Content migration: Redesigns and beyond

Confab Intensive (Denver, CO)

Transcript

1. game of
   migration
   CONFAB INTENSIVE 2017
   RON BRONSON
   

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2. • UX strategy, Service design & digital
   transformation
   • Current: UX/Front End, City of Bloomington (IN)
   • Organizer of Indiana Design Week, IXDA
   Indianapolis & Aggregate Conference (#GGRGT)
   • Previously: .edu Digital Director, Consultant,
   Content Manager.
   About Ron
   

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3. Migration
   Existing content stays as-is
   (mostly) moving to a new CMS.
   

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4. Conversion
   Content in one format, needs to
   be transferred to different format.
   

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5. Hamstrung by legacy
   Lack of buy-in
   Unbalanced skillsets on team
   Poor collaboration & communication
   Centralized & ambiguous accountability
   Common Migration Challenges
   

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6. Migration Dear Abby.
   

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8. • 10-year old website
   • Close to 30,000 pages of unique content
   archived over decades.
   • About 65 content editors across city
   government.
   • No dedicated "content" team.
   • Three different alpha versions
   • Custom CMS to Drupal 7/8
   

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10. Launched in June 2017
    

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12. • Migrated only the top 500 pages (along
    with attachments)
    • Developed a separate system for
    Board/Commission/Agendas not
    housed in web CMS
    • Anyone w/ an account can edit pages
    • New pages controlled by IT department
    

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13. Non-traditional content
    management /
    governance scenarios
    

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16. The work of content migration is
    subjective & organizationally
    dependent.
    

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17. Devise tactics that enable the job
    to get done effectively, but pick
    your battles wisely.
    

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18. It's never "too soon" to
    consider your migration plan.
    

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19. Not every web project is idyllic.
    You might need to write the rules
    as you go (or invent new ones.)
    

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20. SCENARIO
    

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21. scenario timeline
    3:00-3:30 Groups
    3:30-4:00 Presentations
    4:00-4:15 Content Dear Abby
    

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22. What are you migrating for?
    Identifying the content
    Audit
    Inventory
    Assigning responsibility
    Measurement/analytics to determine relevance
    (Keep/Cull/Rewrite)
    What artifacts are we using?
    How do we get non-technical stakeholders to care.
    

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23. PRESENT!
    

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24. ron@ronbronson.com
    @RONBRONSON ON TWITTER
    

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