Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content migration: Redesigns and beyond

Ron Bronson
September 12, 2017

Content migration: Redesigns and beyond

Confab Intensive (Denver, CO)

Ron Bronson

September 12, 2017
Tweet

More Decks by Ron Bronson

Other Decks in Design

Transcript

  1. game of
    migration
    CONFAB INTENSIVE 2017
    RON BRONSON

    View Slide

  2. • UX strategy, Service design & digital
    transformation
    • Current: UX/Front End, City of Bloomington (IN)
    • Organizer of Indiana Design Week, IXDA
    Indianapolis & Aggregate Conference (#GGRGT)
    • Previously: .edu Digital Director, Consultant,
    Content Manager.
    About Ron

    View Slide

  3. Migration
    Existing content stays as-is
    (mostly) moving to a new CMS.

    View Slide

  4. Conversion
    Content in one format, needs to
    be transferred to different format.

    View Slide

  5. Hamstrung by legacy
    Lack of buy-in
    Unbalanced skillsets on team
    Poor collaboration & communication
    Centralized & ambiguous accountability
    Common Migration Challenges

    View Slide

  6. Migration Dear Abby.

    View Slide

  7. View Slide

  8. • 10-year old website
    • Close to 30,000 pages of unique content
    archived over decades.
    • About 65 content editors across city
    government.
    • No dedicated "content" team.
    • Three different alpha versions
    • Custom CMS to Drupal 7/8

    View Slide

  9. View Slide

  10. Launched in June 2017

    View Slide

  11. View Slide

  12. • Migrated only the top 500 pages (along
    with attachments)
    • Developed a separate system for
    Board/Commission/Agendas not
    housed in web CMS
    • Anyone w/ an account can edit pages
    • New pages controlled by IT department

    View Slide

  13. Non-traditional content
    management /
    governance scenarios

    View Slide

  14. View Slide

  15. View Slide

  16. The work of content migration is
    subjective & organizationally
    dependent.

    View Slide

  17. Devise tactics that enable the job
    to get done effectively, but pick
    your battles wisely.

    View Slide

  18. It's never "too soon" to
    consider your migration plan.

    View Slide

  19. Not every web project is idyllic.
    You might need to write the rules
    as you go (or invent new ones.)

    View Slide

  20. SCENARIO

    View Slide

  21. scenario timeline
    3:00-3:30 Groups
    3:30-4:00 Presentations
    4:00-4:15 Content Dear Abby

    View Slide

  22. What are you migrating for?
    Identifying the content
    Audit
    Inventory
    Assigning responsibility
    Measurement/analytics to determine relevance
    (Keep/Cull/Rewrite)
    What artifacts are we using?
    How do we get non-technical stakeholders to care.

    View Slide

  23. PRESENT!

    View Slide

  24. [email protected]
    @RONBRONSON ON TWITTER

    View Slide