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Content migration: Redesigns and beyond

Ron Bronson
September 12, 2017

Content migration: Redesigns and beyond

Confab Intensive (Denver, CO)

Ron Bronson

September 12, 2017

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  1. • UX strategy, Service design & digital transformation • Current:

    UX/Front End, City of Bloomington (IN) • Organizer of Indiana Design Week, IXDA Indianapolis & Aggregate Conference (#GGRGT) • Previously: .edu Digital Director, Consultant, Content Manager. About Ron
  2. Hamstrung by legacy Lack of buy-in Unbalanced skillsets on team

    Poor collaboration & communication Centralized & ambiguous accountability Common Migration Challenges
  3. • 10-year old website • Close to 30,000 pages of

    unique content archived over decades. • About 65 content editors across city government. • No dedicated "content" team. • Three different alpha versions • Custom CMS to Drupal 7/8
  4. • Migrated only the top 500 pages (along with attachments)

    • Developed a separate system for Board/Commission/Agendas not housed in web CMS • Anyone w/ an account can edit pages • New pages controlled by IT department
  5. Not every web project is idyllic. You might need to

    write the rules as you go (or invent new ones.)
  6. What are you migrating for? Identifying the content Audit Inventory

    Assigning responsibility Measurement/analytics to determine relevance (Keep/Cull/Rewrite) What artifacts are we using? How do we get non-technical stakeholders to care.