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Improving The Product Toolbox

Improving The Product Toolbox

Design & Content Conference (Vancouver, B.C.,)

Ron Bronson

July 19, 2017
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  1. Discovery & Microinteractions
    Improving The Product Toolbox
    Ron Bronson

    Design & Content 2017

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  2. • Currently: Service designer & front-end web shenanigans.
    Curator, Indiana Design & Innovation Week
    • Previously: digital director, strategist & policy.
    • Things you can talk to me about (a primer): tea, Pesäpallo,
    mass transit user flows, Star Trek, Blue Jays baseball,
    headless CMS, shoegaze, skeeball & about 604 other things.
    I'm Ron Bronson

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  3. github.com/city-of-bloomington

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  4. “I wake up in cold sweats every so often
    thinking, what did we bring to the world?...”
    Tony Fadell, Founder of Nest

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  5. Every problem is a design problem

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  6. Strategic Designer
    Solutions Miner

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  7. Send me problems not wireframes

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  8. On invisible systems & structural maladies

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  9. The Color of Law (Richard Rothstein)

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  10. The fallacy of unconscious bias
    • A kiosk fails & no offline process for completing the
    transaction in real-time.
    • Microcopy asked binary questions that negate
    personhood.
    • Forms failing to account for things like names don't fit
    a narrow conception of what we think they should.

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  11. "It's a bummer the implementation looks
    completely different than what we designed."

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  12. 1. Find out the real constraints for what problems
    you're supposed to be solving.
    2. Canvass people who live far from where your
    'typical' user lives.
    3. Pay people to augment your team's capabilities
    Experimental framework for improving discovery

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  13. Construct the team to fit the problem space

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  14. www.perspective.cards
    Benjamin Evans

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  15. Empathy Prompts @ericwbailey

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  16. What are YOUR core values?

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  17. "Design ethics in practice should bake in trying
    to be as inclusive as possible in spreading the
    benefits of the design solutions that are created."
    -Stephanie Lawrence

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  18. Onnea!
    @ronbronson

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