Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Making Better Decisions Earlier
Search
Ron Bronson
May 09, 2017
Design
0
170
Making Better Decisions Earlier
Pixel Up UX & Design Conference (Cape Town, South Africa, 2017)
Ron Bronson
May 09, 2017
Tweet
Share
More Decks by Ron Bronson
See All by Ron Bronson
Managing Content Migration
ronbronson
0
120
Content migration: Redesigns and beyond
ronbronson
0
190
Improving The Product Toolbox
ronbronson
0
110
Managing Content Migration & Maintenance
ronbronson
0
130
Experiences Matter: On service design & higher ed
ronbronson
0
170
Unpacking Myopia: Content, Design & The Blind Spots that Ruin Products & Experiences
ronbronson
1
140
Live Content & Higher Ed: Perfect together?
ronbronson
0
95
Content Strategy Myopia: Toward a Toolkit for Better Content
ronbronson
0
440
Service Design & Higher Ed Marketing
ronbronson
0
170
Other Decks in Design
See All in Design
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
kitami
1
400
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
bitkey
PRO
0
250
kintone_aroma
kintone
0
100
SAMSUL KAMAR ABDUL RAHMAN
samsulrahman32
0
170
「稼ぐ」だけでなく 「還す」ためのデザイン / Designship2025
culumu
1
400
kintone Style Book
kintone
1
630
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか?
fuwarisprit
3
1.6k
8_8_リサーチカンファレンスプレイベント.pdf
muture
PRO
2
440
プロダクトリニューアルと同時に進める初めてのデザインシステム
techtekt
PRO
0
140
root COMPANY DECK / We are hiring!
root_recruit
PRO
1
24k
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
650
Character Experience AI 〜 AIキャラクターのつくりかた 〜
smartbank
1
370
Featured
See All Featured
Context Engineering - Making Every Token Count
addyosmani
7
290
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
333
22k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
508
140k
Navigating Team Friction
lara
190
15k
Building Better People: How to give real-time feedback that sticks.
wjessup
369
20k
Reflections from 52 weeks, 52 projects
jeffersonlam
353
21k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.5k
Embracing the Ebb and Flow
colly
88
4.9k
It's Worth the Effort
3n
187
28k
KATA
mclloyd
PRO
32
15k
Art, The Web, and Tiny UX
lynnandtonic
303
21k
The Invisible Side of Design
smashingmag
302
51k
Transcript
Making Smarter Decisions Earlier Content, Design & Blind Spots Ruining
Products & Experiences Ron Bronson Pixel Up 2017
Designing for reality.
None
None
Three kinds of myopia. Lack of long-range perspective in thinking
or planning.
Designer Myopia “...design with a nearsightedness that results in websites
and applications that please ourselves and impress our peers but don’t meet user and business goals.” - Rian van der Merwe
Marketing Myopia “A business suffers from marketing myopia when a
company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.” - Ted Levitt (1960)
• Architects see the world differently. • The roots of
training. • Justifying their own cognitive dissonance Architectural Myopia
None
None
We think we know our audiences?
None
We embed biases in products toward our imagined outcomes. This
makes us more likely to forget about, or at least minimize, the possibility of other outcomes.
None
None
By failing to consider the people outside of our own
set of experiences, we ignore people with the potential to expand our product use cases.
Perspective influences the goal line.
None
What can you do?
Decide your stance. “...the attitude the product takes, the personality
it has.” -Jon Kolko (Well Designed)
Take calculated risks.
Ask better questions earlier.
None
“...the player who looks least engaged may be the most
committed member of the group. A cynic, after all, is a passionate person who does not want to be disappointed again.” ― The Art of Possibility
Highlight the constraints constructively.
Focus on team composition.
Communicate the value of design & content through frameworks, tools
& metrics that resonate with your stakeholders.
Test your own assumptions.
www.perspective.cards
Show your work.
People don’t want to love your product.
Ron Bronson
[email protected]
@ronbronson on your twitter machine.