Designer Myopia “...design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and business goals.” - Rian van der Merwe
Marketing Myopia “A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.” - Ted Levitt (1960)
We embed biases in products toward our imagined outcomes. This makes us more likely to forget about, or at least minimize, the possibility of other outcomes.
“...the player who looks least engaged may be the most committed member of the group. A cynic, after all, is a passionate person who does not want to be disappointed again.” ― The Art of Possibility