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Avatar for Ron Bronson Ron Bronson
June 10, 2014
Technology
180
1

Saving the world one Tumblr at a time

Penn State Web Conference 2014

Avatar for Ron Bronson

Ron Bronson

June 10, 2014

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Transcript

  1. SAVING THE WORLD ONE TUMBLR AT A TIME @ronbronson #psuweb

  2. TODAY’S MENU WHAT IS TUMBLR? MY TUMBLR STORY SOME FACTS

    TAKEAWAYS THE 3AM KEYNOTE STUFF YOU CAN TWEET MAH FAVORITE TUMBLRS WHO AM I? QUESTIONS?!

  3. WHAT IS TUMBLR?

  4. Tumblr lets you effortlessly share anything.

  5. yes even vine!

  6. WHAT IS TUMBLR?

  7. None
  8. None

  9. lr story MY TUMBLR STORY

  10. lr story

  11. MY TUMBLR STORY…

  12. MY TUMBLR STORY…

  13. MY TUMBLR STORY… IN 2011, OUR BIGGEST POST HAD 34

    NOTES The Great Happiness Space (2006)

  14. MY TUMBLR STORY… IN 2012, OUR BIGGEST POST HAD 39

    NOTES Fire In Babylon (2010)

  15. MY TUMBLR STORY… IN 2013, OUR BIGGEST POST HAD 716

    NOTES Quvenzhane Wallis interview with Andre-Leon Talley

  16. MY TUMBLR STORY… still there

  17. MY TUMBLR STORY…

  18. MY TUMBLR STORY…

  19. MY TUMBLR STORY…

  20. MY TUMBLR STORY…

  21. the problem?

  22. None

  23. EVERYONE FORGETS TUMBLR

  24. some facts…

  25. some facts… average visit to tumblr? 14 minutes MORE THAN

    FACEBOOK & TWITTER

  26. some facts… 66% of visitors are under 35 and 39%

    are under 25 MORE THAN FACEBOOK & TWITTER

  27. some facts… Tumblr GREW 74% in ’13

  28. some facts… ONLY 36% OF TUMBLR USERS ARE PARENTS 14%

    less than average

  29. some facts… only 17% of tumblr visits happen during work

    hours

  30. television engagement 
 tumblr v. twitter

  31. HOW TO TURN YOUR TUMBLR INTO A social epidemic

  32. learn the platform

  33. don’t go it alone

  34. is anybody listening?

  35. be compelling

  36. BE CONSISTENT

  37. KNOW YOUR AUDIENCE

  38. #3amkeynote

  39. None
  40. None
  41. None

  42. stuff you can tweet higher ed is notorious for thinking

    we can just “show up” on a social platform & have it bend to our will.

  43. stuff you can tweet WE NEED TO DISPENSE FROM THE

    THINKING THAT JUST SHOWING UP ON A SOCIAL PLATFORM IS GOOD ENOUGH OR WINNING. BECAUSE IT’S NOT.

  44. stuff you can tweet you’re a brand on a social

    platform that’s not made for you. you’re NOT wanted. If you're gonna invade, you better bring your "A" game.

  45. MAH FAVORITE TUMBLRS fallontonight.tumblr.com


  46. MAH FAVORITE TUMBLRS thedissolve.tumblr.com


  47. MAH FAVORITE TUMBLRS gotemcoach.com


  48. U NEED HALP… unwrapping.tumblr.com unionmetrics.tumblr.com

  49. questions? ON YOUR TWITTER MACHINE: @ronbronson & @aggregateconf