Saving the world one Tumblr at a time

Penn State Web Conference 2014

Transcript

1. SAVING THE WORLD ONE TUMBLR AT A TIME @ronbronson #psuweb
2. TODAY’S MENU WHAT IS TUMBLR? MY TUMBLR STORY SOME FACTS TAKEAWAYS THE 3AM KEYNOTE STUFF YOU CAN TWEET MAH FAVORITE TUMBLRS WHO AM I? QUESTIONS?!
3. WHAT IS TUMBLR?
4. Tumblr lets you effortlessly share anything.
5. yes even vine!
6. WHAT IS TUMBLR?
9. lr story MY TUMBLR STORY
10. lr story
11. MY TUMBLR STORY…
12. MY TUMBLR STORY…
13. MY TUMBLR STORY… IN 2011, OUR BIGGEST POST HAD 34 NOTES The Great Happiness Space (2006)
14. MY TUMBLR STORY… IN 2012, OUR BIGGEST POST HAD 39 NOTES Fire In Babylon (2010)
15. MY TUMBLR STORY… IN 2013, OUR BIGGEST POST HAD 716 NOTES Quvenzhane Wallis interview with Andre-Leon Talley
16. MY TUMBLR STORY… still there
17. MY TUMBLR STORY…
18. MY TUMBLR STORY…
19. MY TUMBLR STORY…
20. MY TUMBLR STORY…
21. the problem?
23. EVERYONE FORGETS TUMBLR
24. some facts…
25. some facts… average visit to tumblr? 14 minutes MORE THAN FACEBOOK & TWITTER
26. some facts… 66% of visitors are under 35 and 39% are under 25 MORE THAN FACEBOOK & TWITTER
27. some facts… Tumblr GREW 74% in ’13
28. some facts… ONLY 36% OF TUMBLR USERS ARE PARENTS 14% less than average
29. some facts… only 17% of tumblr visits happen during work hours
30. television engagement 
 tumblr v. twitter
31. HOW TO TURN YOUR TUMBLR INTO A social epidemic
32. learn the platform
33. don’t go it alone
34. is anybody listening?
35. be compelling
36. BE CONSISTENT
37. KNOW YOUR AUDIENCE
38. #3amkeynote
42. stuff you can tweet higher ed is notorious for thinking we can just “show up” on a social platform & have it bend to our will.
43. stuff you can tweet WE NEED TO DISPENSE FROM THE THINKING THAT JUST SHOWING UP ON A SOCIAL PLATFORM IS GOOD ENOUGH OR WINNING. BECAUSE IT’S NOT.
44. stuff you can tweet you’re a brand on a social platform that’s not made for you. you’re NOT wanted. If you're gonna invade, you better bring your "A" game.
45. MAH FAVORITE TUMBLRS fallontonight.tumblr.com

46. MAH FAVORITE TUMBLRS thedissolve.tumblr.com

47. MAH FAVORITE TUMBLRS gotemcoach.com

48. U NEED HALP… unwrapping.tumblr.com unionmetrics.tumblr.com
49. questions? ON YOUR TWITTER MACHINE: @ronbronson & @aggregateconf