Site Clinic Case Study

Transcript

1. ROB MILLARD Essentialtravel.co.uk Site Clinic
2. Firstly, is all content link worthy? Top Pages Report What are the themes? What works best? Would you link to it?
3. Educate your writers about promoting their work through a promotion network Social RSS Outreach ROB MILLARD Publish Content
4. Motivate your writers to promote Publish content Promote (give them a checklist) Measure results Acknowledge success publicly Review your approach ROB MILLARD
5. Get more from your social networks You have a lot of followers, but are you reaching people with the propensity to link? Use the likes of http://www.followerwonk.com to identify bloggers. ROB MILLARD
6. Get more from your social networks Are you tweeting at the right time of day to get the most from your content? Use http://www.crowdbooster.com/ - also shows your most influential tweets, and top retweeters. ROB MILLARD
7. Publish full RSS with absolute links Other sites might republish it, and links will show that you’re the original source. Link back to your high value keywords from your copy too. In addition, RSS users are more likely to share and link to your content if they can actually read it. ROB MILLARD
8. What’s the difference between “Magazine” and “Blog”? Put yourself in the users shoes. Does this make it harder to promote when they’re split out? Run usability testing and card sorting. http://www.currybet.net/cbet_blog/2010/06/10-tips-for-ambush-guerilla-us.php http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide ROB MILLARD
9. Split test position and style of social buttons Use javascript events in Google analytics, although the quality of the content will affect this test as it can’t run in parallel. Possibly use a split testing tool? ROB MILLARD
10. Bloggers email digest Do soft outreach - retweet them etc, interact with them. Once you have a warm relationship after a month or two, invite them to your “exclusive bloggers email digest”. https://www.google.co.uk/search?aq=f&ix=seb&sourceid=chrome&ie=UTF- 8&q=travel+blog+intitle%3A%22round+up%22%7C%22roundup%22 ROB MILLARD
11. You should still do all the other stuff Link building Guest posting Ego bait Infographics Low level Etc. ROB MILLARD