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Content migration: Redesigns and beyond

Ron Bronson
September 12, 2017

Content migration: Redesigns and beyond

Confab Intensive (Denver, CO)

Ron Bronson

September 12, 2017
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  1. game of
    migration
    CONFAB INTENSIVE 2017
    RON BRONSON

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  2. • UX strategy, Service design & digital
    transformation
    • Current: UX/Front End, City of Bloomington (IN)
    • Organizer of Indiana Design Week, IXDA
    Indianapolis & Aggregate Conference (#GGRGT)
    • Previously: .edu Digital Director, Consultant,
    Content Manager.
    About Ron

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  3. Migration
    Existing content stays as-is
    (mostly) moving to a new CMS.

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  4. Conversion
    Content in one format, needs to
    be transferred to different format.

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  5. Hamstrung by legacy
    Lack of buy-in
    Unbalanced skillsets on team
    Poor collaboration & communication
    Centralized & ambiguous accountability
    Common Migration Challenges

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  6. Migration Dear Abby.

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  7. • 10-year old website
    • Close to 30,000 pages of unique content
    archived over decades.
    • About 65 content editors across city
    government.
    • No dedicated "content" team.
    • Three different alpha versions
    • Custom CMS to Drupal 7/8

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  8. Launched in June 2017

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  9. • Migrated only the top 500 pages (along
    with attachments)
    • Developed a separate system for
    Board/Commission/Agendas not
    housed in web CMS
    • Anyone w/ an account can edit pages
    • New pages controlled by IT department

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  10. Non-traditional content
    management /
    governance scenarios

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  11. The work of content migration is
    subjective & organizationally
    dependent.

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  12. Devise tactics that enable the job
    to get done effectively, but pick
    your battles wisely.

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  13. It's never "too soon" to
    consider your migration plan.

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  14. Not every web project is idyllic.
    You might need to write the rules
    as you go (or invent new ones.)

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  15. scenario timeline
    3:00-3:30 Groups
    3:30-4:00 Presentations
    4:00-4:15 Content Dear Abby

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  16. What are you migrating for?
    Identifying the content
    Audit
    Inventory
    Assigning responsibility
    Measurement/analytics to determine relevance
    (Keep/Cull/Rewrite)
    What artifacts are we using?
    How do we get non-technical stakeholders to care.

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