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Improving The Product Toolbox

Improving The Product Toolbox

Design & Content Conference (Vancouver, B.C.,)


Ron Bronson

July 19, 2017

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  1. Discovery & Microinteractions Improving The Product Toolbox Ron Bronson

    & Content 2017
  2. • Currently: Service designer & front-end web shenanigans. Curator, Indiana

    Design & Innovation Week • Previously: digital director, strategist & policy. • Things you can talk to me about (a primer): tea, Pesäpallo, mass transit user flows, Star Trek, Blue Jays baseball, headless CMS, shoegaze, skeeball & about 604 other things. I'm Ron Bronson
  3. github.com/city-of-bloomington

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  5. “I wake up in cold sweats every so often thinking,

    what did we bring to the world?...” Tony Fadell, Founder of Nest
  6. Every problem is a design problem

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  10. Strategic Designer Solutions Miner

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  12. Send me problems not wireframes

  13. On invisible systems & structural maladies

  14. The Color of Law (Richard Rothstein)

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  18. The fallacy of unconscious bias • A kiosk fails &

    no offline process for completing the transaction in real-time. • Microcopy asked binary questions that negate personhood. • Forms failing to account for things like names don't fit a narrow conception of what we think they should.
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  22. "It's a bummer the implementation looks completely different than what

    we designed."
  23. 1. Find out the real constraints for what problems you're

    supposed to be solving. 2. Canvass people who live far from where your 'typical' user lives. 3. Pay people to augment your team's capabilities Experimental framework for improving discovery
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  25. Construct the team to fit the problem space

  26. www.perspective.cards Benjamin Evans

  27. Empathy Prompts @ericwbailey

  28. What are YOUR core values?

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  30. "Design ethics in practice should bake in trying to be

    as inclusive as possible in spreading the benefits of the design solutions that are created." -Stephanie Lawrence
  31. Onnea! @ronbronson