Built to Rank: Why Your Hosting Stack Is an SEO Power Tool

SEO isn’t just about keywords and content, it starts at the server level.

In this session, we’ll explore how modern hosting infrastructure can make or break your search visibility, from Core Web Vitals to crawl efficiency. You’ll learn how server-side tactics like full-page caching, HTTP/2 and 3, PHP upgrades, and server level redirects improve both user experience and indexability.

We’ll also break down how IP Geolocation, CDN, origin proximity, and Early Hints impact rankings and trust signals, especially when search engines care more than ever about speed, stability, and safe browsing.

Along the way, we’ll highlight why flexible platforms like WordPress remain essential to SEO success, giving technical teams control while empowering marketers to publish.

You’ll leave with a deeper understanding of the hosting decisions that really matter for SEO, and how to turn server-side wins into clear value for clients and stakeholders.

Transcript

1. Built to Rank: Why Your Hosting Stack Is an SEO Power Tool Roger Williams Kinsta Speakerdeck.com/rogermedia @rogerwilliamsmedia @halfacat
2. 2 Built to Rank 2 Goals today
3. 3 Built to Rank Anyone confused about website hosting?
4. 4 Built to Rank Hosting is the foundation of your SEO work
5. 5 Built to Rank Why is site speed important?
6. 6 Built to Rank Start with a site audit
7. 7 Built to Rank Caching
8. 8 Built to Rank HTTP 2 and 3
9. 9 Built to Rank PHP Versions
10. 10 Built to Rank Redirects
11. 11 Built to Rank Content Delivery Network (CDN)
12. 12 Built to Rank Early Hints
13. 13 Built to Rank Security
14. 14 Built to Rank Uptime
15. 15 Built to Rank Hosting Options
16. 16 Built to Rank Recap: Best Practices
17. Thank you and Q&A roger@kinsta.com LinkedIN