Use social channels to drive voting on website Winner designs select pieces with Tobin Heath Portion of sales donated to cause of artists choice Applied to Re-inc
status quo? Tell us about them and how they're leading the way for current and future changemakers to be featured on our social media and website. RECOGNIZE A CHANGEMAKER To top if off we'll even send some extraordinary changemakers re-inc merch to help share our pride redefining the status quo! We want to hear from you! At re-inc we're all about creating a space where we can learn and work together to transform our communities. RE-INC GIVEAWAY CALLING ALL CHANGEMAKERS WIN RE-INC MERCH FOR YOU & A FELLOW CHANGEMAKER Learn More > re_inc TELL US ABOUT SOMEONE WHO INSPIRES YOU TO REDEFINE & REIMAGINE THE STATUS QUO Submit a Changemaker
R I T A G E M O N T H N A T I O N A L W O R L D K I N D N E S S D A Y A S I A N A M E R I C A N A N D P A C I F I C I S L A N D E R H E R I T A G E M O N T H COMMUNITY HIGHLIGHTS B R E A S T C A N C E R A W A R E N E S S W E E K
D Y O U J O I N T H E R E - I M A G I N E R C O M M U N I T Y ? H O W T O E N G A G E I N D I F F I C U L T C O N V E R S A T I O N S H O W T O B E A G O O D A L L Y M E E T T H E A R T I S T & T H E I R C A U S E G E T I N V O L V E D : H O W T O D O Y O U R P A R T
, " W H E R E T H E R E ' S A W I L L T H E R E ' S A W A Y " H E L P O T H E R S , " L O V E Y O U R N E I G H B O R A S Y O U R S E L F " R E B E L , F I G H T & O V E R T U R N W H A T ' S N O T W O R K I N G
, " W H E R E T H E R E ' S A W I L L T H E R E ' S A W A Y " The Quest H E L P O T H E R S , " L O V E Y O U R N E I G H B O R A S Y O U R S E L F " Overcoming the Monster R E B E L , F I G H T & O V E R T U R N W H A T ' S N O T W O R K I N G Overcoming the Monster
100k followers higher than competitors (avg 2-3%) TWITTER MEDIUM PERFORMANCE heavy visual content promoting apparel, not news or resources OTHER WIDE VARIETY OF PLATFORMS Pinterest, Facebook, Youtube, Spotify not curated enough, low visability
STUDENTS WANT PICTURES AND GRAPHICS TO GLANCE AT RATHER THAN HAVING TO READ A POST https://steeladvertising.com/top-3-marketing-tactics- to-reach-college-students-today/
BE LOYAL TO THAT BRAND https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/08/the-path-to- millennial-spend-is-paved-with-transparency/#632691bd40d1 FOR LIFE
L L S U R V E Y R E S P O N D E N T S Said they trust a brand more if it offers product transparency 8 3 % O F M I L E N N I A L M O M S Aged 18-34 said it was important C O N S U M E R S L I K E L Y T O S T A Y F O R T H E L O N G H A U L When switching to a brand in favor of increased transparency https://www.forbes.com/sites/forbescommunicationsc ouncil/2017/08/08/the-path-to-millennial-spend-is- paved-with-transparency/#632691bd40d1
annual salary of $45, 606 versus $51, 461 reported by heterosexual women The earnings gap was even wider between gay men ($56, 936) and heterosexual men ($83, 469) For every $1 a man in a married opposite-sex couple received, a married woman in an opposite-sex couple earned $0.63 A married woman in same-sex couple earned $0.79 — or $0.16 more than her straight counterpart. 2005 2010 2015 2020 https://www.nbcnews.com/know-your- value/feature/pride-month-12-key-numbers- highlighting-economic-status-challenges-lgbtq-
O P L E E A R N L E S S Than that compared to 16% of non-LBTQ people 3 0 % P O V E R T Y R A T E In bisexual women and transgender people, the highest of all sexual orientations https://www.forbes.com/sites/forbescommunicationsc ouncil/2017/08/08/the-path-to-millennial-spend-is- paved-with-transparency/#632691bd40d1
GROWN BY 100% EVERY YEAR LARGE RETAILERS GENERATED CLOSE TO $3B IN SALES IN 2016 up from $57 million in 2011 70% OF BUSINESS LEADERS say subscription business models will be key to their prospects in the years ahead Source: Global Banking and Finance Review
with Costco, cost effective to pay annual membership and receive lower prices P E R S O N A L I Z E D Ex. Blue Apron, tailored to tastes C U R A T I O N Different from personalization, expert pulling together pieces to make an exceptional product https://www.forbes.com/sites/forbestechcouncil/2019 /08/12/whats-behind-the-rise-of-the-subscription- model/#7f3352e835c3 C O N V E N I E N C E Replenishment, curation and access
people in its community versus the brand itself” “"The brand must recognize the community is the rightful owner of the brand” https://hbr.org/2009/04/getting-brand-communities- right
N G Welcoming new members of community in effective way E M P A T H I Z I N G Offering emotional/physical support to members. G O V E R N I N G Articulating behavioural expectations within brand community Social- Networking
Recognizing variance within the brand community M I L E S T O N I N G Noting Seminal events in brand ownership and consumption D O C U M E N T I N G Detailing the brand relationship journey in a narrative way. Community Engagement
and Communicating impact of the community on members and community C U S T O M I Z I N G Modifying brand to suit group-level of individual needs G R O O M I N G Caring for and monitoring brand community Brand Use
stronger relationship with existing & perspective new re-inc users Emphasis on clarity & transparency on media channels Prioritize reimaginers to drive other conversions
n l i n e E n g a g e m e n t Utilizing Instagram to drive online traffic & access other information R e c o g n i z e C o m m u n i t y M e m b e r s Which fosters greater loyalty and vocalization E x e m p l i f i e s R e - i n c C a u s e Of challenging norms via art and production transparency
USERS ACTIVE MONTHLY OF INSTAGRAM USERS HAVE DISCOVERED A NEW PRODUCT OR SERVICE ON THE PLATFORM 90% 83% $1B There are more than More than https://www.hubspot.com/instagram-marketing
FIND INFORMATION ABOUT BRANDS AND SERVICES https://www.marketingcharts.com/advertising-trends- 83543#:~:text=Close%20to%20two%2Dthirds%20(62,than%20from %20advertising%20(33%25).
LEADERS/ORGANIZERS NO SIMILAR-MINDED COHORTS FEAR OF VERBAL CONFRONTATIONS FAMILY IDEOLOGY https://scholarworks.wmich.edu/cgi/viewcontent.cgi?article=1014&context=jcp Source: Sanford, Journal of Communication Pedagogy
T U R A L B A R R I E R S I N S I T U T I O N A L M I N D S E T S I N D I V I D U A L M I N D S E T S Source: Dr. Andews, Training Industry L I F E S T Y L E C H O I C E S https://trainingindustry.com/magazine/issue/gender-barriers-and-solutions-to-leadership/
. . more participation. College was when I took a leadership role . . . There's a huge [time] commitment to educating yourself, especially as women and young people, to combat those who will call you out." -ALICE T. | ENVIRONMENTAL STUDIES MAJOR| RECENT GRAD
which they ask what industry we are interested in, and choose from a range of speakers. People like to watch things that will help them in their own lives." -INES LALONDE, SENIOR RECORDING ARTS MAJOR
C A N C H A L L E N G E T H E S T A T U S Q U O E M P O W E R E D , N U R T U R E D A N D H E A R D R E - I N C I S T H E U N I F O R M O F C H A N G E M A K E R S
C A N C H A L L E N G E T H E S T A T U S Q U O E N G A G E , R E - I M A G I N E , I N S P I R E FEEL E M P O W E R E D , N U R T U R E D A N D H E A R D R E - I N C I S T H E U N I F O R M O F C H A N G E M A K E R S
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