 (0) 20 7608 7077 Marketing Manager Tally Judge tally.judge@totaltele.com T +44 (0) 20 7608 7076 Marketing Executive Ruth Clark ruth.clark@totaltele.com T +44 (0) 20 7608 7080 Assistant Editor Nick Wood nick.wood@totaltele.com T +44 (0) 20 7608 7046 Project Manager Charles Georgiou charles.georgiou@totaltele.com T +44 (0) 20 7608 7071 Sales Manager Nick Carter nick.carter@totaltele.com T +44 (0) 20 7608 7065 Editor Mary Lennighan mary.lennighan@totaltele.com T +44 (0) 20 7608 7069 Sales Manager Gordon White gordon.white@totaltele.com T +44 (0) 20 7608 7041 Associate Editor Ian Kemp ian.kemp@totaltele.com T +44 (0)1626 835 703 Advertising contact USA -East Karen C. Smith-Kernc KarenKCS@aol.com KCS International T +1 717 397 7100 F +1 717 397 7800 Advertising contact USA - West & Canada Alan A, Kernc AlanKCS@aol.com KCS International T +1 717 397 7100 F +1 717 397 7800 Customer Services Executive Aleisha Bryant aleisha.bryant@terrapinn.com T +44 (0)20 7092 1170 team